...The Impact of the Internet on the Music Industry: Downloadable Music VS. Records Table of Contents * Introduction 3 * Music Label Industry Analysis 5 * EMI Group Unlimited Business Description 7 * Record Label Business Model 8 * Record Label History 10 * Record Label SWOT Analysis 11 * Downloadable Music Business Description 14 * Downloadable Music Business Model 14 * Downloadable Music History 15 * Competing Online Services 15 * Financial Analysis 16 * The Future of The Music Industry 19 * Conclusion 21 * References 21 The Impact of the Internet on the Music Industry: The Record Label VS. Downloadable Music It was only a short time ago that record stores like Specs and FYE were littered across the country, stocked from wall to wall with all the latest albums from your favorite bands and all sorts of music paraphernalia. People like me would have stacks of compact discs or binders full of the music they owned ready to go wherever they went. Before them there were cassette tapes, and before that vinyl records. If you were lucky enough to be a signed musician, you were a star destined for fame and fortune with thousands if not millions of loyal supporters buying your album and following you on tour. Most importantly for the purpose of this paper, the record labels were some of the wealthiest companies in the entertainment...
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...still a growing demand for DVD’s in their physical format proven by their increasing rate at which Netflix acquires new prescriptions to their existing DVD postal service and this is predicted to continue to grow for many years yet. Netflix currently has 45 million copies in distribution whilst it holding a huge investment in its offline, sorting and distribution network. Therefore the company does not want to risk cannibalizing its core business at the expense of innovation. Although I think the switch over to streaming content via VOD is where Netflix should be heading, I feel it’s vitally important to place an emphasis upon gradual integration. It is proposed that Netflix enters the VOD market by opening a new subsidiary company reducing the risk to its existing operations whilst testing the market and venturing into foreign markets to maximize growth potential. Other potential markets include offering its services via smart phones and other devices whilst it should use VOD streaming to concrete its offering as a major distribution channel to independent film productions. These recommendations fit the original aims of the company in line with its mission statement to promote lesser known independent and out of...
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...easily relate to other women and passionately market the products his new company would first sell perfumes. Then, the choices of customers affected McConnell and he established the California Perfume Company in the NY. Today Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.5 million active independent Avon Sales Representatives. Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark. Each representative distributes a product catalog to their consumer every two weeks, and a new catalog typically includes 200—300 new items, generally seasonal product or promotional items. After a consumer has selected products to buy, the representative places an order with her assigned distribution center. The Atlanta Distribution Center The Avon DC outside Atlanta has about 360,000 ft^2 of floor space. ⅔ of this space is the receiving...
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... Lewis amd Thornhill: Research Methods for Business Students, 5th edition, Additional Case Studies Case 4a Marketing music products alongside emerging digital music channels Esmée had been working in the music industry as a marketing director for a small and successful independent record label for over fifteen years before deciding to study at university. She had witnessed many changes in the music industry over her career, the most significant of which was the transition from selling cassettes, vinyl records and CDs at retail to selling digital music online. She had observed that the music industry had not taken much notice of the potential for marketing and distributing digital music online until Shawn Fanning developed his peer-to-peer (P2P) file trading application, Napster, in 1999. While the music industry focused on shutting the service down, Napster became even more popular with music fans and consumers who were interested in discovering and sharing new music and creating custom compilations or playlists without having to buy entire albums. Early on, Esmée had decided that she needed to understand why Napster was so popular and consumers so enthusiastic about sharing music online. She decided to download the Napster application and was surprised to find older songs that were no longer available at retail, previously unreleased recordings, alternative studio versions and bootleg recordings made at live concerts. While searching for and downloading music...
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...• Risk Factors IV. The Marketing • Markets (Segmentation) • Overall potential market • Competition • Distribution and Sales • Marketing Strategy • Overall Industry Analysis • Market Analysis • Strategic Alliances • Technology • Future Products/Services • Industry and Market Trends • Sales (Strategy) V. The Financials • Uses of Funds • Income Statement • Cash Flow Statement • Balance Sheet • Income Projection • Break-Even Analysis VI. The Supporting Documents Mission Statement: Globally equalize the entertainment playing field by giving every individual an unbiased opportunity at accessing the right doors and taking control of their destiny. Executive Summary: MusXtreme LLC is an Internet company that embodies one of the four main facets of the entertainment industry, music. Musxtreme.com connects musical talent to the industry professionals that make everything happen, and the fans that make all of this possible by utilizing the power of compounding connections and sharing information (social network). The Business Strengths and Weaknesses Musxtreme.com is the combination of a social networking website and digital distribution platform that caters solely to the music industry. It allows users to maximize...
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...Production: Where the filming takes place. Each scene is filmed as many times as the director sees fit. If the pre-production was done well, the production stage will flow fluidly. Lots of care and attention is needed int he production stage, making sure that all the scenes are filmed. Post-production: Where editing takes place. The editor(s) first build a rough cut, which selects and orders the shots taken during the production stage. A fine cut is then made, getting all the shots to flow continuously (some shots may be trimmed). Music, graphics and menus are also added during the post-production stage. The fine cut is then approved by the director and producer. The picture is then locked, and no further changes could be made. Distribution: Where the film is released to cinemas Who are the main producers of films in America? Dreamworks Animation; California, USA 20th Century Fox; California, USA 21st Century Fox; California, USA Universal Studios, California, USA Warner Bros. Pictures; California, USA Walt Disney Pictures; California, USA MGM; California, USA HBO; New York, USA How might the ownership of the studio have an impact on...
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...Executive Summary The music industry has experienced dramatic shocks that will ultimately transform its structure. The transformations have been sparked by new technologies and Internet use distributing music as a digital good. The MP3 audio format and the wide distribution network that has become available via the Internet are driving changes in the recorded music market structure and, thus, are simultaneously having significant impacts on the players in the traditional recorded music value chain. Global retail sales of recorded music dropped from $39.8Bn in 1996 to $38.5Bn in 1999 while the popularity of digital music has grown. This reflects digital music's new role as a "strategic necessity" of the music industry. It is obvious that the digital music format is here to stay and, indeed, is quickly becoming the preferred product choice of music customers. Our group will examine the internal and external factors responsible for shaping this new marketplace and analyze BMG's roles in the move to distribution of digital music. Financial Analysis BMG Entertainment, a subsidiary of Bertelsmann media, is a privately held company; therefore we can not study its market performance. However they do release financial statements to the public allowing industry performance to be measured (See Figure 1). To measure BMG's financial health and profitability three tests were performed. These tests were also applied to the other major players in the music industry. An excellent...
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...5020 Dr. Michelle Tomaszycki Methods Participants There will be approximately 100 students between the ages of 7-18 participating in this study with an even distribution for gender. The participants will be recruited from a local school district that offers both traditional and online public school at the end of the school year though a school counselor. Materials Two different kind of surveys will be used. The first survey will be used to test parent involvement. The survey will use a 5 point Likert Scale (5 being the highest and 1 being the lowest) that will have questions on how often the parent spends time with the participant (non-studying), how often the parent helps participant with home/schoolwork, parent keeping track of participants’ whereabouts, demographics, SES, and other background information. The second survey will be used to test socialization using a 5 point Likert Scale with 5 being the highest and 1 being the lowest. This survey will cover extracurricular activities for the student, jobs or volunteering, spending time with friends and family, and connecting with people on social networks. Procedures...
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...Direct to Fan Model Direct-to-Fan is a business model used by independent musicians, independent music labels, music marketing professionals, promoters, and others in the music industry. Direct-to-Fan is also becoming a model used by the broad definition of artists, including comedians, visual artists, and other entertainers looking to build and leverage a fan community throughout their career. The Direct-to-Fan model bypasses the major record label model that historically controlled radio, venue, and distribution channels, and lets the artist (or the team that supports that musician) create interest in their music directly with their fans, identify those fans, market directly to and develop relationships with those fans, sell directly to and monetize those relationships, and use those relationships to expand their fan base. Foundation components of this model include music discovery sites, and Direct-to-Fan music sales, marketing, and business solutions. Direct-to-Fan models encourage engaging directly between the artist and their fans, keeping the fans engaged, knowing who they are (who, what, when, where, why), building the artist's brand, and developing the artist-to-fan relationship over time. Direct-to-fan tools Some tools supporting Direct-to-Fan include: Storefronts to sell direct-to-fan on Band Websites and on social networking sites such as Facebook or MySpace, Widget tools to embed sales, gig or event calendar, profile info anywhere including blogs...
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...other Netflix customers A collection of reviews by subscribers There was a filter that screens those movies that were out of stock (to avoid customer frustration). Customer information may generally become an important competitive advantage. Would you have been long or short on Blockbuster stock at the time of the case? How about Netflix? Why? • A national inventory system: • The combination of a large national inventory, a recommendation system that drove viewership across the board catalog and a large customer base made Netflix a force to be reckoned with, especially as a distribution channel for lower-profile and independent films. • • Think about reinforcement between the national inventory and the recommendation system. Blockbuster was initially slow to respond, but ultimately rolled out a hybrid retail/online response in the form of Blockbuster Online. • Aggressive pricing from Blockbuster pulled in subscribers, but at a price that could hurt both Blockbuster and Netflix. 2. Did...
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...forms a oligopoly market in the movie industry. An oligopoly market structure is in which there are small numbers of firms controlling the market, and the dominance is shared between these firms. The film industry is a good example of oligopoly. The big six as mentioned above, control well over 87 percent of the film industry in the U.S., with other smaller companies and independent studios share the rest of the market inconsiderably. We can say that the film industry is highly concentrated. So with such concentration ratio, how can the movie studio compete with each other? Strategy becomes an important part to the studios. Since the studios are interdependent to others, because the high demands of the market and the competitions, studios must anticipate the likely response of a rival to any given change in their output. In response to this, all the major film companies release new movies every couple of weeks. And because of their reputation, major studios get “royal treatments” in terms of distribution and marketing from movie theaters, and small studios do not. That’s why it’s so hard to see any independent or foreign films in the theaters near you. For movie studios to maximize their profits, they first...
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...business representing freedom and opportunity to millions of people in more than 88 countries and territories around the world. Unique Distribution System The problem faced by the distribution system is that companies have very little or nocontrol over the cost of transportation. This is mainly due to certain external factors involved which include strikes, increase in fuel costs etc. Amway has effectively tried to overcome this problem by the improvements in corporate performance. Amway does as opposed to normal retail stores believes in the slogan; "Shop without going shopping". This is a great concept as long as people have enough money and are willing to shop without going to their neighborhood departmental store Essence of the Distribution system at Amway: “Since we cut out the middleman and don't have employees, buildings, and inventory, we can deliver products cheaper.” • The difference in Amway’s supply chain is that it is vastly different from a more conventional one that normally sells goods to final consumers through retail outlets. Amway's way of working depends on building lasting connections with the end consumer. Feedback provided by consumers and Independent Business Owners helps to shape future changes in products and the service provided. • Amway products are distributed exclusively by Amway affiliates known as Independent Business Owners (IBO) in North...
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...organizations and individuals, that operates through a set of institutions and processes for creating, communicating, delivering, and exchanging market offerings that have value for customers, clients, marketers, and society at large” (Gundlach G, 2009, p. 260). Elements of the Marketing Mix Product Products are important to the marketing mix and whether an organization supplies products or services they must satisfy customer needs to be successful. Products can come in different shapes, sizes, with different features, and for different usages. Whatever the product or service an organization provides for a target market implementation of that product or service into the marketing strategy requires tactical execution. According to an online news article, “The product range and how it is used is a function of the marketing mix. The range may be broadened or a brand may be extended for tactical reasons, such as matching competition or catering for seasonal fluctuations. Alternatively, a product may be repositioned to...
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...CONTINUING AND DISTANCE EDUCATION DEPARTMENT OF EXTRA-MURAL STUDIES. NYERI EXTRAMURAL CENTRE MASTER IN PROJECT PLANNING AND MANAGEMENT COURSE: LDP 603: RESEARCH METHODS ASSIGNMENT STUDENT; GITHUNDI BEDAN. ADMISSION REF-27086/2013 LECTURER; Dr. Lilian Otieno, Resident Lecturer I am tasked to distinguish between parametric and non-parametric statistics and explain when to use each method in analysis of data. I shall first seek to define what parametric and non-parametric statistics mean and then compare and contrast them in the analysis of data. Parametric statistics is a branch of statistics that assumes that the data has come from a type of probability distribution and makes inferences about the parameters of the distribution. Most well-known elementary statistical methods are parametric. (According to Wikipedia, the online dictionary). In statistical analysis, parametric significance tests are only valid if certain assumptions are met. If they are not, nonparametric tests can be used. A parameter is a measure of an entire population, such as the mean height of every man in London. In statistical analysis, one practically never has measurements from a whole population and has to infer the characteristics of the population from a sample. Generally speaking parametric methods make more assumptions than non-parametric methods. If those extra assumptions are correct, parametric methods can produce more accurate and precise estimates. They are said to have more statistical power...
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...September 14, 2xxx Brightcove Executive Team: I appreciate the opportunity to meet with you and discuss the many opportunities available to Brightcove. Through the interviews with key members of your organization and analysis of industry trends my team and has put together recommendations that will align with your business strategy. With the re-launch of the website, Brightcove has established itself as a leader in the future of Internet TV. Doing so has attracted significant investors who have financially backed the firm in its development of a multisided media distribution business. With fast paced industry and increasing competition the executive team is faced with the task of deciding where these funds should be allocated in order to provide the greatest return and maintain Brightcove’s leadership in the industry. Our recommendation is to split funds among the three projects: completing the full-service platform, building the media network, and expanding internationally. Please review the details of the analysis in our report below. Feel free to contact me if you have any questions or concerns. Regards, Sr. Consultant TechWave Consulting Background Information Brightcove was founded in 2004 by Jeremy Allaire and focused on building a full-featured Web-based software platform for video publishers of all levels. Jeremy Allaire has a full resume demonstrating his experience and success as and entrepreneur and a technologist. His desire...
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