...SWOT and Strategy Evaluation Paper Tonja Evans PHL/320 September 21, 2015 Steven Mersereau SWOT and Strategy Evaluation Paper Gambling in the United States along includes about 3,000 establishments and an annual revenue of a little less than $100,000. Worldwide, gambling generates over $450 billion in annual revenue, according to Global Betting and Gaming Consultants. Gambling industries includes casinos, state lotteries, bingo parlors, electronic betting arcades, electronic horse racing, online gambling and sports bookmakers. This industries includes casino operations of casino resorts and hotels as well. The demand for gambling is driven by consumer’s growth and state spending and profit depends on efficient operation and effective marketing. The competitive landscape of the industries in the United States is concentrated ad the top 50 companies account for about 60% which lead hotel casino more concentrated and about 90% of revenue out of the 50 companies. The Product, Operation and Technology is slot machines, table games, such as roulette, blackjack and poker (both table and video) in a place to play games of chance. The operation of casino involves gambling machines, training and supervising dealer and cashiers, entertaining customers, and managing cash. The industry attract and retain customers and some casino business to operate in hotel that can accommodate large numbers of guest such as Las Vegas, and Atlantic City. These hotels can house up to 6,000...
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...SWOT and Strategy Evaluation Paper: Gambling PHL/320 April 7, 2015 Aileen Smith SWOT and Strategy Evaluation Paper: Gambling Introduction Fancy cars, extravagant vacations, expensive jewelry, and a bigger house; we all wish for these things and wonder how we will ever make them a reality. Growing up we all heard that ‘the grass is always greener on the other side.’ This is even truer as an adult since we all want something that we don’t have. To some people, gambling is the only way that dream will ever happen. All they need to do is win one more time or win just a little bit more money. However, most people will not stop at just one more time. It turns into a never-ending cycle. If it is used for the good of society it can be a completely healthy hobby that really adds to society. Strengths The gambling industry is growing rapidly in the United States as gambling has become increasingly more socially acceptable than it has been in the past. Many state governments, such as Nevada, have encouraged gambling as a key source of revenue, even more so after the recession we suffered in the late 2000s. Casino hotels, which account for the majority of industry revenue, have generally become larger in markets like Las Vegas, many generating annual revenue of about $500 million, according to the UNLV Center for Gaming Research. (Gambling, 2015) This has increased the traveling to many of these destinations such as Las Vegas and Atlantic City in New Jersey. US tourism...
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...SWOT and Strategy Evaluation Paper: Gambling PHL/320 07/21/2015 SWOT and Strategy Evaluation Paper: Gambling Fancy cars, extravagant vacations, expensive jewelry, and a bigger house; we all wish for these things and wonder how we will ever make them a reality. Growing up we all heard that ‘the grass is always greener on the other side.’ This is even truer as an adult since we all want something that we don’t have. To some people, gambling is the only way that dream will ever happen. All they need to do is win one more time or win just a little bit more money. However, most people will not stop at just one more time. It turns into a never-ending cycle. If it is used for the good of society it can be a completely healthy hobby that really adds to society. |Strengths |Weaknesses | |Gambling become socially acceptable |Large capital investments | |Key source of revenue for States |High debt-to-equity ratio | |Increased US tourism spending |Gambling addiction | |Increased casino hotel revenues |Gambling can lead to health issues ...
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...Social Marketing Assignment (Gambling) Introduction Background and identification of social issue Analysis of social issue Implications & Consequences on society Intervention Proposed Intervention Critical evaluation of proposed intervention using SMART framework Appraisal of Proposed intervention * Marketing plan for proposed intervention A. Marketing strategy to address social issue B. Media Recommendations C. Evaluation and measurement Conclusion A. [Summarize three main points] B. [Revisit introduction or tie all ideas together] * * * * A. Background In the early days, Singapore has used globalization without limits and practice useful financial grow. Wages generated from tourism as outside trade profit will be added to the national pay and basically adds to the financial development of Singapore. In any case, globalization is a dual enclosed sword, while it serves to support a well to do betting. To counter issue of betting, the online networking could be extraordinary used and social protections must be actualized to anticipate addictive betting. The problem of betting is not a new to Singapore. The Singapore Pools, built up the following 1968, was shaped to handle unlawful betting. Throughout the years, all the more wagering channels and betting frameworks advanced, for example, 4-D, Toto and SCORE . The increment popular for legitimized betting demonstrates that more Singaporeans are revealed into...
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...Analysis……………………………………………………………...Page 9 Market Strategies and Analysis………………………………………………………………...…Page 11 Economic Analysis……………………………………………………………………………………..Page 12 Political Analysis……………………………………………………………………………………..…Page 14 Evaluation of Outcomes………………………………………………………………………...……Page 15 Works Cited………………………………………………………………………………………….……Page 17 Overview The industry of gambling provides a country’s respective government with large amounts of financial support. Furthermore, gambling is a multi-billion dollar industry worldwide. The misfortunes and losses of people are the monumental and overwhelming gains to government or non-government regulated casinos. The establishment of government owned casinos creates much-needed jobs for citizens as well it creates a flow of profit to the country. This inflow of cash assists the government in completing necessary tasks and is beneficial to the public because taxes are not being raised to complete such tasks. Over the last twenty-five years, the regulation of gambling has become prevalent. There are still many situations in which gambling occurs in a deregulated form such as Internet gambling, which although many people partake in, is not officially legal in Canada. The criminal code played a large part in the prohibition of gambling in Canada. In 1969, an amendment was made to the Canadian Criminal Code to allow the use of lotteries to help provincial governments fund projects (Stevens). Following the introduction of the lottery, in 1985...
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...1. Provide the following: (A) The company’s name and business, (B) name and title of the primary decision maker in the company, and (C) the company’s mission statement and the company’s actions to achieve its mission statement. HARRAH’S ENTERTAINMENT, INC. (renamed Caesars entertainment in 2010) the largest U.S. Casino emblem, is committed in the American public gaming company that retains casinos, hotels, and golf techniques under several brands (Stutz, "Harrah's opts to hail name of Caesars"., 2008-04-10). The prime conclusion maker in the business is Mr. Gary William Loveman, leader, CEO, and head person of the Board (Harrah Entertainment, Company Profile of Harrah's Entertainment, 2001). Following is the Harrah’s operation statement: “Each of our brands will be the overwhelming first choice for casino entertainment of its targeted customers.” Loveman accomplishes its operation or mission statement through his policies and activities which profited him the credibility and respect interior Harrah’s after becoming CEO in 2003, as well as in the commerce (Harrah Entertainment, Company Profile of Harrah's Entertainment, 2001). He had escort Harrah’s in the course of a evolution to a more marketing-focused company and helped the business break out of a financial presentation plateau. And he had built a set of associations and an influential support so he could hold his aim on quality clients and development opportunities for its employees in the pattern of on-going training and...
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...SECTION 1: INTRODUCTION 1.1 Background of Sentosa Development Corporation Sentosa Development Corporation (SDC) is a Singapore corporation. It was founded on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry and develops services, facilities and amenities on Sentosa for visitors. In 1974, Singapore cable car system was built for linking Sentosa to Mount Faber and starts operations. Fort Siloso, Kusu Island, Surrender Chambers wax museum and St John’s Island was opened to public as a holiday and recreational purpose in the following years. In 1982, monorail system of Sentosa Island began operations and Musical Fountain open to the public. In 1992, a causeway-bridge length at 710-metre long was built and linking Sentosa to the Singapore mainland, it is more convenience for public who want to travel to Sentosa. In 1996, one of the landmarks of Sentosa, The Merlion opens. In 1998, visitor cars are allowed to enter the island under the newly-introduced Drive-In scheme. In 2002, Sentosa Development Corporation and its subsidiaries are known as the Sentosa Leisure Group (SLG). In 2006, Palawan Beach reopens to public after renovation. The Sentosa integrated resort project with Genting International and Star Cruises was awarded by the Singapore Government. In 2007, the Sentosa Monorail was replaced by the Sentosa Express to enhance the transportation links between Singapore mainland and Sentosa. In 2010, Universal Studios theme park, and Resorts World Sentosa...
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...ASSIGNMENT COVER SHEET AIB student ID number: (to be completed by the student) A13284 DECLARATION Student name: Course name: Subject name: Subject facilitator: Teaching Centre: No. of pages: Word count: Jevon Jeffrey MBA Marketing Management Strategic Marketing Mrs Michelle Thomas Sital College of Higher Education 12 2446 I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. 1 ASSESSMENT SHEET Student name: (to be completed by the examiner) COMMENTS ...
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...MARKETING PLAN FOR SINGAPORE CONTRACT BRIDGE ASSOCIATION (SCBA) This marketing plan owes its existence to Derek Maggs and Chua Gang who have given us the opportunity and provided us with the primary information about SCBA. Not forgetting our heartiest appreciation goes to our beloved lecturer, MR Frankie Yee, who has been always there guiding us towards our success. “Never you fear when Frankie is here!” MR Frankie Yee 1 TABLE OF CONTENTS Executive Summary 1.0 Current Market Situation Analysis 1.1 Introduction 1.2 Market Situation 1.3 Competitive situation 1.4 Distribution Situation 2.0 Macro-environment situation 3.0 Micro-environment situation 4.0 Opportunity & Issue Analysis 4.1 SWOT Issue Analysis 4.2 Objectives 4.2.1 Financial Objectives 4.2.2 Marketing Objectives 5.0 Marketing Strategy 5.1 Segmentation & Targeting 5.2 Positioning and Branding 6.0 Marketing Mix 6.1 Product 6.2 Price 6.3 Place 6.4 Promotion 6.5 People 6.6 Programs 6.7 Processes 6.8 Performance 7.0 Implementation 7.1 New package offering with Financial Analysis 8.0 Marketing Activities 8.1 Marketing Activities 9.0 Marketing Organization 10.0 Control 11.0 Summary Referencing Group Project Marking Guide 2 4 5 5 5 7 9 10 12 13 13 15 15 15 16 16 17 20 20 21 22 23 24 25 25 26 27 27 29 29 31 31 31 33 34 Executive Summary Singapore Contract Bridge Association (SCBA) is one of the sixty National Sports Associations (NSA)...
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...1. Executive Summary 1.1 Brief Summary While the Trump organization continues the expansion of its entertainment/luxury conglomerate through the recent acquisition of half ownership over the sports entertainment giant The World Wrestling Entertainment (WWE) and its recent entry into the higher-tier water business with its new brand, Trump Ice, it’s Casinos in Atlantic City (AC) do not seem to be doing so well. With increased competition, mounting regulations, and a relatively depressed economy the overall revenue of the Trump Organization’s AC hotels are diminishing, with administration expecting lower market shares in the coming years (“Trump buys raw”, 2009) (“The Trump Brand, 2012) (“Trump Entertainment Resorts, Inc”, 2010) (Bary, A., 2011). The organization’s failure to systematically allocate resources for periodic improvements/updates to these facilities have cost it the inability to attract or retain customers. In fact, just recently the organization relinquished one of its AC properties, The Trump Plaza to its competitor, The Golden Nugget (Wittowski, 2011). This is allocation of resources is critical in an industry where customer retention is correlated to the amount of expenditure and improvements made to the facilities. This slump in the organization competitive performance has been the case for quite some time. The Trump Organization has repeatedly fell at the brink of filing for bankruptcy – due to high leverage, low liquidity, and poor operating performance...
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...Introduction. 1 3.0 The Principles of Lean. 2 3.0.1. Understanding your customers’ requirements or value. 3.0.2. Identify the value stream 3.0.3. Make the value flow through the value stream 3.0.4. Pull the value from the value stream. 3.0.5. Strive for perfection. 3.0.6. The ten rules of lean production. 4.0 The Tools of Lean. 4 4.0.1. Kaizen. 4.0.2. Jidoka. 4.0.3. JIT or Just In Time. 4.0.4. Heijunka. 5.0 Recommendations. 6 6.0 Conclusions. 6 7.0 Bibliography. 7 8.0 Web links. 7 1.0 Summary. In this exercise I have tried to convey the meaning and value of strategy and its importance while constructing a strategic analysis using SWOT, STEP and Porter’s 5 forces. I have also used Porter’s generic strategies model to establish what business we want to be in and have articulated this business model in a vision and mission statement. The target company’s I have used in my exercise is predominantly Ryanair plc. 2.0 Introduction. What is strategy? The term strategy is a military concept and comes from the ancient Greek word “strategia” meaning “office of the general “ or “generalship”. Many of the concepts of strategy have been borrowed from the military and adapted for business. In many ways a business strategy is its battle plan to provide that business with clear objectives and long term goals to ensure the business has a competitive advantage against its business...
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...that delivers the strategy, and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity, and retail/local advertising strives to move merchandise in a restricted area. Political advertising encourages support of a candidate or idea while directory advertising helps consumers locate outlets for specific purchases. Direct response allows consumers to skip the middleman and purchase products directly from distributors by mail, phone or online. Business-to-business ads are directed...
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...Sultan Alotaibi 2010 Las Vegas Executive Summary LVCVA aims to provide the best and luxurious entertainment products and services to targeted business environments in North America and the rest of the world. This plan seeks to generate a significant increase in company sales and profits from creating more contracts with businesses from Canada in a perspective of B2B customers, government alliance, government services, boarding the service-line, compared to the preceding year. The highlights of this plan are the targeted sales-revenue from managing the business relationship with other business clients. These targets are attainable through enhancing the relationship with our current clients and our market reach in the future, expanding business relationship with other business clients, teaming-up with leisure providers, and partnering with reputable international and regional suppliers and services firms to reduce competition, improve pricing, and reduce risks. Las Vegas is counted to be a complete city for any vacation, convention, and business trip. The city has 150000 rooms, 250000 resort industry employees, the resorts can host up to 19000 meetings, convention and incentive programs annually, ranging in size from 10 to over 100,000 attendees. Las Vegas has more than 10.5 million sq ft of exhibit space (Ralenkotter, 2009). This business plan was created on the basis of our market research. Data conclude the size and growth of the business market segments, business...
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...Butterworth-Heinemann is an imprint of Elsevier OXFORD TOKYO Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Suite 400, Burlington, MA 01803 First edition 2006 Copyright ß 2006, Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (þ44) (0) 1865 843830; fax: (þ44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier website at http://www.elsevier.com/locate/ permissions, and selecting Obtaining permission to use Elsevier material British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data Control Number: 2005938727 ISBN–13: 978-0-7506-6731-9 ISBN–10: 0-7506-6731-1 For information on all Butterworth-Heinemann publications visit our website at http:/ /books.elsevier.com Printed and bound in The Netherlands 06 07 08 09 10 10 9 8 7 6 5 4 3 2 1 Contents Preface Acknowledgements Chapter 1 Introduction Key issues Defining e-business The development of the new economy Types of e-business and related industries The growth...
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...IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling:...
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