...Internet Marketing Opportunities Prepared for: CEO of Community Empowerment City of Philadelphia Prepared by: Denise Martinez, Employee of Community Empowerment Devry University April 3, 2015 Mobile revolution chart 1400 John F Kennedy Blvd Philadelphia PA 19107 (215) 696-7617 April 8, 2015 Community Empowerment Chief Executive Officer Attention: Ms. Marilyn White, CEO INTERNET MARKETING OPPORTUNITIES On behalf of the company’s future development, there was some research conducted for purposes of enhanced marketing opportunities. I have researched and finished a proposal on Internet marketing. The report describes some of the major benefits that are associated with online marketing. This proposal provides a detailed research with data and examples to support all the facts. This report provides a scope that offers all the reason that you should invest and take advantage of Internet marketing. There are detailed sections along with illustrations for better understanding of the proposal. There is also a list of recommendations and references so there can be further research done and you can come to a conclusion that online marketing will expand the future plans of the company. Thank you for the opportunity to complete the research for this proposal. As an employee to this company, I look forward to your feedback and I hope you take into consideration this great opportunity. Sincerely, Denise Martinez ...
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...Integrating Digital Marketing with Traditional Marketing Despite the vast changes in the marketing industry over the past twenty years and with online marketing being largely the dominating force, many basic marketing tactics still remain relevant today. One of them is traditional marketing. This method is very old school no doubt but very practical and very eminent. Before the era of internet, traditional marketing used to be the most effective with a very huge success rate. The methods of traditional marketing such as print advertisements like newsletters, billboards, flyers and newspaper or magazine print ads and also television spots or commercials, and radio advertising, are still incorporated and still very much present in this hi-tech era. There have been an ongoing battle over these years between marketers and advertisers about which type of marketing is more effective and useful given that digital marketing is all the rage and have somehow successfully dominated the marketing industry. Though many marketers agree on digital marketing and have proven huge success rate in their campaigns and advertisements, there are still few businesses that follows the traditional method marketing. Though this debate will still be prevalent for a long time as to which method of marketing offers greater value and benefit, the optimal choice would be to find a way how these two channels can work together and how marketers can leverage the best both channels have to offer. Basically,...
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...1. Start by giving foundational information on print media and then online media, and compare their common characteristics as well as discuss how they differ. EXAMPLE: "With print media marketing, the company establishes product recognition by ..." "In contrast, online media allows marketing to be accomplished in the following ways that are unique to that media form ..." "Print media and online media marketing have some characteristics in common, such as ..." "Print media and online media differ in their marketing strategies and target audiences by ..." 2. An example of a company that markets in both online and print media to their target audience is Netflix. Netflix markets online, in print media (and on television/radio). What do they do in print media that is the same as what they do in their online advertising? In what ways is their marketing approach different in print media vs. online? Who is their target audience? Is their target audience the same for online and print media, or are they targeting two different audiences? Who is the target audience in print? Who is it in their online marketing? What strategies do they use to reach that audience in each marketing venue? Here is a link to the Netflix website that may help you get some ideas and copies of their print ads: http://www.netflix.com/BrowseSelection. NOTE: One thing I notice about Netflix and their online marketing is their use of pop up ads that are stronger than even the pop up blocker on my browser. They...
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...Traditional Marketing : Traditional marketing includes marketing through news paper advertisements or magazines, commercials on TV and radios,brochers ,business cards and bill boards .Traditional marketing advertising depends on the company’s available budget.Mid sized and big companies uses TV commercials in marketing . Companies who has limited marketing budget uses news paper ads for marketing . Digital Marketing : Digital marketing uses technologies internets channels like email,apps and social media likes Facebook , twitter etc .Digital marketing differs traditional marketing in the channel they market and the methods organization follow for marketing. Digital marketing is growing day by day since digital media is a source of news, shopping , entertainment ,social interaction , companies can know about the customer how much time he spends on searching the product on their website and how much interest he is showing on the product based on his search criteria .In the digital marketing companies can know the customer well compared to the traditional marketing .Relationship between the customer and the organization can be interactive in the digital marketing . Digital marketing channels includes : social media , blogging, email marketing , website , forums, search engine optimization etc. Traditional Marketing vs Digital Marketing : Digital Marketing is cost effective : Digital marketing is more cost effective than traditional advertising like television ads...
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...Liberal Arts Bangladesh Assignment on Social Media Marketing Course Code: MBA - 502 Course Title: Marketing Management Prepared by: Group - 05 Name of the Group Members’: Ferdowsi Ara ID: 122-051-062 Ayesha Akter ID: 121-051-025 Shagufta Momriz ID: 123-051-024 Kaosar Mahmud ID: 123-051-013 Jannaten Nigar Nayela ID: 122-051-057 18 November 2013 Table of Content Content | Page # | Introduction | 01 | Digital Marketing | 01 | Advantages and Disadvantages of Digital Marketing | 01 | Mobile Marketing – a type of digital marketing | 02 | Advantages and Disadvantages of Mobile Marketing | 02 | Digital Marketing vs. Mobile Marketing | 03 | Choosing Best Option – Digital or Mobile Marketing | 03 | Digital and Mobile Marketing in Bangladesh | 03 | Future Prospects of Digital and Mobile Marketing | 04 | Conclusion | 05 | References | 06 | Introduction Now-a-days marketing practices have been shifted from traditional media to digital media due to the remarkable rise in the field of social media. Present and prospective customers are now smarter than past, they are now become more aware, communicate and respond faster and their choices are now become more personalized. One of the major shortcomings of the traditional form of marketing is that, the marketers wouldn’t be able to know how many people saw or heard about their products or services. But with the blessings of digital media marketing they are now able to know the exact statistics...
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...Relationship marketing Relationship Marketing is a new term of marketing describing RM helps the long-term relationship building between suppliers and customers. Since the term of RM has been accepted in marketing, there have been a lot of debates about what is meant by RM”. According to Robert M.Morgan & Shelby D.Hunt (1994) , RM concerns a sector perspective and the understanding of the customer’s needs and wants. Thus, the promotion of developing, selling, and delivering products should focus on satisfying the customers which means "development and maintenance of long-term relationship with the customers." Company need to build trust with their customers. The trust of customer is not easy earned by a company, it may take long time for a customer to believe the company. The company needs to be careful when they trying to provide any information for their customer and most of the time the information must accurate. Trust may create long term relationship between customer and the company. The customer may keep purchase their product and service if they trust the company And also have many keys principles of relationship marketing. Firstly, company need to identify the potential customers before setting up a business. The company needs to find out what types of customer that their business target for. Steve Baron, Tony Conway and Gary Warnaby (2010) article indicated that the business will only grow bigger if they understand the customers’ needs and wants. Besides, the...
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...Space vs. Place BUS620: Managerial Marketing Instructor: Pamela Gordon Michael McIntyre Feb. 20th 2012 In this new economy and web-savvy age that we are living in, companies must be able to have not just a physical place for the organization but a digital space for it as well to compete with their online competitors and to shift themselves into the global market that is accessible, available, marketable and viable in every way from exposure, to selling new products, to being the trail blaze with a product or in a certain region to revenue. In order to make the space and place work is to look over the marketing implications and conduct marketing research segments for the digital and physical locations of any business. This is a widespread fact that companies should have both a digital space and a physical place for the organization in order to complete with competitors who conduct e-business, and to sell new products through promoting their services and goods to the global market. It is necessary to examine and be familiar with the marketing implications, and to carry out marketing researches for physical and digital locations of any kinds of business. Thus, it is very important for each organization to be located digitally and physically with the intention that they can access and deal with various partners, markets and customers easily and effectively. In todays’ economy...
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...Strategy recommendation for how KFC should incorporate the reality of the Internet and social media into its business plan Yum! Brands is a global company that operates in 41 different countries and territories with approximately 41,000 restaurants. The company was formed in 1997 as a spin-off of PepsiCo and has become a leader in international retail development, opening an average of five restaurants per day outside the U.S. Yum! Currently owns 3 different concepts: KFC, Taco Bell and Pizza Hut. Colonel Harland Sanders is the founder of Kentucky Fried Chicken and is proven to be a great American success story. He began frying chicken in the early 1930’s at a travelers’ service station in Corbin, KY and after perfecting his 11 herbs and spices and frying technique that is still used today, the Colonel began franchising in 1955. 10 years later there were over 600 restaurants in the U.S. and Canada. The Benefits of using social media and the internet The benefits in using social media and the internet for any business is to increase exposure, gain traffic and connect with people. A business needs to create strategies that link the customer experience with the technologies and systems required to deliver the right content at the right time. (Hisaka, 2012, para. 1) KFC has to stay relevant to its customers and followers because it’s a brand that everyone knows and has been around since the 1950’s. Interacting with customers and asking for their opinion allows...
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...The Impact of Social Media in Marketing Management Journal of Business; ISSN 2233-369X; Volume 3, Issue 1, 2014 The Impact of Social Media in Marketing Management Giorgi BAGATURIA* Margaret JOHNSON** Abstract The advent of the social media has brought about tremendous changes and advancement in the marketing process and has made it much better on the one hand and much worse on the other. However, nowadays, it has been widely accepted that social media is the next big trend in the marketing world and several studies have shown that these media or channels are often more effective than the traditional ones. Since the turn of the century, social media has steadily emerged ahead of the mass media as the most used media. Both print circulation and TV viewership have been falling consistently over the years; for instance, TV viewership has gone down almost 50% since 2002. In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight years (Edwards, 2013). For marketers, this is a huge advantage because the rapid transition from mass to social media presents the opportunity to create impactful, relevant marketing messages. This data-powered personalized marketing approach is not only much more effective, but also more costefficient and scalable. Recently, social media has become a term synonymous with business marketing. Although still in its early stage, there is still so...
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...Is TV really dead? The value of television advertising in the world of digitalization. Executive summary: Many marketers wonder about allocating marketing budgets to get the greatest return on advertising investment. This paper answers the question, if the investment in online advertising causes a decrease in popularity of TV advertising. It presents researches done to both online and TV advertising. The statistics speak strongly about the development of online advertising but there are also researches that show the positive impact of online world on the growth of TV channels. The big advantage of internet advertising is the possiblity of direct interaction with user. On the other side, television has a much greater impact on their publicity when it comes to brand advertising. The increase in online investments in fact did not cause a decrease in TV advertising investment and television is actually benefiting of the development of the digital world. Table of content: 1. Introduction………………………………………………………………….. 4 2. Less television in the era of digitalization…………………………………… 4 3. Innovation allows television thrive………………………………………….. 4 4. Power of online……………………………………………………………… 5 5.1. Modern word of mouth marketing……………………………………… 5 5.2. Shift of marketing spend from TV to online……………………………. 6 5. TV still on its leading position in advertising……………………………….. 6 6. Conclusion…………………………………………………………………… 8 1. Introduction ...
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...selection and customer service. INTERNAL ANALYSIS: Staples is a strong company with an IFEM score of 2.64 Finance Staples has a weak financial rating despite its overall strong IFEM rating. In looking at valuation ratios, Staples does look pretty good if you were looking to invest in this industry. Although Staples is performing well below the industry in P/E Ratio (9.11 vs. 14.5) they do have a lower price to cash, price to book and price to sales ratios and they are paying higher dividends (3.45 vs. 1.80) when compared to the industry. These indicators do paint a more favorable picture for investors. This fact does not offset some of the weaker financial indicators. Even though their 5 year growth rate is nearly double the industry (6.82 vs. 3.86), recent growth rates are very alarming as they measuring far below the industry average (-1.10 vs. 5.11). This is especially concerning because it shows growth in the industry but a retraction for Staples. Total debt to equity looks okay when measured against the industry (28.70 vs. 41.35) but margins are just over half if the industry average (26.91 vs. 49.85). Add to these weak indicators the excessive amount of goodwill ($4 billion) and Staples must be evaluated as a weak financial company. A shrinking...
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...Beyond Traditional Marketing Prepered By: Dipali Parmar and Harsh Pandya Dept. of Business Administration, Faculty of Management., Bhavnagar University Bhavnagar Content of Abstract:Introduction:Every marketing manager needs to know about marketing in today‟s competitive markets. Beyond traditional marketing means now a days there are introduce many new technologies for the purpose of marketing. For instance, web assessment-measuring the effectiveness of electronic commerce site, Direct marketing, effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site, network marketing/ multi-level marketing, current trends, prospects and challenges in Indian retail industries, rural marketing, Indian marketing strategies for new product development, current marketing environment, value chain and corporate strategic planning, focus on consumer behavior, customer satisfaction etc….. Abstract:Successfully conducting business on the Internet calls for new marketing paradigms that meet the requirements of the unique combination of its inherent characteristics: electronic markets, technological platform, and marketing issues. In this context, electronic markets are the Framework in which market transactions are performed on the Internet. Underlying Internet technology forces marketing activities to be different from the ones applied to traditional sales channels and performance marketing is the essential ingredient for creating the best offering for...
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...Chapter 9 * What are the characteristics of e-marketing—be able to explain them in the context of how a real-world or hypothetical business is able to capitalize on them. - E-marketing- The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing. - Characteristics of e-marketing: Addressability- The ability of a marketer to identify customers before they make a purchase. Example- digital media technology makes it possible for customers to identify themselves and provide information about their product needs and wants before their purchase. Social Network- Web-based meeting place for friends, family, coworkers, and peers that allow users to create a profile and connect with other users for purposes to get acquainted, to keeping in touch. Example- By becoming “friends” with other consumers on these social networks, companies are able to gain more access to consumer preference. Interactivity- Allows customers to express their needs and wants directly to the firm in response to its marketing communicators. Example- Having a feedback page that the firm offers to customers. Accessibility- The ability to obtain digital information. Example- Firms can go to different websites to request ideas for new products. Connectivity- Use of digital networks to provide linkages between information providers and users. Example- Is one of the key contributions of social networking, connecting...
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...Juan Bosco Domecq International Business Policy “Online marketing VS Traditional marketing” The youutube video linked on the blog was very interesting and usefull. It is in a very simple format, with clear ideas easy to understand by everybody. It talks about the problems of starting a company. In the marketing area, nowadays the most important decision Could be weather to go tradicional marketing or online marketing. Of course, the are a lot of Facts that will determine my position: type of company, geographics, capital, etc etc. The question is why not do both? It is possible, but at the beginning of a company is a very big invesment, usually not available at the starts. Both ways have their own benefits and threats, and can be used separate or together. There is a huge difference between them. With tradicional marketing, you obviously reach a loto of people (Television, radio, newspapers, big advertisment campaigns, etc). But you are not going to hire a TV advertisement in Spain, USA, France and Russia at the same time, it would cost millions of dollars, euros, etc. With online advertisement, you can reach all this users almost for free. This is the competitive advantage of OA. With one click, you can reach the whole World. It has a loto f dissanvantages. For example, OA is usually not watched. People close it when the ad appears. Sometimes it may be seen as a spam, a virus, etc. Other times the Ad. Just apears from the middle of nowhere. in a company, personally...
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...Online Takes the Cake Abstract Pursuing an online MBA program over an on site-program has numerous advantages. Adult learners can fit advanced education into their already hectic schedules, degrees can be obtained in half the time and class schedules are flexible. For these reasons, online education has been the fastest growing segment of higher education. But because it is so unlike traditional classroom-based instruction, many questions have been raised about the quality of the education offered in the online modality (Carrol & Burke, 2010, p. 65). After an extensive survey of the literature, the U.S Department of Education issued a report concluding that the online or hybrid modalities are more effective then face-to-face instructions (Carrol & Burke, 2010, p. 66). Many students rely on online programs to complete an MBA because of the increasing demands from the workplace and busier schedules. Today’s competitive job market has also increased the need for advanced degrees. These programs are fueled by the increased capabilities of technology that allow students to successfully learn and complete their degrees outside of the traditional classroom environment (Anonymous, 2010). Recognizing the advantages and disadvantages of pursing an MBA degree online, understanding how online degree programs work and finding the right program for you as an individual are important steps that each student needs to evaluate and complete before choosing which program they are...
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