...Financial Impact of Streaming Video on Traditional Television TABLE OF CONTENTS ABSTRACT 3 INTRODUCTION 3 Background 6 Traditional Television 4 Television advertising 7 Sub-heading 2 10 Streaming Video 11 Netflix, Roku 12 Net Neutrality 13 Today’s Consumer 19 Viewers by Age Group 20 No-TV homes CONCLUSION 8 WORKS CITED or Bibliography 9 ABSTRACT The introduction of the internet has changed our lives. It has changed the way we communicate. It has given us the ability to choose the way we consume media. One way the internet has changed our options in this regard is streaming video. Gone are the days of racing home to catch your favorite television show at a certain time. Now we can watch them when we want to and in real time using streaming video. People can now view media via computers, iphones, ipads, etc. The number of people viewing traditional television sets is on the decline. Advertising dollars that historically supported broadcast networks are on the decline. The changes in technology have challenged the traditional television industry in many ways. INTRODUCTION Television has been big business since its inception in the 1950’s. It allowed people to view amazing new technology for the first time. People went from listening to the radio sitting around a fireplace to watching a television set. This huge change affected almost everyone at the time. Television and the way we...
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...television programs and other videos. There are now several online outlets in which viewers can watch whatever TV show/movie they desire. YouTube was one of the first online outlets by allowing users to provide video clips, and even entire TV shows, for anybody to watch. However, this was considered copyright infringement, and a 2008 lawsuit made it much more difficult to put clips on YouTube without proper authorization. Web sites offering streaming video of TV shows have since revolutionized the way in which viewers watch TV shows and movies. High-powered companies such as Hulu and Netflix have caused a number of U.S. households to get rid of their cable, satellite, or high-speed television services altogether. The number of U.S. households to follow this trend is predicted to double in the upcoming years. However, these companies providing online video-streaming have experienced growing pains regarding revenue. They have had to charge users a higher fee for their services because the main source of revenue, advertising, is not generating enough money to satisfy all of the content suppliers. Regarding advertising, there have also been complaints about the number of ads shown while viewing online TV shows. This could cause these unhappy customers to rebel and go back to subscribing to their basic cable services. Nonetheless, cable companies are feeling the impact of their customers canceling subscriptions for online video services. With technology continuously improving, Web...
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...Walt Disney Company vs. 21st Century Fox Founded in 1923 by Walt Disney, The Disney Company, and since 1986, The Walt Disney Company is approaching its 92nd year anniversary. While the length of a company's existence is not necessarily tied to a company’s success, it is difficult for a media company to have such a long history and not have some kind of cultural impact. In fact, The Walt Disney Company has not been immune to shifts in the executive positions, scandals, and economic downturns. Disney is an international brand and a household name. It is a cultural icon. With that said, it is a business, one capable of bad decisions and mistakes. Over the last year, not only did Disney shares reach all-time highs, but the company experienced resounding cross-platform success with its Frozen franchise, spurred excitement for the upcoming sequels to the original Star Wars trilogy, and readied the opening of the new Shanghai Disney Resort. Furthermore, the media conglomerate continues to perform at a high level, despite facing constant pressure in its film and broadcasting holdings. Disney creates, develops, produces, markets, and distributes content through an unrivaled range of media platforms. The company derives its revenues from five operating segments. Media Networks (43% of companywide business in fiscal 2014) includes ESPN, ABC, Disney Channel, among others, and generates sales from affiliate fees, ad sales, and the distribution of television programs. Parks and Resorts...
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...9 -7 1 6 -4 0 1 JUNE 25, 2015 DAVID B. YOFFIE ERIC BALDWIN Apple’s Future: Apple Watch, Apple TV, and/or Apple Car? Since the release of the iPod in 2001, Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs,...
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...Elimination of DVD-mail-in Services in 16 Strategic Partnerships 17 International Expansion 19 Market Strategy 20 RECOMMENDATION 22 CONCLUSION 26 REFERENCES 26 EXECUTIVE SUMMARY Netflix is the world’s leading subscription service provider, offering its members access to an extravagant collection of TV shows and movies. Initially, the company offered its subscribers a low price, single monthly plan, consisting of both the unlimited Internet video streaming service and a DVD-mail-in service. Subscribers could “watch TV shows and movies anytime, anywhere.” In July 2011, Netflix eliminated the combined plan and separated the two services into their own monthly plans. If subscribers wanted to continue receiving both services, they were obliged to sign up for both the services separately, Consequently, the resulting price increase of the new “combined” plan significantly increased subscription cancellations and resulted in a 50% drop in Netflix’ share price over one month ( Yahoo Finance, 2013). The Internet video streaming industry becoming increasingly more competitive, particularly due to the fact that many substitutes exist and number of competitors is increasing. In addition, the bargaining power of content providers is high; resulting in increasing cost of revenues for companies,...
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...Blockbuster Video or Netflix This case started as Blockbuster Video but has morphed to include Netflix. The issues facing the two companies are similar, so you can choose to address the case from the perspective of either company. Just specify which perspective to use. In 1985, Blockbuster Video (now a subsidiary of DISH Network ticker: DISH) quickly became a sensation. Households had just begun to acquire video-tape players in earnest. Few people were willing to pay $85 to buy Hollywood videos. Cable TV existed, but most people still watched broadcast television stations, and only a few premium Cable channels existed. Satellite receivers existed, but the huge satellite antenna was generally only used by people who lived in the middle of nowhere and had the space to put the ugly dishes. Customers quickly jumped onto the idea of renting videos. The early market was dominated by small mom-and-pop rental shops that bought a few copies of hit movies and rented them in a small regional area. For a while, video-rental stores had a tinge of disrespectability because many of them rented adult videos. Then, Blockbuster Video went national with large, bright, well-lit stores. To remain family-oriented, the chain does not carry videos with anything more than an ―R‖ rating. Blockbuster quickly took over the market. The original system pioneered the use of bar codes. Customers carried a bar-coded ID card and movie cases were printed with specific codes. The computer system made...
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...2010 Santa Clara University MGMT 162- Capstone Professor Schneider Winter Quarter:2010 NETFLIX: A COMPANY ANALYSIS Prepared By Group 5: Alex Krengel, Annie Dudek, Rick Momboisse, Trish Paik, & Tyler Martin  Table of Contents I. Wall Street Journal Article and Executive Summary ..4 I A. Wall Street Journal Article 4 I B. Executive Summary ..5 II. External Analysis ..7 II A. Industry Definition ..7 II B. Six Industry Force Analysis ..8 II C. Macro Environmental Forces Analysis, Economic Trends, and Ethical Concerns ..15 II D. Competitor Analysis ..17 II D. 1 Netflix’s Competitors ..17 II D. 2 Netflix’s Primary Competitors ..17 II D. 3 Primary Competitors’ Business Level and Corporate Level Strategy ..18 II D. 4 How Competitors Achieve Their Strategic Position ..18 II D. 5 Willingness to Pay ..21 II D. 6 Comparative Financial Analysis ..22 II D. 7 Implications of Competitor Analysis ..23 II E. Intra-Industry Analysis ..24 III. Internal Analysis ..24 III A. Business Definition/Mission ..24 III B. Management Style ..24 III C. Organizational Structure, Controls and Values ..25 III C. 1 Organizational Structure ..25 III C. 2 Organizational Controls ..25 III C. 3 Organizational Values ..25 III D. Strategic Position Definition ..26 III D. 1 Corporate Level ..26 III D. 2 Business Level ..27 III D. 3 Resource & Capability Level ..28 Value Minus Cost Profile ..28 Value Chain ..28 VRIO Analysis ..28 Consumer Retention Analysis ..29 4Ps Analysis ...
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...What’s the Buzz on Smart Grids? CASE STUDY What’s the Buzz on Smart Grids? CASE STUDY T T he existing electricity infrastructure in the United States is outdated and inefficient. Energy companies provide power to consumers, but the grid provides no information about how the consumers are using that energy, making it difficult to develop more efficient approaches to distribution. Also, the current electric- ity grid offers few ways to handle power provided by alternative energy sources, which are critical compo- nents of most efforts to go “green.” Enter the smart grid. A smart grid delivers electricity from suppliers to consumers using digital technology to save energy, reduce costs, and increase reliability and trans- parency. The smart grid enables information to flow back and forth between electric power providers and individual households to allow both consumers and energy companies to make more intelligent decisions regarding energy consumption and production. Information from smart grids would show utilities when to raise prices when demand is high and lower them when demand lessens. Smart grids would also help consumers program high-use electrical appliances like heating and air condition- ing systems to reduce consumption during times of peak usage. If implemented nationwide, proponents believe, smart grids would lead to a 5 to 15 percent decrease in energy consumption. Electricity grids are sized to meet the maximum electricity need, so a drop in peak demand...
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... The company was originally only a DVD-‐by-‐mail service in which the customer paid for a certain level of membership that determined how many DVD’s could be rented at one time. DVD’s were mailed to the customer and then returned by the customer when they had completed viewing. After a couple years in business, the company began including streaming services along with the DVD-‐by-‐mail option. The goal here was to reduce costs by trying to get the subscribers to switch to streaming, which would reduce the costs incurred for postage and shipping with the...
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... Universal Mobile Telecommunications System (UMTS), and EDGE as well as a long list of others while 4G offer Worldwide Interoperability for Microwave Access (Wimax2) and Long-Term Evolution (LTE- Advance).” (Jamia Yant, 2012, April 26) 3G applications allows users the ability to stream video and audio, video conferencing as well as other multi-media applications within a mobile environment. 4G applications on the other hand offer gaming services, amended mobile web access, high definition mobile television, video conferencing, IP telephony and 3D television. The architecture between 3G and 4G are very different,3G mobile network uses a Wide Area Cell Based network with a circuit-switched subsystem and “3G networks rely on large satellite connections that are connected to telecommunications towers”. (Turban, E. and Volonino, L, 2011) 3G allows users to make calls or open the internet, through signals which are sent to 3G tower antennas or cell sites. The data travels from the cell site to a central switching office by a wire-fiber optic network. The central switching office then connects the call or data request with the rest of the world according to; (Jamia Yant, 2012, April 26) 4G networks are an integration of wireless LAN and Wide Area. What are significant about 4G networks is they don’t use circuit-switched subsystems such as 3G networks. 4G is based on a purely packed based internet protocol (IP) system. “Circuit switching is very old technology that has been...
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...YOUTUBE.COM EXECUTIVE SUMMARY INTERNET -The Internet is a worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked Web pages and other documents of the World Wide Web. COMMON USES OF THE INTERNET - Email, Remote access, Collaboration, File sharing, Streaming media, Voice telephony, Leisure, and Marketing. VIDEOS SHARING SITES - Video sharing refers to websites or software where a user can distribute their video clips. Some services may charge, but the bulk of them offer free services. Many services have options for private sharing and other publication options. YOUTUBE.COM – Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. FACTS ABOUT YOUTUBE – Founded in February of 2005 by three former employees of eBay's PayPal unit. In July, more than 30 million people visited the site and those users watched more than 100 million...
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...Integrated Company Analysis December Integrated Company Analysis15, 2010 December, 15 2010 Scott Meyer Scott Meyer Angela Faloye Anjali Krishnan Nathan Schaff Matt Reuer Scott Meyer 26 Table of Contents Introduction .............................................................................................................................................................. 3 Executive Summary ................................................................................................................................................. 3 Marketing Analysis ............................................................................................................................................. 3 - 7 Competitive Analysis and Positioning ................................................................................................................... 3 Target Segments ..................................................................................................................................................... 4 Product ................................................................................................................................................................... 5 Price ....................................................................................................................................................................... 5 Marketing Communications ...............................................................................
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...Company Analysis: Netflix 04/28/2011 Executive Summary Netflix Inc is a by mail DVD rental company and online streaming video webpage service exclusive to its paying subscribers. There are currently 2,180 full-time employees that manage a company with more than 20 million clients (mergentonline.com). Netflix is known for its innovative and sustainable business model based on unlimited service for a flat fee subscription. It distributes DVDs and controls inventory efficiently, to a point where costumers are completely satisfied with the service received (Freed). Throughout the years, Netflix has been operating by providing DVDs by mail to costumer’s households from its strategically located shipping warehouses. Additionally, Netflix started to offer online video streaming in 2008 to expand their services and appeal to a younger audience. This shows how Netflix adjusts in changes in the industry. The video rental industry was slowly loosing its appeal, in which companies like Blockbuster Inc. and others had a hard time making a profit using the usual classic video rental method at physical stores. But Netflix did not suffer from the industry losing its appeal. Netflix’s source of revenue comes from the monthly fee its millions of subscribers pay. Even when the economic environment was not at its peak the last few years, Netflix managed to sustain growth. Its unlimited service plans has kept demand buoyant, and it is one of the few movie rental companies that profits go...
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...Introduction: The full form of 3G is Third Generation, 3G stands for the third generation network that is presently the most advanced interface available in the field of communication and network. BSNL being a govt. owned company, was the first to introduce this technology in India. 3G provides a great platform that is studded with highly advanced features like : * Better sound quality in calls * High speed data transfer over the internet * High end connectivity * Direct video streaming facility from the internet * Feature of video calling to any 3G enabled mobile phones containing a camera for video calling and many more such features are there. All this is easily available at quite affordable prices. Now that the private companies have also come up with the launch of 3G networks, the charges of this advanced service are been hoped to get down soon. 3G is the next generation feature that provides new aspects to the use of networks for Internet as well as calling purposes. The introductory part of subject under investigation contains the following: * Objectives of the Study * Significance of the Study * Sources of the study * Reason of choosing customer satisfaction of GP * Methodology of the study * Limitations of the Study Objectives of the study: This Program was designed to accomplish some objectives. The objectives were identified through a closer interaction and exchange of views with the users of 3G. The objectives are: * Application of...
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... own more homes and cars, travel more, spend more on electronics, and have the largest amount of disposable income per capita of any “niche” market. And it’s a sizeable segment: LGBT consumers make up 5% to 10% of the U.S. consumer market. U3lizing quan3ta3ve and qualita3ve market research methodologies, Community Marke3ng helps companies beQer understand and more effec3vely reach the LGBT community. Our consumer panel provides insights through online surveys, focus groups, intercepts and more. Thomas Roth, President Community Marke3ng, Inc. www.CommunityMarke3ngInc.com 2011 LGBT Community Survey US Overview Report | 5th Edi3on In This Overview… Main Topics ! About the Study Survey Methodology Study Partners Key Findings Smartphone ownership and habits Social Media & Texting The Impact of LGBT Outreach on Purchase Decisions ! How are LGBT consumers interacting with technology? ! What they are buying? Major Purchases – Past...
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