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|Introduction to |
|Public Relations |
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Unit

1

Unit 1

Introduction to Public Relations

Introduction

The Public Relations Environment

Public relations play an important role in contributing towards mutual understanding among groups and institution in return helping our convoluted society to make decisions and function effectively. It successfully harmonizes private and public policies. Public relations has a significant role in diverse institution of society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges and religious institutions. To flourish or to achieve set targets, these institutions must communicate within or with outer world such as remote employees, members, customers, local communities, share holders and other institutions.

The targeted institutional goals can only be achieved if the management knows the mindset and values of their people. The external environment has a great influence on setting up of goals. The public relations practitioner acts as a communication bridge between management and their subordinates, helps them to achieve their private aims through acceptable public policy and action.

In cooperation with management, public relations encompass the following:

• It anticipates and analyzes public opinion, attitudes and issues that might influence organizations plan and operations for any good or