Case Study Report on EnerNOC:Turning Energy

Case Summary: The electricity demand in U.S have a rapid growth to reach the demand. In 2007-2030 electricity demand is expected to rise 26%, or about 1% per year, but the growth in electricity generation was forecast at 23.9% over the same time. Demand increases for the 23 year period were projected to be largest in the commercial sector (38 %) followed by the residential sector(20%) and industry (7%). Regardless the growth in individual sectors, the demand -supply gap was a problem for all consumers since all depended on generating capacity and grid. Building a new capacity could take more time due to restrictions, siting problems, and not-in-my-backyard resistance to new power plants. In 2007, 70% of planned coal fired plants were either cancelled or contested in courts, even before they reached the permitting stage. And the cost of new capacity is also a major factor. A two day power blackout that struck in north east U.S on 14,2003 gave a wakeup call to regulators of the system which effected 50 million customers. But the risk of outages continued during peak demand periods due to capacity constraints. To reach the demand supply should be increased or gains should be encouraged and also the managements problems faced in ENERNOC should be solved by good strategy. Analysis: The major key consideration for adding a power plant is environmental consequences like global warming, energy related emissions of carbon dioxide(C02) which accounted 61% of all green house gas emissions(stated by IPCC). Demand response put conservationist and consumers in the same page by sharing incentives to provide service without increase in emissions. This is a short term solution for generating capacity but from the environmental perspective energy savings and reduction in emission still a global imperatives. EnerNOC