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Opportunity

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OPPORTUNITIES
All organizations have some external opportunities that they can pursue. Identifying profitable opportunities that match the capabilities of a firm is the mark of astute management.
(O1) Strong growth in tablets market.
Reference: http://licious.dailysocial.net/post/44849056185/techcrunch-reveals-some-statistics-on-the-global
There is a rapid increase in demand for tablets thus its markets grew steadily over years and Microsoft could use this opportunity by introducing more of its own tablets. Meanwhile, the vast improvement in wireless broadband in Malaysia has increased the number of hotspots available, which contributed to the increasing demand for tablets.

(O2) The buying behavior of the new generation. Customers tend to replace the outdated tablets over the time. With the introduction of Microsoft Surface Tablet which runs Window 8, it will be another choice for customers. Furthermore, customers are affordable to own a tablet as the economic in Malaysia is in stable phase. They wanted to own more than one electronic device. http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2011/05/ConnectedDeviceschart3.gif (O3) Microsoft Cooperation is a big company with sufficient manpower. Manpower is proportional to productivity. People will opt to work in the company as the reputation is solid, thus company’s project can be carry out efficiently, especially in long term progress. When the level of manpower in a company is adequate, the business has more options in how it operates. Additionally, the company has more employees who can give their own ideas and perspectives.

(O4) Microsoft has an opportunity to enter the tablet market with a device able to use the Microsoft Office suite of software compare to competitors. Nowadays most of the countries are practicing ‘paperless office’ and e-learning which is more convenient

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