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Order Winner and Qualifiers

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Submitted By rebecca1981
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“Order winner and order qualifier are criteria defined by managers within their operation strategy plan to gain competitive advantage in the market”(Encyclopedia of Business, 2nd Ed.) Order Winners and qualifiers are used to measure and to assure managers in relation to the products or services that they provide.

Order winners are issues that directly and significantly help products win orders in the marketplace. People buying the product or service regard such factors as key reasons for buying or using the product or service.

An Order qualifier is the characteristic of a companies product or service which are set in order for a customer to consider the product or service for either purchase or use.

The Order winner is what we would consider as the winning factor, giving that extra factor to win the customer or service over that of other competitors.

Companies must provide qualifiers to enter the given market and become equally as good as the competitors in order to keep sales and service levels before being able to enter with a winner in order to be that one step above another competitor.

“The success of a company depends greatly on Order-winner factor“ (Slack, Lewis 2008). It is one of the most important issues that pushes and persuades people to take or use a product or service from a company. The order winner issue tends to be at the top of the list for companies and the managers that make these strategic plans, because it seems to benefits the given company and increase sales / services
However there is an ongoing debate as to whether Order Winners are more important than that of Order Qualifiers.

his is usually when performance has been achieved, so on another note order winners are not anymore important than order qualifiers they are both important in their own standing.

“Although order qualifier is not as important as order-winner

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