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Ordering System

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Submitted By Breeh2177
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Developing a Strategy to Build a New Mobile Ordering System
Bridget Palma
IT/205
Due: Day 7
Jayson Sayers

Memo
To: IT Steering Committee
From: Bridget Palma
Date: May 2, 2016
Subject: Developing new mobile app

After extend research I have found the right solution for our new mobile app. I believe it is best we go with the IOS mobile app, the reason I have chosen this is because IOS apps rank better in the market. I have provided detail information in an attachment to this memo. IOS app are more active with 660,143 Vs android which is 440,635. More people download IOS apps. One this app hits the market our key point is that we only need information to fulfill the order, we won’t need any data information. Our app will not request location nor call logs. Our new app will intertwine with our current POS system, we will allow our customers to return any item they bought to any of our store location, by doing this not only is it easy for them, but also it will allow them to look around our stores and make an exchange instead of a return. The app we have developed is a mobile app, it’s an online app and we will provided every item we sell in stores online. While developing a new app can cost our company money up to 100,000 to develop this will actually increase revenue, due to the fact more people have smartphones and about 65% of Americans do shopping online. This will increase our revenue and drive not only our online sales but our store sales as well. I and the marketing team have come together on how to attract new and current customers by using social media such as Facebook, Instagram, Twitter and Snapchat. We plan to talk about our new app in store and offer our current customers who download the app coupons and exclusive deals, which in turn they will tell their friends and family. We also plan to advertise on all social media outlets exclusive

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