...eating organic foods because they are "better for us". "The basic definition of orgainic is food grown without the asistance of man-made chemicals." People started to argue that the word organic was being misued, hens causing the department of agricultrue to come up with rules of what they would consider organinc to be. So if organic isnt really organic then why call it organic? When we go grocery shopping we tend to want to get food that is cheap even if it is completely unhealthy, but people are now being told to stop being cheap and buy healtier food. Healthier food to people seemingly means organic foods, organic foods are free from pestisides and all other harmful chemicals. But it turns out that orgainic are not actually healthier than non-organic products. "A resent study showed that organic foods have fewer pesticides than conventionally grown vittles, but they might not be more nutritious." We as consumers are conventually being lied to by companies implying that they are selling us organic foods. The organic food labels are lying to us in more ways than one. Its said that conventional and genetically modified seeds are known to occasionally mix with organic supplies. But, how is this even possible why not just handle both products in different facilities. Organic foods are essestially being sold as "locally grown" or from a "small family farm", when in fact that is not true at all. Some large compaines like to import organic ingredients as cheaply as possible, often...
Words: 467 - Pages: 2
...than Wal-Mart. With the fast past of life taking essence every day, no one has enough time in their day to shop individually within various locations for groceries, household items, personal hygiene toiletries, clothes, shoes and etc.. Thank goodness for Wal-Mart for making it possible for the majority of your demands to be met within one location. However, although Wal-Mart can meet the majority of your needs within one establishment, it is imperative for Wal-Mart to modify and re-implement both their generic marketing and segmentation strategies. This paper will explore and expound on how the generic marketing strategy and the segmentation strategies that Wal-Mart has adopted can be improved to impact the overall successful marketing of organic fruits and vegetables. Wal-Mart is one of the world’s largest companies falling in at number 16 on Forbes, “The World’s Biggest Public Companies list.” According to Forbes, Sales for Wal-Mart tally at $447 billion, profits $15.7 billion, assets $193.4 billion and a market value of $208.4 billion. Upon assessment of the local Wal-Mart in the community of Rincon Georgia, it was discovered that Wal-Mart is committed to bringing consumers the lowest possible prices in this geographic region. It is in my humble opinion that segmentation decisions were based upon all three marketing strategies: demographically (who their consumers are, and income level), geographically, and behaviors (how consumers act, consumer needs and product...
Words: 938 - Pages: 4
...business, mainly in the UKIt operates mainly in the organic dairy market The family business was taken over by TIM Mead in 1990, together with his mother, they have developed a strong brand in the Yeo valley Organic rangeYeo Valley stated production of organic yoghurts in 1993 and introduced its first fruit flevoured organic yoghurt in 1995The entrepreneurial spirit of TIM is reflected in his key philosophyYeo Valley is much more than a yoghurt manufacturerTim believes in a balanced approached to farming | | | 1.2 WEAKNESS | Initially the yoghurt was not organic, with just a couple of supermarket stocking own-label Yeo Valley productsTIMs continues to think of the business as a farm rather than a manufacturer | | | 1.3 OPPORTUNITY | The growth of organic farming in the UK has been driven by the concern of consumers, farmers and governmentConsumer concerns about the quality and safety of food, and the potential for environmental damage from conventional agriculture-to be largely responsible for the growth of the retail market for organic farming produce | | | 1.4 THREATS | | 2.0 PESTEL ANALYSIS POLITICAL | The political response to the mid twentieth century worldwide population growth was to avoid possible food shortages Farming and consumer pressure groups lobbied for government regulation of organic production in the 1980sUnder the regulations, retailers and wholesalers can only sell food as organic that originates from registered growers, processors...
Words: 660 - Pages: 3
...UNIVERSITY OF SARAJEVO SCHOOL OF ECONOMICS AND BUSINESS IN SARAJEVO OPENING AN ORGANIC RESATURANT “ORGANISSIMO” INTERNATIONAL PROJECT Course: International Project Mentor: prof. VesnaBabić - Hodović, PhD Students: Fehim Šehić Index no: 71233 Marjem Čorbo Index no: 71238 MerimaHalilović Index no: 71222 Irma Imamović Index no: 71236 SabrudinaŠabanović Index no: 71093 Sarajevo, February 2015. Table of Contents INTRODUCTION 3 1. Situational Analysis 4 1.1. Market Analysis 4 1.1.1. Macroeconomic analysis (PESTEL) 6 1.1.2. Microeconomic Analysis (Porter’s Five Forces) 9 1.1.3. Market Research 11 1.1.4. Analysis of Competitors 16 2. Company Analysis 18 2.1. History 18 2.2. Mission 19 2.3. Vision 19 2.4. Values 19 SWOT Analysis 20 2. Customer Analysis 23 3. Marketing Mix Analysis 24 3.1. Product 24 3.2. Price 25 3.3. Place 25 3.4. Promotion 26 3.5. Physical layout 26 3.6. People 27 3.7. Process 27 4. Marketing Communication Strategy 28 4.1. Communication strategy for chosen target groups 28 4.1.1. Advertising 28 4.1.2. Internet marketing 29 RECOMMENDATIONS 30 LIMITATIONS 31 CONCLUSION 32 LITERATURE 33 APPENDICES 34 Table of Figures Scheme I PESTEL Analysis 6 Scheme II: Porter’s Five Forces Model 9 Scheme III SWOT (Strengths, Weaknesses, Opportunities and Threats) 20 Scheme IV Communication Mix Tools 28 INTRODUCTION Organissimo is the name for successful chains of restaurants...
Words: 7769 - Pages: 32
... i) Whole Foods was founded in Austin and it owns and operates a chain of natural and organic foods supermarkets through several wholly owned subsidiaries. The company’s supermarkets are located in the US, Canada and the UK. ii) While the product and brand selections varied from store to store, Whole Foods’ product line included some 30,000 natural, organic, and gourmet food products and non food items. (page 10 of 31; Whole Foods Market in 2008) iii) Number of stores increased considerably from 10 in 1991 to 276 in 2007. iv) They are the undisputed $ 4.7 b organic supermarket industry leader. Statement of the Problem: Whole Foods is facing the problem of higher prices of its organic foods resulting in to decline of sales, customers being attracted to other local retailers for the organic food and this is also resulting into the hindering of the brand loyalty of Whole Foods. Causes of the problem: 1) Whole Foods strategy is to give the best product to the customer and maintaining the quality of the organic foods resulting in the higher prices than conventional grocers. 2) Prices of organic foods are 25 – 75 % more costly to grow and market (page 12 of 31; Whole Foods Market in 2008). 3) Exotic offerings and product variety and assortments leading to higher prices. Example would be of Japanese egg plant, 40 different cheeses, and 20 different coffees. Possible Solutions: 1) Lower prices to compete with grocery stores. 2) Expand Private label...
Words: 476 - Pages: 2
...Whole Foods Case Analysis 1. (a) Whole Foods operates in the organic, or natural and specialty foods retail industry. Leading the industry, Whole Foods Market is the world's most successful natural foods grocery chain. Having recently acquired one of its main competitors, Wild Oats Market, Whole Foods currently competes with two other large grocery chainsKroger and Trader Joe's. The company also acquired Amrion, a company specializing in nutraceuticals (natural supplements with pharmaceutical-type benefits), creating considerable competition with General Nutrition Centers (GNC) nutritional supplements and dietary products. Additional competition is taking place in traditional grocery stores incorporating some organic products on to their shelves. 1. (b) The attractiveness of this industry and its potential for profit are functions of Michael Porter's five competitive forces model: barriers to entry, bargaining power of both suppliers and buyers, the threat of substitute products, and the depth of competition among rival companies. Barriers to Entry Currently, Whole Foods has no significant barriers to entry. Americans are becoming more food and health conscious and Whole Foods is catering to this demand by becoming the premier outlet for all-natural, organic food products, while creating a unique, cohesive brand. The company is growing a loyal customer base, and is offering the majority of its products at competitive prices. With more than 300 stores located in the US,...
Words: 1854 - Pages: 8
...the trends in the retailing of organic foods and the impact of these trends on Whole Foods Market. A growing appetite for Organic foods have been observed as a recent trend in the markets of United States in specific and the rest of the global market in general. This has been observed due to the change in the thinking process of the people in terms of remaining healthy and staying fit. The retailing of organic foods as traditional suppliers of organic foods faced competition from companies new to this sector (Plunkett, 2007). The organic foods are now not only sold in the natural product stores such as Whole Foods and food cooperatives but also in supermarkets such as big box stores like Wal-Mart, Costco and the like. These foods do not contain artificial flavors and harmful elements. The rise in the health consciousness has resulted in rise in the demand of such foods. These being healthier as compared to the in comparison to the other fast food this is the reason for the increasing demand and boom in this sector of the industry. However in the earlier times, the increase in demand was not aided by equal supply by the suppliers and thus it became necessary to adopt a proper strategy for supplying and fulfilling demand of the market. The organic handlers responsible for purchasing organic foods from the farmers can be held responsible for boosting and supplying to the retailers and made it available at supermarkets, formal retails etc. Organic foods now occupy prominent shelf...
Words: 2390 - Pages: 10
...Melting Point and Boiling Point of Organic Compounds Miranda, Marilyn1, Salen, Vladimir, A.2 1Miranda, Marilyn, School of Chemical Engineering, Chemistry and Biotechnology, Mapua Institute of Technology; 2Salen, Vladimir A., CHM142L/B22, School of Chemical Engineering, Chemistry and Biotechnology, Mapua Institute of Technology [pic] ABSTRACT In this experiment, our attention will be focused on the effect of chemical structures of different organic compounds on two physical properties: their melting point and their boiling point. Melting point of compounds can be affected by intermolecular forces of attraction, geometric isomerism and purity. Boiling point of compounds can also be affected by intermolecular forces of attraction and by branching. The main purpose of this experiment is to (1)determine the effect of intermolecular forces of attraction and geometric isomerism on melting point of compounds, (2)determine the effect of purity on the melting point range of organic compounds and (3)determine the effect of intermolecular forces of attraction and branching on the boiling point of organic compounds. We can obtain wrong data as we encountered different errors while performing this experiment. As we go along to this laboratory report, we will able to know the effects of the different factors in melting point and boiling point of the compound and why the used compound arranged on that decreasing or increasing melting point or boiling point. Keywords: melting point...
Words: 2443 - Pages: 10
...Table of Contents Introduction…………………………………………………………………….…….p. 3 Trends in the Organic Foods and the Impact on Whole Foods…………………........p. 3 Application of Porter’s 5 Forces Model………..…………………………….............p. 4 Most Significant Environmental Threat and Whole Foods Combat ………………...p. 6 SWOT Analysis….…………………………………………..………………........…p. 7 Sustaining Competitive Advantage...…………………………………...….………..p. 8 Summary….………………………………………………………….………..…….p. 8 References.…………………………………………………………..……………....p. 10 Whole Foods Market Introduction John Mackey cofounder and Chief Executive Officer (CEO) founded Whole Foods in 1980 with the purpose of providing organic foods to the grocery shopping public. This started a movement over the next 30 years that has brought organic foods to the common shoppers in many markets around the U.S. that had only been previously serviced by smaller health food stores or by their local grocery chain. The success of Whole Foods moving forward will be how they can succeed and maintain their profitability when unemployment remains high and Americans have less disposable income. This essay will look at several factors of Whole Foods, including latest trends, the competitive environment in the grocery industry, environmental threats, SWOT analysis of the business operations and strengths that must be leveraged to maintain a competitive advantage. Trends in the Organic Foods and the Impact on Whole Foods As the public has become increasingly aware...
Words: 1998 - Pages: 8
...Organic Chemical Reactions – an introduction. Here are two typical reactions involving organic chemicals: [pic] What does a reaction scheme like either of those above tell you? It tells you that the molecules or atoms to the left of the arrow will react together to give the molecule(s) on the right of the arrow when they are mixed together. Simplifying: [pic] The arrow implies the reaction goes to completion – all of chemicals A and B are used up to form new chemicals C and D. Note – it tells you nothing about how quickly they react – some reactions are fast, some are slow. You can say that if you leave it long enough you will reach a point where you have a mixture of C and D, and no A and B will be left. Some reactions do not go to completion – not all of A and B are converted to C and D, no matter how much time you give the mixture to react. These are equilibrium reactions and can be recognised from the two-way arrow: [pic] These reactions are reversible – when C and D have formed they can react together to re-form A and B. The precise amount of A + B and C + D that forms in an equilibrium reaction is governed by the equilibrium constant, Keq, for the reaction. A and B are the chemicals you start off with. You will hear them described in several ways – the reactants (i.e., the things that are reacting together), the reagents (same thing), the starting materials (obvious), the precursors (fancy name for starting materials)...
Words: 1186 - Pages: 5
...Centre for Foundation Studies, UTAR Chapter Scopes FHSC1124 Organic Chemistry Alkanes • IUPAC Nomenclature / naming of aliphatic alkanes and cycloalkanes • Physical properties • Combustion reactions • Free-radical substitution reactions & mechanism • Crude oil and “cracking” Chapter 2 Introduction to Alkanes IUPAC Nomenclature • Simplest member of hydrocarbon family • General formula of alkanes = CnH2n+2 • Alkanes = Paraffins (hydrocarbons with general formula CnH2n+2) • Aliphatic compounds: open chain / acyclic compounds • The names of alkanes end with suffix -ane. • Saturated hydrocarbon: only have C−C & C−H single bonds & contain the maximum possible number of H per C. 3 IUPAC Rules 1. Select the longest continuous C chain as parent chain (use root word for the no. of C) 2. Name each of the branch/substituents as an alkyl / aryl group 3. Number the C chain beginning from the end nearest to the branch ⇒ branch/substituents appear at the lowest no. possible FHSC1124 ORGANIC CHEMISTRY • IUPAC International Union of Pure & Applied Chemistry • The IUPAC nomenclature system is a set of logical rules devised and used by organic chemists to name the organic compounds. Prefix − Parent − Suffix What are the How many What family? substituents? carbons? IUPAC Rules 4. Name each substituent according to its chemical identity & the no. of the C atom to which it is attached ⇒ For identical substituent, use the prefix ...
Words: 1212 - Pages: 5
...these various aspects the model will give us a good vision of the current organizational structure and performance of the company. Lastly we will analyzed all three level of organizational inputs and outputs and determine how each of these categories interact with each other to determine their similarity to was the Whole Foods Market business strategy. 2- Whole Foods Markets Inc. Strategy The Whole Foods market’s business strategy is based on their reputation and differentiation from other firms in the Grocery industry. The company has establishes multiple quality strategies to ensure customers have an experience while shopping in their grocery stores. The company core strategy over the years has been to offer high quality, premium organic food products to their customers and to provide customers with the best products in the...
Words: 2622 - Pages: 11
...responsibility, and ethics. The subject of this paper is to also analyze how the vision, mission, and values will guide the organization’s strategic direction as well as evaluate how the organization addresses customer needs and critique how the business achieves competitive advantage. The Business The business will be a national retailer of organic food and natural health products. The organization is Green Foods, which will depict the environmental friendliness of the products. The organization will sell chemical free, organic food and natural health products from around the world across the United States through its own retail stores as well as through an Internet website. These products will be guaranteed for freshness, quality and will adhere to the standards prescribed for organic food and natural health products. The organization will offer the greatest variety of organic food and natural health products to its customers. Mission and Vision Statements The mission of the organization is to help improve customer’s health and lifestyles by providing the greatest variety of high quality, pure, fresh organic and natural food and health products across the United States. The products that Green Foods sells will be differentiated from other products because they will be provided with a money-back guarantee and the products...
Words: 1233 - Pages: 5
...company distinguish power and authority, roles and responsibilities, and the manner in which information flows through the organization. There are two basic forms of organizational structure or designs mechanistic and organic structures. Mechanistic structure is characterized by extensive departmentalization, high formulization, limited information network and centralization. (Robbins and Judge 2009) The term mechanistic suggests that organizational structures, processes, and roles are like a machine in which each part of the organization does what it is designed to do. An organization that uses a mechanistic structure is likely to have the some of the following attributes, such as clear specified tasks, precise definitions of the rights and obligations of members or clearly defined line and staff positions with formal relationships between the two. Conversely (Burns and Stalker1961) defined the organic organizational form as characterized by a lack of formally defined tasks and an emphasis on horizontal as opposed to vertical coordination, which has become the exemplar structure for firms operating in unsettled environments. The term "organic" suggests that organizations change their structures, roles, and processes to respond and adapt to their environments. Organic structures are appropriate in unstable, turbulent, unpredictable environments and for non-routine tasks and technologies. For organizations coping with such uncertainty, finding appropriate, effective, and timely responses...
Words: 1142 - Pages: 5
...Mull Organic Foods – Outcome 1 For the purpose of this report I have chosen to look at Czech Republic as a possible international market for Mull Organic Foods. 3 Reasons why Mull Organic Foods may want to start selling to international markets Mull Organic Foods may want to start selling to an international market for a variety of reasons such as: 1) Market saturation – the domestic market may not offer any prospects for significant growth anymore but offers significant risk. Businesses that operate in more than one market will feel any region-specific issues with less impact than a business that trades only in one market. 2) Attracts better staff – a business that trades in international markets will often develop a global presence, which is attractive to possible employees, so the business will be able to recruit better qualified and motivated staff who wish to work for a company that can help them develop globally. 3) Or maybe their competitors are entering international markets and by not doing the same they might create a disadvantage for the company in the domestic market influenced by reputation, as customers perceive exported/imported good to be better and in many foreign markets the “Made in Britain” label is considered desirable as British products are associated with quality and luxury. Etc. Examples of 3 sources of information that would be useful in helping Mull Organic Foods enter international markets When considering entering an international...
Words: 1615 - Pages: 7
