Organization of Espn
Organization of EspnIntroduction
Entertainment and Sports Programming Network (ESPN) is the world’s leading multinational, multimedia sports entertainment company (Hearst Corporation ESPN, 2009). In this paper, I am going to analyze and diagnose different areas within ESPN using the Weisborg Six-Box Model (Weisborg, 1974). The Six-Box Model includes purpose, structure, relationships, rewards, helpful mechanisms and leadership. This article presents a practice theory, Six-Box Model, for diagnosing organizations and how the six different category influence each other. According to the Six-Box Model different aspects of the corporation including the basic background of an organization (Weisborg, 1976). ESPN became the first sports network to televise complete sports coverage; 24 hours/7 days a week. This corporation is the leader in multimedia sports including television and radio with over fifty business assets, televising sixty-five sports in sixteen different languages in more than two-hundred countries (ESPN, 2012). Founded by Bill Rasmussen, ESPN launched their first televised and radio programs in America. Based out of Bristol, Connecticut, ESPN operates their network under ABC Inc. and Hearst Corporation. Currently, George Bodenhiemer, Executive Chairman, and John Skipper, Executives and Other Personal Personnel of EPSN, are the leaders at ESPN Inc.
In this case, I want to take in depth perspective of ESPN. In this case study, I collected data through reading written records including speeches, reports, charts, graphs, etc. I did not observe, interview, or survey anyone in the ESPN Corporation. From the collected data, I would define ESPN as a informal organization. The informal organization is the interlocking social structure that governs how people work together in practice. It is the aggregate of , norms, personal and professional connections through which work gets done and relationships are built among people who share a common goals (Murcko, 2012). This diagnosing is...