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Organizational and Product Success

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Submitted By angilmore
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Mang. 4710-001

Organizational and Product Success
The oil company, Shell, that is known to many and in high competition with other oil companies, didn’t start in the market for oil. The company started in 1883 by Marcus Samuel in London. The company started off selling antiques and oriental shells. By 1886, the company was passed down to his son Marcus Samuel Jr. and his brother Sam Samuel. They exported British machinery, textiles, and tools to the newly developing Japan and the Far East. They also imported rice, silk, china, and copperware to the Middle East and Europe. Along with exporting and importing goods, they also traded sugar, flour, and wheat worldwide. While in Japan, their interest for oil sparked. From that day on they found ways to carry oil in bulks to different ports that they formed contracts with. World War I was the spark of success for Shell. They were the main fuel supplier of the British Expeditionary Force and shortly after became the world’s leading oil company, which in result founded Shell Chemicals.
Shell strives to be the leader in the oil industry and their strategy plan states it; “Our strategy seeks to reinforce our position as a leader in the oil and gas industry while helping to meet global energy demand in a responsible way. Safety, environmental and social responsibility are at the heart of our activities.”. Their six themes of success are as follows: * Business Focus: Their business focus is on the energy demand for the oil and gas industry. * Closely related products: Not only is their focus on the oil and gas aspects, but also in chemicals and lubricants for vehicles. * Focused R&D: They are always researching and trying to develop new technologies for the company. They have two groups of business organizations that they strive to improve, Upstream and Downstream. In Upstream, they search for

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