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Organizational Behaviour and Leadership

In: Business and Management

Submitted By virajkadwadkar
Words 4586
Pages 19
Book Review
(Individual Dynamics & Leadership)

Start Something
That Matters

“You can earn money, achieve personal fulfilment, and make a positive impact all at the same time” * Blake Mycoskie

Team Members (Group 9):
Honey Garg Rahul Bhardwaj Abheevrato Roy
Gaurav Jaggani Viraj Kadwadkar Kanad Chatterjee

Contents 1. Introduction and summary of the book……………………...1 2. Statement of Objectives of the Study………………………...1 3. Method of Study……………………………………………….1 4. Chapter wise summary and critical analysis………………...2 5. Theoretical framework………………………………………..5 6. Relating theory to practical aspects…………………………7 7. Learning and conclusion………………………………………9 8. References………………………………………………………9

Introduction and summary of the book
Start Something That Matters is an inspirational auto-biography of Blake Mycoskie, the founder of the shoe company TOMS. The book revolves around the life of Blake, his inspirations, his philosophies on life and the setting up of his various entrepreneurial start-ups, particularly TOMS. In 2006, while on a vacation in Argentina he came across a shoe called the Alpargata and thought it would sell well in the United States. On the same trip, he met an American woman who was running a shoe drive, to deliver shoes to poor Argentine children. He thought of starting a for-profit business to help provide shoes for these children. He came up with a solution that guaranteed a constant flow of shoes, instead of occasional shoe donations by strangers.
Thus was born Toms Shoes, short for "Tomorrow's Shoes." The ideology of the company was to donate a pair of shoes to a poor child for every pair sold. The business started operations from Blake’s apartment with two interns working without stipends. The challenge was to take the company to the streets without any

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