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Organizational Behaviour - Case Study (Bob Wood)

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1) Maslow’s hierarchy of needs is a theory that was created by Abraham Maslow in which he states that the lower level of needs must be satisfied in order to proceed with the higher level of needs. His theory consist of five levels. It starts with physiological need, followed by the safety, social and esteem needs and ends with the self-actualization need. Based on this case study, the Maslow’s hierarchy of needs will be used to analyze Bob Wood.
Using the physiological needs, Bob who is 30 years of age seems to have his basic needs satisfied. He has food, clothes to wear, a place to live and he drives an expensive sport car. Since these needs have been satisfied it no longer is a drive to push Bob to attain them anymore. Eventually once a person has had this level of need satisfied he/she moves to the next level. Despite having all his basic needs satisfied, Bob seems to be frustrated with his current job situation. As mentioned in the case study, Bob was making $80,000 a year plus bonus. Currently he only earns $44,000 as a technology analyst. That is almost half of what he used to earn back in 2001.
Following the physiological needs is the safety needs. Bob’s current situation is very much tied to this level on the Maslow’s hierarchy of needs. As mentioned above, once the physiological needs for an individual is met it activates the needs for security. In Bob’s current situation, he does not feel safe. Instead he feels threatened. Bob currently has debts on his college loan, credit cards and his car. He is also concerned about his job security. This lack of safety has caused an impact on his motivation level.
Next comes the social need. This would mean that an individual wanting to belong to a group, receiving love or simply just communicating with another human being. In Bob’s situation he has his work colleagues, his family and his girlfriend to cater to his

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