A mission statement is a brief statement of the purpose of a organization, it clarifies the principle of an organization's existence and describes the needs of an organization and also answers the basic question of why it exists. Creating a mission statement is a group effort which will include Board Members, present and past officers staff, members, donors, and constituents can provide valuable input during the creative process. When developing a mission statement, one should think of what the organization is trying to accomplish and not necessarily how it will get it done. The mission statement is important as it provides the direction and focus needed for making decisions and implementing those decisions.

Myer’s mission statement is unreasonable since it says producing clothes for all ages at a high price. In the writer’s point of the view, it should make the type of clothes more accessible to sell and get regionalization from the customers. Therefore, the better mission statement is created as follows.

Myer's mission is to offer quality, name brand western wear in an assortment of sizes and styles to accommodate all varying body styles and shapes. To be specific, our objective is to earn 75% market share and become the largest retailer of children’s wear clothes in UK. To achieve name recognition in the local children community, receiving a 50% profit margin within the first year and a net profit of $63,000 by second year and $89,000 by third year, having a customer base of 1,000 by the end of the first operating