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Organizational Commitment

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Submitted By essman2200
Words 13546
Pages 55
2013

Internal Marketing & Internal Customer Satisfaction

Professor: Dr. Ma’moun Akroush Marketing Research Project 19/05/2013 Team Members: Dafi Jaradat Essam Quza Hazem Haddadin Rebecca Odeh Thuraya Talib

Contents

Executive Summary ................................................................................................................. 2 Introduction............................................................................................................................ 3 Problem Definition and Research Questions ............................................................................... 5 Problem Definition ............................................................................................................... 5 Research Questions.............................................................................................................. 5 Research Objectives ............................................................................................................. 5 Literature Review .................................................................................................................... 6 Internal Marketing ............................................................................................................... 6 Employee Satisfaction .......................................................................................................... 9 Employee Retention and Organizational Commitment ............................................................10 Organizational Commitment .............................................................................................10 Employee Retention ........................................................................................................11 Research Methodology

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