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Organizational Environment & Stakeholders

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Submitted By peya
Words 1744
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Assignment No- 01

Organizational Environment & stakeholders

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Submitted To

Ms. Farzana Chowdhury
Lecturer, Department of Business School, IUB.

Submitted By

Group name: OPAQUE

Md. Ahsan Ullah
ID# 1220297

TanzinaYousuf
ID# 1220082

Tashrifa Haider
ID# 1221011

Shejuti Ahmed
ID# 1220337

Farjana Sultana Urmi
ID# 1221283

Date of Submission

14th February, 2013
External Environment:

The forces and institutions outside the organization that potentially can affect the organization’s performance are known as the External Environment.

There are two components of the external environment they are:

1. Specific Environment

2. General Environment

We will analyze and explain how both the components of the environment influences the organization’s management process, marketing strategies as well as the performance of the organization. For our assignment we have chosen Sharif Pharmaceuticals Ltd.

Specific Environment:

The specific environment includes external forces that directly impact the manager’s decisions and actions and that are directly relevant to the achievement of the organization’s goal.

Specific environment includes:

• Customers: Every organization needs to deal with their potential customers carefully as they are the ones who will be using their output. The customers of Sharif Pharmaceuticals include- hospitals/clinics all over the country, physicians and most obviously the patients from all walks of life.

• Suppliers: For Sharif Pharmaceuticals their suppliers need to have high quality raw materials and provide the company with the lowest possible time and deliver them on time. Otherwise, their business would be hampered. Some of the suppliers of Sharif pharma are:

I. Brother’s Trade House Ltd.

II. Classic Marketing of Mark

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