Organizational Planning paper
MGT521
July 25, 2014

Organizational Planning paper

I picked Target Corporation as the company to perform that SWOT analysis. I used to work for them as a assets protection specialist, so I am somewhat familiar with Target. Overall it’s a great company to work for. They really take care of its employees and its shows with the great customer service they provide. Compare Target’s customer service to let’s say wal mart and the difference is quite large. Like every company they have their strengths and weakness. Its logo is one of the most recognizable logos in the United States of America. (Fortune.com, 2014) Even people that don’t shop at target know its logo and brand. Target is huge about its brand. Which is expect more and pay less. Also its brand is how clean and organized its stores are and the level of customer service you receive by its employees. Another huge strength is target’s ability to anticipate customer demands and deliver high quality and innovative products to them. In return Target gains some loyal customers. Another strength is the different types of product it sells. For example, my mom has a navy blue themed kitchen all thanks to target. She has a blue toaster, microwave, and coffee machine.
One of its major goals is to open up more stores in Canada and in the United States. For Target to be successful in Canada, it needs to make sure that people understand the difference between Target and its competitors. They need to make people in Canada appreciate the Target brand. Growing Target in Canada will be huge for Target future. All of its stakeholders will benefit from this. As investors you want target to succeed. This will help raise it stock and make more profit. Also as customers we will all benefit by cheaper prices. The more target sells, the cheaper products will be made available to the public. This