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Oroton International Strategy

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Submitted By mwbell83
Words 3961
Pages 16
OROTON
International Marketing Report
Student: Erin Burgess Student: Kellie Burmeister Student: Mark Bell Lecturer: Suzanna Mahinder Due date: 25th August 2013

OROTON page 2

TABLE OF CONTENTS
INTRODUCTION ................................................................................................. 3 THE OROTON BRAND ....................................................................................... 3 OROTON PRODUCTS........................................................................................ 3 THE CHINESE MARKET .................................................................................... 4 OBJECTIVES ...................................................................................................... 4 TARGET MARKET .............................................................................................. 5 MARKET RESEARCH ......................................................................................... 5 ENTRY STRATEGY ............................................................................................ 6 PRICE STRATEGY ............................................................................................. 7 PRODUCT STRATEGY....................................................................................... 8 PROMOTION STRATEGY .................................................................................. 8 DISTRIBUTION STRATEGY ............................................................................. 10 CONCLUSION .................................................................................................. 11 APPENDIX ........................................................................................................ 13

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INTRODUCTION
This report will outline a marketing plan for the Australian brand Oroton for entry to the Chinese marketplace. A review of the

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