...Research Topic: Physical Environment as a Marketing Tools Affecting the Customers’ Attention Towards Restaurant. Broad Problem Area: Currently many restaurants in Jakarta are featuring the physical environment instead of the taste of the food. Research Objective: To prove how affective is physical environment as a marketing tools to restaurants in Jakarta. Research Questions: * What kind of physical environment are the customers looking for? * Does taste of the food or physical environment become priority for a customer to visit? * Are customers willing to spend money for good physical environment regardless the food taste? Key theory useful for this research topic: * Service marketing * Service environment (ambient factors) * Brand image * Core purposes of service scape Key concepts from literature: * Ambient factors affecting the customers’ psychological - People are part of the service marketing Introduction The restaurant industry is one of the forms of economic enterprise that has a good prospect. According to some competent authorities states that successful efforts in the area of food and beverage service is not only determined by the number of visitors, but is also determined by the capability of increasing the growth of its customers. Many factors...
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...Chapter IV Internal Analysis I. Analysis of the company’s existing strategies Herman Miller is a globally recognized provider of furnishings and related technologies and services, based in Zeeland, Michigan. The company’s corporate mission is simply this: “Inspiring Designs to Help People Do Great Things.” Herman Miller designs and those developed in partnership with world class independent designers solve real problems for people wherever they work, live, learn, and heal. In line with their vision to meet the needs and aspirations of a growing global population, Herman Miller places great importance on design, the environment, community service, and the well-being of their customers and employees. They believe that human life is dependent on both economic vitality and a healthy environment, and that it is possible to grow in the furniture industry without compromising the sustainability of ecosystem on which all life depends. (Herman Miller, 2015) Here are some of the existing strategies used by Herman Miller: Strategy | Description | Results | Suggestions | Limit fixed production costs by sourcing component parts from strategic suppliers | Herman Miller increases the variable nature of their cost structure by outsourcing component parts from partner suppliers while retaining proprietary control over those production processes | Manufacturing operations are largely assembly-based | MAINTAIN | Inventory control through Just In Time (JIT) process | MLHR manufactures...
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...Most miners of the Amazon lead a very polluted way of life. They pollute the environment they live in and they pollute themselves. The, "garimpeiros" as the miners are called in Brazil are independent farmers of the gold that flows beneath the rivers of the Amazon rain-forest. Their daily routine of early mornings, long hard days, and late nights drinking and taking cocaine contribute to their way of life. Their only goal in life is to drill for the gold dust which seems to collect at the bottoms of waterfalls then use the profits for illegal self indulgences like cocaine. To extract this gold dust they must combine mercury with the dust, and because of the mercury’s chemical make-up it is able to extract the gold from the useless rock and debris. The mercury, however, isn’t the cleanest element for the environment. Many garimpeiros carelessly use the mercury then dump it into the rivers polluting the water and the food. Also, the dust from the mercury gets inhaled by the miners, contributing to their polluted way of life. All day dragas, which are boats used for mining the bottom of rivers, are pulled to locations where gold is thought to be found, moving and polluting. Then there is the common drug use among these farmers. To sum the garimpeiros’ way of life, they live a life of drinking and drugs, women and murder. So the polluted way of life is obvious, men poison the waters and the food and then ultimately themselves, with the illegal activities of the mining trade in Brazil...
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...Collapse- book is about a history topic about how societies choose to fail or survive. The main characters are historical people and unknown kings of Mayan cities or Easter Island villages. Jared Diamond tells the story of the Viking explorer Erik the Red, who discovered Greeland and Vinland (Terranova, in Canada). Another character is captain Olafsson, a norse sailor who wrote the last news about Greenland in 1410. Another main character is Christopher Columbus, who arrived at Hispaniola in 1492, but now this island is two countries, the Dominican Republic and the Haiti. Diamond studied the politics of two presidents. the dominican Rafael Trujillo, who protected the enviroment and the dictator François, Papa Doc, Duvalier, who decided on politics of deforestatation of his country, Haiti. The author considered the bad politics of another main character, king George II, who was interested in sending merinosheeps from Spain to Australia, an idea which was succesful from 1820 to 1950 but then the farmers understood their lands lost fertility. Another main character is Tokuwaga Jeayasu, a shogun of Japan in 1600, who prohibited Christianity in 1600 and protected his country againt deforestation. The book takes us to a lot of places around the globe: Mayan cities, Rwanda, Viking colonies of Vinland or Greenland, Haiti and Dominican Republic, Easter Island and Polynesian colonies in Pacific, and the Chaco villages in New Mexico (United States). The time period was from 800 AC, when...
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...global market and financial expertise and offer products and services in corporate banking, Private banking, personal banking and enterprise banking. 1.2 Research title, questions and research objectives. The proposed research title chosen for this project is “Analysis and review of organizational environment at DBS”. This project would outline the following objectives: i) Outline the influence of organizational environment on the company. ii) The role of organizational environment on company’s growth process. iii) Review the impact of change in organizational environment. 1.3 Research Rationale. Firstly, cross cultural management and managing change is becoming increasingly important in today’s world where company’s trying to expand globally are associating people, organization and countries together and this is where management across culture comes into play. The main concern for an organization is its environment as it exerts variety of pressures on organization and managers. This pressure’s would influence the organizations global strategy, organizational design, control and decision making process and organizational culture. A change in organizations environment could jeopardize and increase concerns about the company’s future. DBS is a...
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...Environmental Pollution Strategy xxxxx Sci/256 August 28, 2013 xxxxxxx The rapid growth over the past decade has been economically positive for the city of Phoenix. With the increase in manufacturing, construction and jobs. Air and water pollution as well as loss of open spaces are putting stress on the infrastructure, natural resources, and beginning to affect the environment within the city and surrounding region. To correct these negative environmental impacts I propose the following: pollution control legislation, random emission testing, encouraging carpooling initiatives, and establish green spaces. Expense Budget Of the $18 Million allotted for measures to fix the pollution issue, only $14.9 Million will is needed to correct successfully the environmental issues. Below is the breakdown of solution and cost. |Solution |Expense: | |Pollution control legislation for point sources |$4.3 Million | |Random emission testing |$3.6 Million | |Establish green spaces |$4.2 Million | |Encourage carpooling ...
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...SURVEY - “GREEN MARKETING” 1. Name of the Respondent | | 2. Gender | a. Male | b. Female | 3. Age a. 15-20 b 20-25 25-30 d. 30 and above 4. Education Level: a. Secondary Level b. Undergraduate c. Postgraduate 5. Are you aware of “green products” or Eco-friendly products? a. Yes b. No c. A little 6. How you became aware of “green products” or Eco-friendly products? a. Television b. Magazines c. Class lectures d. Newspapers e. Others________________________________ 7. If green features increase the price of the product, are you willing to pay more? a. Yes b. No c. A little 8. Do you think there is enough information about “green” features when you buy the product? a. Yes b. No 9. What is the main reason that makes you willing to pay more for the “green” products? a. Enhance a quality of life b. Environmental protection responsibility c. potential increase of product value d. getting high level of satisfaction 10. What is the main reason that makes you not willing to pay more for the “green” products? a. Cannot see the benefit of those features b. Product cost is too high, cannot afford them c. Producers only claim, actually it is not d. Government should pay for them e. Producer should pay for them f. Environmental issues are gimmick for commercial only g. I am ready to pay extra...
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...Visit Peak District & Derbyshire Green Questionnaire Sustainable tourism is changing, from being relatively niche and misunderstood into the mainstream of the tourism industry and is increasingly being sought by consumers. We’re interested in learning how green your tourism business is. Complete our Green Survey and return to j.price@visitpeakdistrict.com. |Name | |Address | | | |Email address | |1a |What type of business do you have? (please tick as appropriate) | | |B&B/Guesthouse | | |Hotel/Inn | | ...
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...concern in our world today. The community where I live has a chemical plant not far from it and over the years there have been many struggles to get them to dispose of their wastes properly. This is our world and if we do not take care of it by conserving energy and limiting pollution what will it be like for our children and grand children? Will there even be a world? Will there be diseases worse than cancer? These issues I believe are more of moral issue than anything else and it all comes down to respecting others as well as our homes and environments. To solve these issues I believe that there should be training available in the schools, work places and communities. Factories that have chemicals or cause any other kind of pollution should be punished for not obeying the laws and regulations on dumping wastes. Every employee should be made to take part in training for how to properly expose of waste without polluting our environment. I mean every employee that works for them. By providing training to them all then if they heard or seen something done wrong they could help resolve it. To help with using less energy, I believe some of the products on the market are way too expensive for the average household so they should be made less...
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...expected. As a common plan of action for the entire Group we have adopted "Our Aspirations," which were formulated through a project discussion in which both top management and employees participated, and "Our Commitments," which are made to realize those aspirations. We are also working to increase CSR awareness among each and every employee through the Nikon CSR Charter, which is Nikon Group's basic policy on social responsibility, and the Nikon Code of Conduct, which is our code for daily business activities. Furthermore, we participate in the UN Global Compact, and support its Ten Principles regarding Human rights, Labour, Environment, and Anti-corruption. Diversity: The Nikon Group employs people with a diverse range of backgrounds. By respecting their diversity and human rights and by treating them fairly, our basic policy is to develop an environment in which employees can make the most of their abilities and produce results as a team. We currently focus on efforts in Japan, such as supporting the progress of women in the workplace and assisting people with disabilities. Nikon Corporation pursues a basic policy under which it develops systems and measures to enable employees to work with ease of mind, make the most of their abilities, and produce results as a team. We also strive to manage our employees' working hours in consideration of the proper balance between work and personal life. With regard to fixed-term workers and dispatch workers, we position staff based on...
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...COVENTRY UNIVERSITY AUSTON INSTITUTE Of Management Master of Business Administration IN ENGINEERING MANAGEMENT Quality And Environmental Management Systems (AUM 06 EMD) (Case Study) STUDENT NAME : Rituraj Saikia STUDENT ID : G1102894U LECTURER : Low Chin Yong WORDS : 3489 Table of Contents 1 Scope Of Environmental Management Strategy 3 1.1 The needs and expectations for development of an environment management strategy 3 1.2 The constraints under which the environmental strategy can be developed are identified 4 1.3 A clear and concise statement of environmental objectives 5 2 Determine Environmental Strategy Development Process 6 2.1 Principal stakeholders are identified 6 2.2 Stakeholders are consulted to obtain acceptance of the strategy development process 7 3 Identify Resources To Undertake Environmental Strategy Development 8 3.1 Resource requirements of the model/process adopted are identified in an accurate and comprehensive manner 8 3.2 Accurate detailed financial budgets are prepared within the scope of the strategy development 9 3.3 Human resource requirements for strategy developments: 9 3.4 Facilities and equipment needs for strategy developments are identified to ensure all requirements can be met on time 10 4 Identify Environmental Assets, Problems And Opportunities 10 4.1 Data are identified and collated in a comprehensive manner relevant to the scope and models accepted 10 4.2...
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...Date: January 15, 2013 To: All Employees From: Human Resource Director Re: Easy to Be Green Easy to Be Green is an innovation new company that helps homeowners, business, and municipalities become more environmentally friendly. Beginning six months from now EBG will offer basic, intermediate, and advanced courses in reading, writing, and math. Evaluation and Employees obligation * Managers will evaluate employees and may recommend taking one or more of these courses * Employee’s progress in these courses will be taken into account in employees’ quarterly performance reviews and annual salary reviews. * Employees must be with the company for six months to be eligible and on full time schedule. Courses * Employees can choose to take a course even without the recommendation. * The courses will be offered during work hours, and employees will be paid for the time they spend in class, Tuition Reimbursement and Time off * The homework and studying must be done on employees’ own time. Books will be provided. * The company will enhance its existing tuition reimbursement program. The current maximum reimbursement is $3000 a year; this will increase to $5000 a year, and will cover books as well as tuition and fees. * The current tuition reimbursement policies will remain the same. * The managers approval is required for employees to be able to take off a half day, with pay, on the days their courses meet; ...
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...natural resource problems they face has become increasingly clear. In doing so—and before they finally accept that the responsibility for tackling these problems is theirs, not something to be pushed onto future generations—they typically move through a number of stages. These have included: ignorance awakening denial guilt reduction, displacement behaviour, and tokenism conversion integration In the wake of the publication of Our Common Future, the 1987 report of the World Commission on Environment and Development,' and the UN Conference on Environment and Development (UNCED) held in Rio de Janeiro in June 1992, the concept of sustainable development—involving the integration of environmental thinking into every aspect of social, political, and economic activity—has become central to the environmental debate. This article considers some of the ways in which business is now developing new "win-win-win" strategies in this area to simultaneously benefit the company, its customers, and the environment. I Towards the Sustainable Corporation 91 Sustainable Strategies? Most countries are still some considerable way from genuine conversion to the cause and realities of sustainable development, let alone the effective integration of environmental sustainability as a national priority. But we are beginning to see an early crop of strategies designed to move individual national economies—and even the...
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...Case Memorandum #1- Personal Watercraft, aka Jet Skis What non-market strategy should a company such as Bombardier adopt? How should it be integrated with its market strategy? The non-market environment of jet ski manufacturers is shaped by the safety concerns that result from difficulties controlling these fast marine vehicles under exceptional circumstances, as well the environmental concerns resulting from high potential water pollution and air emissions from its engines. Since the non-market issues listed above are fairly young and have yet to reach the legislative stage, the non-market strategy of a company such as Bombardier should be focused around establishing conditions that affect further development of the issue. By allowing the company to shape the evolution of the issue, rather than react to it, it would be possible to minimize any further potential impact. Such non-market strategy should include a multipronged approach aimed at leveling the industry playing field by establishing clear rules and legislation, as well as efforts to position the company as a leader on technologies that neutralize, or at least minimize, the concerns listed above. The latter component could be used to integrate the non-market and market strategies, opening opportunities for the company to benefit commercially from its non-market positioning. The specific components of such strategy are identified below: 1. Propose industry wide push for legislation outlawing two-stroke engines...
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...human spirit – one person, one cup and one neighborhood at a time. To grow the coffee under the highest standards of quality, using ethical sourcing practices, buying in coffee farms in Latin America, Africa and Asia to select the highest quality arabica beans 3. Goal by 2015: - all of the coffee will be grown using ethical trading and responsible growing practices. * 100% of the cups will be reusable or recyclable, all the materials or at least 25% served in reusable cups * They plan to contribute one million volunteer hours each year to our communities. * Have recycling available in all of the stores where they control waste collection 4. Environmental Stewardship: they have a commitment to the environment, they believe in the importance of caring for our planet and encouraging others to do the same. They are working to significantly reduce our environmental footprint through energy and water conservation, recycling and green construction. Community Involvement: like a neighborhood, Bringing people together, making a difference in people’s lives – it’s all part of being a good neighbor. 5. Recycling in stores: Last year, 70% of the stores recycled and began offering front-of-house recycling in the U.S. to help increase recycling opportunities across the country. Reusable cups: developing recyclable cup solutions and increasing the customers’ use of reusable cups, in 2009 they served 4.4 million more beverages in reusable cups than...
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