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Outline of E Business Plan

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Submitted By anithagopi1
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Pages 7
Introduction

This paper provides a business plan for a new online travel agency – Tripkitchen. The business is currently in the very start up stage. The business founder is performing this research and analysis to evaluate the feasibility of moving ahead with the business. The goal of this paper is to understand what business strategies need to be employed, and what financial and resource commitments will be required to make this business a success.

The objective of this study is to analyze the dynamics of online travel agency (OTA) industry and determine the key success factors to compete effectively in this industry. In addition, the paper will provide a market analysis to understand the target market and segmentation, and provide strategies for market positioning and market entry.

Background

The online travel distribution industry has evolved from the initial development of computerized reservation systems (CRS) by the airlines to manage airline seat reservations, with the first major system Sabre developed by American Airlines with the help of IBM in the early 1960’s, and followed shortly by United Airlines development of the Apollo system (PhoCusWright, 2009)

Services offered by the company

Online travel agencies are companies who provide travel reservations primarily on the internet. These companies acquire blocks of airline and hotel inventory at discounted prices and make them available to consumers on the internet. Tripkichen.com is a new start up online travel company looking to capitalize by offering an online travel reservation services by providing competitive priced travel products in real time booking capability, entire facility of travel services through internet. Addition to airline booking Tripkitchen offers hotel booking holiday packages car rentals, train, and cruises. The company intends to offer an efficient, informative, and

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