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Outline the Nature of the Supermarket Power on the High Street and Beyond.

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Submitted By juliabikar
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TMA 02 Outline the nature of the supermarket power on the high street and beyond.
Introduction
I’m going to explore the way Big Supermarkets have changed the way we do our shopping and how they got to be so big.

I will also look deeper into the zero sum game as there is a very strong argument for this against the large supermarket and why people lower down the chain are not benefiting from these large stores.

Shopping today has become a large part of our lives, we have gone from buying what’s known as “essentials” i.e., food and clothing to becoming something we do for leisure, or forms a part of our lifestyle where we are purchasing more than just “essentials”. We are now living in what’s commonly called a consumer society. When you look around on your local high street you will more than likely see more big chain shops than small independent businesses like butchers, fruit and veg shops and fishmongers. The chains are growing rapidly in High and are branching out to Retail Parks to give today’s consumers more choice.

Supermarket Power and Beyond

Today though big supermarket chains have engulfed our high streets, towns and retail sites where they have grown as a rapid speed. Going from selling your essential groceries and household items to now selling electrical, home ware and clothing, this has led to an increase in us shopping all under the one roof for the majority of the things we need on a weekly/monthly basis. So at what point do we use the smaller shops in our towns or high street, and what has happened to those shop and why are we not buying in our local shops.

In today society people are working longer hours and are engaging in very busy schedules that it has led to a pattern of Convenience shopping which also entails the accessibility of the shop as well as the wider choice. If you had a choice of walking your local shops or driving to a

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