...Outline I. Situation Analysis A. Category/Competitor Definition The brand equity of Apple Inc. is largely comprised of five product lines, two functional solutions, or two types of customer-based services. The industry, in which Apple competes, therefore, depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains, as a result. In a product lines based system Apple competes in five markets, including the PC industry with its Macintosh computers and Xcode software of MAC OS X, the consumer electronics industry with iPod, the electronic mp3 distribution with iTunes, the mobile market with the iPhone, and digitized medium with the AppsStore specifically designed for its products such as iPhone and iPad. This classification instrument aligns Apple with most electronic and digital products manufacturers from both domestic and globally competition. The major competitors for each industry are the direct substitutes, which include: PC | Consumer Electronic | ditial music distributors | Smartphone | Acer | AVG | CD Bbaby | Blackberry | Asus | Blackberry | Catapult | Google | Compaq | Dell | Ditto | HTC | Dell | HTC | DMD | LG | eMachines | IBM | Emubands | Motorola | Gateway | Intel | IODA | NEC | HP | Microsoft | Musicadium | Nokia | Lenovo | Nokia | RouteNote | RIM | Samsung | Samsung | The Gene Pool | Samsung | Sony | Sony | Tuenecore | Sharp | Toshiba | Sony Ericsson | TuneCore Inc |...
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...4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 Contents Page Abstract 3 1. Introduction 4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 2.1.2. Economic 5 2.1.3. Social 5 2.1.4. Technological 5 2.1.5. Environmental 6 2.1.6. Legal 6 2.2. Industries and sectors - Analyse Five Forces framework 6 2.2.1. The bargaining power of suppliers 7 2.2.2. The bargaining power of customers 7 2.2.3. Risk of entry by potential competitors 8 2.2.4. Substitutes 8 2.2.5. Rivalry 9 3. Internal environment of Apple 9 3.1. Brand positioning 9 3.2. Life cycle of Apple Inc. Core Product 10 3.3. Finance 10 3.4. Human Resource Process 11 CEO 11 4. Current Strategy 12 4.1. Business-level strategy 12 4.1.1. Differentiation strategy 12 4.1.2. Strategy to manage rivalry 14 4.2. Global Strategy 15 4.2.1. Apple’s foreign operations 15 4.2.2. Global retail stores 16 4.2.3. Brand loyal and value promotion 16 4.2.4. Acquisition strategy 16 4.2.5. Methods used by Apple in order to enter new markets 17 5. Conclusion 18 6. References 19 7. Bibliography 21 8. Appendix 22 9. Group log 25 9.1. First meeting 25 9.2. Second meeting 25 9.3. Third meeting 25 9.4. Fourth meeting 26 9.5. Fifth meeting 26 9.6. Sixth meeting 26 10. Reflection 28 Nguyen Thi Diu 28 Hany Jawad 28 He Miao 28 Hani Elyas 29 Yousaf Khan 29 Abstract Apple made several hugely successful...
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...Case Analysis 1: Apple Computer NETW583 – Strategic Management of Tech For this brief paper I have been asked to answer the following three questions about the company Apple Inc. : What were some of Apple's biggest successes and failures? How much of Apple's success can be linked directly back to its culture? How do the actions of Apple apply to the TCOs? The best way I can most effetely answer these questions is to start with the second question, How much of Apple's success can be linked directly back to its culture? I think that a Apples success can be significantly linked directly back to its culture. This question is easily supported by what happened when Apple hired John Sculley as their President and CEO in 1983 and pressured Steve Jobs to resign in 1985. During this period of time Sculley brought a corporate culture from Pepsi into Apple which was a significant change from what the company had been used to with Jobs leading the company. During the time that Sculley was at the realm Apple saw significant failures in which I will outline when answering the next question and he changed business models which adversely affected Apple to the extent that some say he almost drove Apple into the ground for good. After Jobs return in 1997 he immediately started driving the businesses culture in a completely different direction in which he focused on the experience his products gave the user and went on to inspire others in the company to be creative and come up with...
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...Environmental Scanning To assure the success of a business over a long period of time the business must be able to conduct regular analysis of their success. They must be able to determine where they are today and have a goal of where they would like to see themselves 5-10 years down the road. In order to conduct a true analysis of the company, one must complete an environmental scan of their organization. Thus scanning for events, trends, issues and expectations that they may be faced with in the future. Furthermore, examining all internal and external environment challenges. Internal environmental challenges may be with employees, shareholders or board of directors or the overall culture of the organization. External environmental challenges may include economic, socio-culture, political, and technological environments, as well as customers, suppliers, competitors, financial institution, government and media. Ford Motor Company One organization that decided to take a step back and really analyze their organization by conducting an environmental scan was Ford Motor Company. The company completed a complete SWOT analysis in 2013 to understand where their business was today and decide how they would best get to where they want to be. Starting as the first American automotive company to manufacture and sell automobiles and automotive parts, ford is currently the second largest US automaker and the fifth largest vehicle seller in Europe and the world ("Strategic Management Insight...
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...on the ethical and social issues, than we describe 3 companies which we have chosen Code of Ethics Apple Starbucks Code ofEthics AtFirstweshouldknowwhatis Code ofEthics: A code of ethics forms a part of formal statement showing the value of the organization on the ethical and social issues,than we discribe 3 companies which we have chosen Starbucks conducts its business operations in a volatile and competitive business-environment. The organization is committed to its core values and principles in order to comply with the laws of ethical conduct (Kazmi, 2002). Starbucks Standards of Business Conduct present a brief outline of the ethical and legal standards followed by the organization on a regular basis.Starbucks regularly undertakes an investigation of various kinds of possible violation of its principles, standards, the Financial Code of Ethics and reports under the Procedures (Corporate Ethics and Accountability, 2008). This ensures that all the departments functioning under the organization are working in a proper manner and conducting business in a fair and transparent manner (Starbucks-Standards of Business Conduct, 2008). Code of Ethics Apple Apple is committed to the highest standards of social and environmental responsibility and ethical conduct. Apple’s suppliers are required to provide safe working conditions, treat...
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...Life After Apple Picking Like a lot of poetry Robert Frost's “After Apple Picking” does not come to a straightforward conclusion at the end of its literary journey, however, much can be said about the change in meaning within the poem from beginning to conclusion. At first glance, “After Apple Picking” seems like a straightforward poem about a person finishing their days work of picking apples. I intend to show that this is not the case at all and that Frost's poem progressively shifts throughout its entirety from a simple poem about apple picking to a literary piece about mortality. This journey will consist of four sections an introduction, a reflection, a realization and finally end with the acceptance of death. As stated above the first six lines showcase a very simple situation about a person completing their apple picking for the day. This simple situation that Frost outlines for the reader is the introduction to the poems overall journey. The introduction, outlines the central focus of the poem, which is apple picking and most importantly provides the reader with a sense of what is to come. There are in fact many hints that provide the reader with more insight into this sense of what is to come. The first line of the poem provides the reader with a picture of a ladder resting against a tree but it is not until the second line when that ladder is paired with the mention of heaven that the image of death is revealed. These images are revealed...
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...Research Background My name is Joshua Mangaraja from Entrepreneur class 2015, before I elaborate more about the iPhone jack, I would like to tell why did I choose iPhone, first of all we all know apple is big, and actually apple is the world largest tech companies recorded in 2016 based on the Forbes Magazine. But recently, on the iPhone 7 apple made one huge changes which is the jack for the headset is missing. That is what I’m going to explain here, I’m going to explain why did apple make this changes and how they make this changes an advantage for them. The "mini" connector with a diameter of 3.5 mm (approx. 1⁄8 inch) is actually derived from the phone connector which was invented for use in telephone switchboards in the 19th century and is still widely used. In its original configuration, the outside diameter of the "sleeve" conductor is 1⁄4 inch (exactly 6.35 mm) and...
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...Apple Computer, Inc.; Maintaining the Music Business While Introducing iPhone and Apple TV Roxanna Farris Professor: Shereen Turner Business Administration Capstone October 29, 2011 Apple Computer, Inc.; Maintaining the Music Business While Introducing iPhone and Apple TV 1. Describe key strategic challenges facing Apple Computer. The key strategic challenges will be focus around the company’s commitment to gain a competitive edge. Apple was not satisfied with the Apple’s Tunes Online Music Store which reached millions; they worked on capitalizing the market by the release of the personal computer. After the release of the personal computer and a change in management the public voiced the concern for a more compatible system (Hitt, 2011). Apple launched a new product and merged with another company with the intention of gaining a competitive edge. However, the results were less than favorable. So, a key strategic challenge was to change the sales strategy, making the Mac the “hub” of digital lifestyle (Hitt, 2011). Another challenge was to increase the profit margin, to outline the graphic location; that will be served, the needs of the customer, and how to satisfy those needs. 2. Describe the dimensions along which company success can be measured. Apple computer faced the challenge of Steven Jobs severing his relationship with his business partner, John Sculley. This separation was based on differences in business strategy and the direction in which...
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...Rehman Muzaffar Marketing project outline Apple Inc. * Financial Crisis * In 1996 Apple went through a huge crisis as share prices dropped. Shareholders and customers started to question Apple and the media portrayed them as a bad company to invest and buy products from. New products caused the company to do worst then ever and so Apple had to look for outside sources for help. * Apples competitor * Microsoft had always been doing well as a company and had been successful with software and products long before Apple. As Apple started to become successful and offer new products to the economy, so did Microsoft. In fact the competition has always been at an equal limit. But we years went by and both companies started to come up with new software and hardware, competition divided. * Products * Apple was known for its Macintosh desktops in the beginning. But as the years went by, laptops were introduced, and then iPhone, iPod, iPad, and itunes became available. There products continue to get more advanced every year as new products satisfy the economy. * Steve Jobs * Since the beginning Steve Jobs co-founder of apple had so much to offer. It was one of the biggest loses to apple when he died in 2011. But his legacy lives on, his ideas of Macintosh and other products had led apple to where it is now. Jobs also co founded Pixar and next. * Apple locations * Apple has become such a big company and their products are so widely used that...
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...Assignment2 Apple Computer, Inc.; Maintaining the Music Business While Introducing iPhone and Apple TV Roxanna Farris Professor: Shereen Turner Business Administration Capstone October 29, 2011 Apple Computer, Inc.; Maintaining the Music Business While Introducing iPhone and Apple TV 1. Describe key strategic challenges facing Apple Computer. The key strategic challenges will be focus around the company’s commitment to gain a competitive edge. Apple was not satisfied with the Apple’s Tunes Online Music Store which reached millions; they worked on capitalizing the market by the release of the personal computer. After the release of the personal computer and a change in management the public voiced the concern for a more compatible system (Hitt, 2011). Apple launched a new product and merged with another company with the intention of gaining a competitive edge. However, the results were less than favorable. So, a key strategic challenge was to change the sales strategy, making the Mac the “hub” of digital lifestyle (Hitt, 2011). Another challenge was to increase the profit margin, to outline the graphic location; that will be served, the needs of the customer, and how to satisfy those needs. 2. Describe the dimensions along which company success can be measured. Apple computer faced the challenge of Steven Jobs severing his relationship with his business partner, John Sculley. This separation was based on differences in business strategy and the direction...
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...values. Apple Incorporated business entity has always shown a consistency in their mission statements to serving their targeted consumers through quality management. Apples business entity vision relates to their core value by bringing forward a higher value product on the market to solving customer's needs in regards to technology by teamwork focusing creative innovation. Apple value position states the following: "Apple Values are the qualities, customer, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what we do and how we do it. Taken together, they identify Apple as a unique company." (Apple Inc., 2012) In order to connect the degree of alignment between the organization's stated values and the organization's actual plans and actions, we have to analyze the following aspects: 1. Has Apple Inc. clearly demonstrated a work ethic in proficiency to delivering core standards - that outlines organization principles to motivating employees for performing well? - Apple has a variety of internal incentives that hones in on correlating their value vision through employees with individual reward and management reinforcement - to empowering employees. - Apple is known for their strong ethnic position for teamwork that is essential to their success within a competitive marketplace of technology. Apple Inc. is enthusiastic about what they do that produces a cohesive highly capable product line. 2. Has Apple Inc. performed...
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...Unit 16 Human Resources Management in Business 1. P3. Outline how an organisation motivates its employees. 2. M2. Compare the use of motivation theories in an organization. 3. D1. Suggest, with justification, ways of improving motivation in an organisation setting. 1. Apple is the 15th largest company in the world and has employed over 100,000 thousand people, so keeping each and every single one of their staff constantly motivated is not easy, so how do they do it? Apple has their own way of how they motivate their staff but still a large proportion of that method comes from Maslow’s theory, low order should be taken as priority. Apple has fulfilled their employee’s physiological needs by paying them an average salary of £37,500 assuring them a healthy lifestyle. Then, if an employee performs well and completes there own individual tasks over a set amount of periods they will receive a free Apple IPhone as a reward. 2. McGregor's XY motivation theory was first published in 1960 but is still used today. However some people do 'question the rigidity' of the theory. According to businessballs.com ‘McGregor's theory remains central to organisational development, and to improving organisational culture.' In comparison, McGregor's motivation theory is very different to Apples approach to motivate employees. Apple has invested a lot in their employees. They want to keep them happy so they work better. They have used Maslow’s theory (low-order need should...
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...Unit 2 – Business Resources P1 – Describe the recruitment documentation used in the selected organization. In this criterion I shall be explaining the recruitment documentation used in a selected organization, the organization I have chosen is: Apple Inc. * Apple is an American corporation that designs and sells consumer, computer software, and personal computers. * The founders, Steve Jobs and Steve Wozniak established Apple computer on April 1st 1976. * As of 2011, Apple is currently the largest technology firm in the world with its stock market value reaching $500 billion in March of 2012. Their revenue for the year 2011 was $127.8 billion in sales. * Apple is well known worldwide and has 364 retail stores in thirteen countries. Job role Apple store manager- As the Apple store manager you would be responsible for overall running of the store, a department or specific area such as the checkout. A manager’s main area of work would involve reaching targets and increasing sales, for example; selling 300 iphones within a month. A store manager will also be involved in dealing with customer service issues such as queries and complaint, plus health and safety and security issues. The Apple store manager would also be involved in staff management, including interviewing and recruiting, supervising department managers and organising training. The recruitment documentations used to apply for a store manager: CV – Your CV is the only thing that the employer has in...
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...case points as outline in the introduction paragraph covering this weekly assignment exerted from the ASU Moodle web site and from some selected books and articles that are listed on the reference page. Also there is a series of case points under examination in the context of this research that are relate to these learning objectives which helps the reader to appreciate how some of today's most respected high-tech companies rose to prominence, then reinvented themselves once or more; to review the evolution of the personal computer industry, to obtain a glimpse of Intel's likely future as well as the future of the semi-conductor industry, and to outline approaches for building "learning organizations and lastly to appreciate the challenge of developing a complex-strategic-integration (CSI) capability through Intel and Apple Inc. case study reviews. Keywords: Innovation challenges in established firms, Intel and Apple Case Studies, Learning organizations Conclusion: Innovation Challenges in Established Firms Introduction In accordance with the Module 8 reading requirements and the textbook coverage’s from Strategic Management in Technology Innovation, Part Five on pages 1108 -1182. This research document will address specific questions that derived from these learning objectives which will conclude the term’s research on the study of technology and innovation by considering the innovation challenges facing established companies through examining the Apple Computer and...
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... Outlined further in this report will outline the demand for these apps, trend analysis, current market status, success stories and lastly the end users. It was in June of 2008 when Apple Inc released its 3G Apple Iphone which featured support for third party applications. Then only a short month later the Apple app store was created. This took consumers by storm and in the first weekend over 10 million apps were downloaded. Since its release the app store has continued to expand with more apps and better quality apps that now range from E-books to a very humorous fart app. Shortly after Apple had seen rapid success with its app store, other leading Telephone providers like blackberry, Nokia and Android soon released a similar app store for their users. The evolution of mobile apps seems to be creating applications in which ease day to day living through our smart phones. For example in the Apple app store, there are apps which allow you to receive newspapers like the New York Times, or the Globe and Mail directly to your mobile device. There are also apps which act as a PDF creator, it allows for the consumer to take pictures of multiple documents, upload them all as one PDF and then have the ability to send it as an email. There are many more apps which will benefit each consumer differently, people are slowly realizing that these apps are becoming a part of day to day life and could not function without them. When the Apple App store first opened, it didn’t have just...
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