...Answers to Seminar activities Week 13 and 14: 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? The Coca-Cola Company segments markets for its products on the basis of demographic information related to customers’ buying and consuming behavior. Common bases of demographic segmentation are age, gender, income, ethnic background, and family life cycle. DIET COKE: Women who want to lose weight. (Gender segmentation.) COKE ZERO: Men, 18 to 34, who don’t want the sugar and calories in regular soda but don’t like the taste of artificial sweetener. They consider Diet Coke a “girl’s drink” and themselves too cool to be seen drinking it. (Gender and age segmentation.) DIET COKE PLUS: Women who want to lose weight and are concerned about health and nutrition. (Gender segmentation.) COCA-COLA BLAK: Older consumers with more sophisticated tastes that are willing to pay a little more. (Age and income segmentation.) FULL THROTTLE BLUE DEMON: Young Hispanic men. (Age, gender, and ethnic segmentation.) 2. Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products like Coke Zero will cannibalize lost market share...
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...Communication: Overcoming Barriers Christopher J Subbiondo Interpersonal Communication 122 Dr Ticey Hosley PhD November 30, 2009 Communication: Overcoming Barriers Communication is a wonderful and beautiful art. Learning to communicate with others is not an easy task, but once you have mastered it, it becomes much like breathing; it is simply second nature. But like most works of art there are many obstacles to overcome to achieve its full potential. One of those obstacles is what I call communication barriers. There are many examples of communication barriers, most of which we do not even know are there. In the following pages, I will be sharing with you the barriers that block effective communication and how to overcome them to communicate effectively. One of the first things people think of when they think of communication barriers is language. This is generally agreed upon that someone who does not speak the language you speak has a harder time understanding. This is a difficult one to overcome. Time Magazine wrote on November, 26 1956, Nikita Khruschev, The Communist leader of the Soviet Union, addressed the United Nations. His words were misinterpreted and translated as “We will bury you!” This was a time when the Cold War was at large and was believed to be a threat of nuclear annihilation, when in reality he was talking about economic superiority. The easiest answer to this is to arm yourself with knowledge of who you are talking to. By immersing yourself...
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...Burger King – Are They The True Leader of the Fast Food Industry? Barriers to success exist for every company regardless of how big or small they are. How a company strategizes for and responds to these barriers will determine the positioning of the company within the industry and its overall existence. To indentify potential barriers, a company must first formulate its key strategies for growth. A company can then examine itself internally and externally to identify barriers that may inhibit the realization of these key goals. For example, a company must be aware of their competition’s strengths and weaknesses as well as their strategic visions. Seemingly, the company and competition have the same target audience so it’s also vital to understand what the demand of the marketplace is and how these expectations will be met. An internal examination of personnel competencies and realistic production expectancies will be critical in determining if the company can meets its expectations. While a multitude of barriers exist that inhibit success, the following four barriers can be more common than not and significantly impact a company’s ability to adopt innovative practices and processes: 1. Lack of Collaboration – When the varying departments of a company act independently without a common goal, progress is halted. While a particular department may perform exceptionally in their given function, if their efforts are not complimenting other areas, then...
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...RESEARCH AND WRITING: Overcoming Barriers to Effective Communication Your name Instructor’s name Course name Date of submission Overcoming Barriers to Effective Communication Introduction Communication is the process of disseminating information or a message from one individual to another through some medium. Communication is achieved when there is an interchange of opinions, thoughts, and information by writing, speech and writing. Communication as a process can be defined as a sign-mediated interface between at least two persons who share a repertoire of semiotic and sign rules. Note that communication is a two-way process, where progressive and exchange of feelings, thoughts or ideas are directed towards a mutually accepted goal (information). At one point during communication, the sender becomes a receiver, whereas the receiver becomes the sender, note that this is achieved through feedback. Nevertheless, communication is a procedure whereby ideas are enclosed in a package and thereafter channeled by the source (sender) via some medium to its destination (receiver). The receiver will then decode the received message and give the sender some form of feedback. There are different forms of communication, which require a sender, the message, and a recipient. However, communication can occur even if the receiver is not aware of the sender’s intent to communicate. Just like other entities in life, communication faces various barriers during its dissemination...
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...Graduate School: Overcoming Barriers to Success Kasey Kiesler HCS/504 September 24, 2012 Professor Brenda Harton Graduate School: Overcoming Barriers to Success The decision to attend graduate school can be one of immense commitment and responsibility. Success requires rigorous planning and well-defined goals, both short-term and long-term. Exceptional communication skills are also necessary to interact effectively with fellow classmates and faculty. Although completion of a Master’s program opens doors to many professional career opportunities, it does not come without challenges. One also must have several strategies in place for dealing with these challenges when they arise. With determination and hard work, overcoming these barriers will lead to success. Personal and Professional Goals Pursuing graduate studies can be a very personal decision. More individuals are looking into higher education degrees to combat the negative effects of a poor economy on their families (McKelvie, 2009). Providing financial stability to one’s family is a readily attainable goal by obtaining a Master’s degree. Achievement of this goal is appreciated when exceeding the basic needs of family members, financial obligations are met within deadlines, and a spouse can stay at home more often and spend additional time with children. Personal goals may center on passion for one’s career. Graduate school is an admirable choice for those...
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...Overcoming the Barriers: twice-exceptional students There are many different aspects to the special education system. One area of interest is the best practice teaching strategies in a direct instruction (DI)/special room as it pertains to students with a disability. In particular, students with disabilities who have the cognitive ability to do grade level work or higher in order to meet the Least Restrictive Environment (LRE) where they can excel academically which some scholars referred to as the “twice exceptional.” The recent studies of twice-exceptional students are limited, but there are several scholarly authors moving forward with continuing research. There are many different works over special education and the different roles played...
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...Researching and Overcoming Cultural Barriers in a Global Market Patrick Moran SSCI210-1102A-07: Sociology American Inter-Continental University May 29, 2011 Abstract This paper is in fact a research project commissioned by the CEO of a major manufacturer of polymers in the United States. The company plans to sell to Asian and European markets as well as open up plants in Asia. The president and CEO of the company has asked that research be conducted as to how to best prepare personnel to the exposure of different cultures and how to conduct business with people of different culture. The CEO, Maverick, is concerned because many companies in the past have failed to successfully expand their businesses into foreign markets because of lack of understanding of foreign cultures. Group 4 researched the subject, and engaged in a group discussion that generated several points of view and ideas. There were many common beliefs, which will be defined, and solutions and policy recommendations will be offered in this paper. Researching and Overcoming Cultural Barriers in a Global Market Many companies are looking to foreign markets to expand their business and enlarge their market-share. Respecting laws and regulations imposed by a foreign government is the least of a company’s worries if it wishes to succeed. Standing in the way of success are cultural barriers that must be overcome, otherwise a company can expect to fail in its endeavors. Many companies have tried to establish...
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...Many of us faced challenges in our formative years and we struggled with them. Some of those barriers might have changed who we are or how we later approached life. Especially for English as a Second Language learners like me, even things that are minor for others always seem like mountain barriers for me. Leaving one’s home country, coming to the United States, and trying to understand and adjust to U.S. culture is already more than enough for a teenager to bear. Despites those barriers I needed to overcome, I was thrilled with happiness when given an opportunity to go to school in the State. I just finished fifth grade and was in the first month of my sixth grade when my family was forced to leave my home country, Myanmar. Even when learning in my first language, I always have to work hard to get good grades. The unfair education system - neglect the poor and care for rich students only has further restricted my learning. Back in my country, rich students always know questions ahead of the test date by paying a lot of money to the teachers. Even torpid students who barely study are top in school because their parents were wealthy while smart and hard working students always end up in the middle half simply because they are poor. After taking tests, students receive nothing but a report card with their grades. Even if we think...
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...Task 4: Overcoming barriers to communication Smokey four key barriers to communication are process barriers, personal barriers, physical barriers, and semantic barriers. As an effective manager, I will have to overcome smokeyse barriers. Smokey first barrier that I would have to overcome is smokey process barrier. 1). Process barriers: Smokey process of communication involves a sender of information and a receiver of information. Communication can be defined as smokey process of transmitting information and common understanding from one person to anosmokeyr. Smokeyre has to be a common understanding in smokey exchange of information. This is called smokey process of communication. Smokey process of communication can break down. Every step of smokey communication process is necessary for effective and good communication . Any step that is blocked in smokey process can be a barrier. Smokey way to overcome smokey process barrier is to make sure that all phases of smokey communication process are being used effectively from smokey sender to smokey encoder, from smokey encoder to smokey decoder, and from smokey decoder to smokey receiver. Smokey language that is being spoken must be able to be understood. That is smokey bottom line in overcoming smokey process barriers to communication. Clarity, purpose, and proper planning are important to overcoming process barriers in communication. Smokey end of this process is for smokey receiver to respond...
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...Overcoming Barriers Task 4: Overcoming barriers to communication The four key barriers to communication are process barriers, personal barriers, physical barriers, and semantic barriers. As an effective manager, I will have to overcome these barriers. The first barrier that I would have to overcome is the process barrier. 1). Process barriers: The process of communication involves a sender of information and a receiver of information. Communication can be defined as the process of transmitting information and common understanding from one person to another. There has to be a common understanding in the exchange of information. This is called the process of communication. The process of communication can break down. Every step of the communication process is necessary for effective and good communication . Any step that is blocked in the process can be a barrier. The way to overcome the process barrier is to make sure that all phases of the communication process are being used effectively from the sender to the encoder, from the encoder to the decoder, and from the decoder to the receiver. The language that is being spoken must be able to be understood. That is the bottom line in overcoming the process barriers to communication. Clarity, purpose, and proper planning are important to overcoming process barriers in communication. The end of this process is for the receiver to respond or react to the sender. This is called feedback. The...
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... Managerial Communication | Essay- Barriers To Communication | Barriers To Communication Communication is the process of transmitting information. The information can be transferred through the exchange of ideas, feelings, intentions, attitude, exceptions, perceptions or commands. The communication is done with the intention to deliver the message to the receiver. The communication involves a thought process. There are many a times at the time of the communicating barriers may occur and this may lead to miscommunication. The miscommunication can originate at the three levels: at the level of the transmitter, of the medium or the receiver. Anything that obstructs the free flow of communication is called a noise. The noise is the major barrier seen at the time of the communication. In the organization also the barriers may do or often occur. The barriers to communication are the difficulties involved in the process of communication which distort the message being properly understand by the reciever. There are various types of barriers which are being faced at the time of the communication: i. Physical Barriers ii. Psychological Barriers iii. Language Barriers iv. Semantic Barriers v. Organizational Structure Barrier vi. Cross-Cultural Barrier vii. Overcoming Barriers PHYSICAL BARRIER * Physical barriers are often occurred due to the nature of the environment. Thus, for example, the natural barrier which exists, if staff are located in...
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...In this essay we will be discussing the four barriers in communication and also which barrier is the easiest to overcome and why it is easy to overcome. The first barrier of communication is the emotional barrier. This barrier can be displayed in either the person who is listening or the person who is talking. This barrier can be caused from when the speaker is inputting a personal spin on the discussion and causing the information to be allowed to have personal input instead of facts. The emotional barrier can also be a way for a person to help keep their self-esteem up. Some of the emotional barriers are depression and psychological problems. Some of the ways to help with addressing problems with the emotional barrier is using peer support systems and also pairing peer support systems and professional help from a psychologist. The second barrier of communication is physical barriers. The physical barrier is caused by environmental factors that make it difficult to communicate. Some of the physical barriers are a rigid chain of command, equipment malfunctions, and obstruction that will slow down or hinder the flow of information. Ways to help keep this barrier from being a nascence is to keep more officers closer together, keep equipment functioning properly, and make sure that all officers have the information that is needed to continue with the case. The third barrier of communication is semantic barrier. This barrier is caused by an inability to agree on meaning in...
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...number of different types of barriers that influence one's ability to have and sustain interpersonal interactions. Understanding those barriers is the first step to overcoming them. Physical Barriers While physical barriers to effective interactions may seem obvious, their implications should not be ignored. Physical barriers to effective interpersonal interactions can include a lack of personal proximity to the person with whom you trying to communicate and technical barriers, such as a lack of communication devices. Additionally, immediate physical barriers, such as a shut door to a boss's office, may be present. The implications of physical barriers can be far-reaching, even going so far as to create emotional barriers which prevent effective interactions. Emotional Barriers Most emotional barriers to effective interpersonal interactions are motivated by fear. Lessons learned from negative childhood socialization experiences can cause excessive fear, mistrust and nervousness when attempting interpersonal communication. An example of a learned emotional barrier is an inability to trust someone with your thoughts, feelings or ideas due to a fear of judgment from other people and the perceived ridicule and ostracization that accompanies that judgment. Physical barriers mentioned above, such as a closed office door, can make interpersonal interactions appear unwelcome, causing both a physical and emotional barrier. Cultural and Language Barriers Communication is required...
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...In this essay we will be discussing the four barriers in communication and also which barrier is the easiest to overcome and why it is easy to overcome. The first barrier of communication is the emotional barrier. This barrier can be displayed in either the person who is listening or the person who is talking. This barrier can be caused from when the speaker is inputting a personal spin on the discussion and causing the information to be allowed to have personal input instead of facts. The emotional barrier can also be a way for a person to help keep their self-esteem up. Some of the emotional barriers are depression and psychological problems. Some of the ways to help with addressing problems with the emotional barrier is using peer support systems and also pairing peer support systems and professional help from a psychologist. The second barrier of communication is physical barriers. The physical barrier is caused by environmental factors that make it difficult to communicate. Some of the physical barriers are a rigid chain of command, equipment malfunctions, and obstruction that will slow down or hinder the flow of information. Ways to help keep this barrier from being a nascence is to keep more officers closer together, keep equipment functioning properly, and make sure that all officers have the information that is needed to continue with the case. The third barrier of communication is semantic barrier. This barrier is caused by an inability to agree on meaning in...
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...Barriers to Great Communication There are seven types of Barriers to Communication. Many people think that communicating is easy. It is after all something we do all our lives. There is some truth in this view. Communicating is straightforward. What makes it complex, difficult, and frustrating are the barriers we put in the way. Physical barriers Physical barriers in the workplace include: marked out territories, empires and fiefdoms into which strangers are not allowed closed office doors, barrier screens, and separate areas for people of different status large working areas or working in one unit that is physically separate from others. Research shows that one of the most important factors in building cohesive teams is proximity. As long as people still have a personal space that they can call their own, nearness to others aids communication because it helps us get to know one another. Perceptual barriers The problem with communicating with others is that we all see the world differently. If we didn’t, we would have no need to communicate: something like extrasensory perception would take its place. The following anecdote is a reminder of how our thoughts, assumptions and perceptions shape our own realities Emotional barriers One of the chief barriers to open and free communications is the emotional barrier. It is comprised mainly of fear, mistrust and suspicion. The roots of our emotional mistrust of others lie in our childhood and infancy when we were taught to be...
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