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Overpopulation

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Commercials are a huge part of today's television programming. Seldom can we sit down and watch a show on T.V. without interruptions of commercials trying to persuade us to buy something or send somebody our money. There are new AT&T “it’s not complicated” commercials. More, Werewolf, Dizzy, Tree House and Grandma. In the beginning at the end of each commercial I thought that it made absolutely no sense until I put everything together. They all make sense but in the most complicated way, you really have to pay attention. In each commercial a guy from AT&T is in a classroom with elementary school kids asking them questions and they respond saying whatever is on their minds.
In the more commercial this is what occurred. AT&T Guy: “Who thinks more is better than less?” All the kids raise their hands AT&T Guy: “Okay, why?”
Girl: “More is better than less because if stuff is not less... if there's more less stuff then you might, you might want to have some more and your parents just don't let you because there's only a little.” AT&T Guy: “Right” Girl: “We want more. We want more. Like, you really like it. You want more.” AT&T Guy: “I follow you.”
Announcer: It's not complicated. More is better, and AT&T has the nation's largest 4G network.”
In the werewolf commercial this is what occurred. AT&T Guy: “So do you guys think being fast is better than being slow?” Kids: “Yes.” Girl: “It’s better to be fast to not be beaten by a werewolf, and then you’ll be turned into one. And you’ll have to stay in, and then you have to get shaved, because you’ll be too hot. And then you’re like rarararara which means I wish I was back to a human.” AT&T Guy: “What?” Announcer: It’s not complicated faster is better, and AT&T is the nation’s fastest 4G LTE network for your iPhone 5.
In the dizzy commercial this is what occurred. AT&T Guy: “What's better, doing 2 things at once or just 1? “ Little kids: “TWOOOOO!!!!!!!!” AT&T Guy: “You're sure?” Little girl: “I ammmm, absolutely positive!” Little boy: “It's 2 times as awesome.” Little boy: “The thing I can do is wwwave my head and wwwave my hand” (at the same time) AT&T Guy: “That's amazing”
AT&T Guy: “I've never seen anything like that.” Little girl: “Look I can do it t—“AT&T Guy: “Hold on I'm watching this. “ Little boy: “I'm kinda dizzy”
Announcer: It’s not complicated. Doing two things at once is better, and only AT&T’s network lets you talk and surf on your IPhone 5.”
In the Tree House commercial this is what occurred. AT&T Guy: "Which is better? Bigger or smaller?" Kids: "BIGGER!" AT&T Guy: "So which would you rather have, a big tree house or a small tree house?" Girl: "If it's big enough, you can have a disco." (kids dance) Girl: "Oh yeah!" (kids laughs) AT&T Guy: "Why would you not want a smaller tree house?" Boy: "Because, they wouldn't be able to fit a flat screen T.V., and then the tv would be about this big -and you'd have to hold the wire, and in the position you'd hold the wire, you wouldn't be able to see the T.V." AT&T Guy: “That's a pain in the buns.” Kids: “Yeah.”
Announcer: It's not complicated, bigger is better, and AT&T has the nations largest 4G network. In the Grandma commercial this is what occurred. AT&T Guy: “What’s better faster or slower?” All Kids: “Faster!” AT&T Guy: “Ok, what's fast?” Little Girl: “Um, my mom's car and a cheetah.” AT&T Guy: “Okay.” Little Boy: “A spaceship.” AT&T Guy: “A spaceship.” AT&T Guy: “And what's slow? Little Boy: “My grandma's slow.” AT&T Guy: “Would you like it better if she was fast?” Little Boy: “I bet she would like it if she was fast.” AT&T Guy: “Hm, maybe give her some turbo boosters.” Little Boy: “Tape a cheetah to her back.” AT&T Guy: “Tape a cheetah to her back?” AT&T Guy: “Seems like you have thought about this before.”
Announcer: it's not complicated. Faster is better. And the IPhone 5 downloads fastest on AT&T 4g. In all five of these commercials they ask the kids what they would rather because if kids know what’s better so should adults and they would pick the better choice being AT&T. The magic is this commercial capturing how kids think and talk about simple truths… “What’s better – bigger or smaller, faster or slower?” And letting the kids explain these in their own voice. AT&T is saying that they’re bigger, better, and faster than all the competing cellphone companies.
Any one of these commercials usually come on in the evening. The time when everyone is home from work laying in their beds watching tv until they fall asleep. These commercial are mainly attached to reality shows, dance shows and singing shows. The shows that have millions of views every week. AT&T is trying to catch the attention of adults because kids obviously can’t pay bills, but the commercials are also funny. Makes you wonder how fast AT&T service really is.
It seems to me that the effectiveness of commercials today is augmented by the humor present in them; therefore, humor is the key element in creating a quality commercial. When commercials make you laugh you tend to remember them, and these I will always remember.

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