...Table of Contents OVERVIEW 3 PART ONE (IN DEPTH) 4 SWOT Analysis 4 Value Proposition 5 Business Models 5 Revenue 6 Operation 6 Market Plan 6 Operation Flows 7 Payment Methods 7 PART TWO (EVALUATION) 9 Website Overview 9 Website Evaluation 13 Table of Figures Figure 1: Front Page………………………………………………... 10 Figure 2: Holiday Deals……………………………………………. 11 Figure 3: Holiday Deals …………………………………………… 11 Figure 4: Products………………………………………………….. 12 Figure 5: Products & Customer Recent History..…………...……... 12 Figure 6: Various Services…………………………………………. 13 OVERVIEW The company was founded in July 1994 by Jeff Bezos. The company began as an offline bookstore. While the largest brick-and-mortar bookstores and mail-order catalogs might offer 200,000 titles, an online bookstore could sell far more. Bezos wanted a name for his company that began with "A" so that it would appear early in alphabetic order. He began looking through the dictionary and settled on "Amazon" because it was a place that was "exotic and different" and it was one of the biggest rivers in the world, as he hoped his company would be. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing that they carry every product from A to Z. Amazon was incorporated in 1994, in the state of Washington. In July, 1995, the company began service and sold its first book on Amazon.com Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms...
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...Amazon E-Commerce Joel Christensen DeVry University Author Note This research is being submitted on February 16, 2014, for Professor Sharon Carnes N505 Essentials of Telecom Abstract The author analyzes Amazon.com and its role in the e-commerce world. He begins with a brief overview of the history of the Amazon.com start up followed by the current information of the company. The second section describes the characteristics of the company as it is today. The third section discusses three strategies that Amazon currently practices. The fourth section contains a look at the weaknesses and growth opportunities that are facing Amazon.com. The fifth section is an analysis of the company’s telecommunications structure and some of the unique offerings that Amazon has as a result of their creative initiative in the telecommunication field. Finally, the author provides some recommendations for the Amazon.com company and the CEO from the perspective of a consumer and someone in the technology field. Table of Contents Introduction 4 History of the Company 4 Characteristics of Amazon 5 Current Strategies 6 Weaknesses and Growth Opportunities 7 Telecommunication Analysis 9 Recommendation 11 Conclusion 12 References 13 Amazon.com is one of the leading e-commerce websites in the United States today. I personally know of several families who use Amazon not only for their music and entertainment, but also to complete the majority of their family grocery shopping...
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...The Strategic Framework Of Amazon Online Amazon.com Overview Amazon.com was one of the first major companies to sell goods over the Internet and has become a worldwide established name. Amazon.com is an American e-commerce company that is based in Washington. It was founded by Jeff Bezos in 1994 and began as an online bookstore but due to its success, Amazon has diversified into other product lines and services such as groceries, electronics and Merchant Program (see Appendix 1 for detailed portfolio). Amazon. com’s stock price has fluctuated in recent years from $105 in 1999 to $5 in 2001 (Lauden and Traver, 2000). Amazon.com has developed separate websites for Canada, UK, Germany, France, China and Japan. Amazon.com vision is to become (Amazon.com, 2007): “Earth’s biggest selection and to be Earth’s most customer centric company.” Definition of Strategy An integrated set of actions aimed at increasing the long-term well-being and strength of the enterprise relative to competitors. strategic thinking: creative, entrepreneurial insight into the ways the enterprise could develop. Strategic planning: systematic, comprehensive analysis to develop a plan of action. Opportunistic decision making: effective reaction to unexpected threats and opportunities. Strategic management: having an effective combination of coherent planning, incisive thinking and astute opportunism. The Evolving Nature of Strategy and Strategic Planning in Organization: World War II: Formal strategic...
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...Amazon Marketing Plan Lauren A. Meier Argosy University Abstract In this paper you will find the marketing strategy of Amazon. As technology has advanced and internet can be accessed essentially anywhere more and more people are turning to online shopping. Amazon.com, a retail online super center has taken advantage of this and has successfully been able to adjust and expand their consumer base. Starting as an online book retailer they have grown to selling sports gear, electronics, and many other various items. This opened several marketing opportunities and target markets for Amazon. With the release of the Kindle and the soon to be introduced set-top box Amazon is looking at a whole new playing field of competitors. Keywords: Amazon, competitors, online shopping, marketing opportunities Amazon Marketing Plan Company Overview: Jeff Bezos, founder and current CEO of Amazon.com has been committing himself to Amazon’s mission for the past 18 years. Amazon was incorporated in July of 1994 with one sole mission… “Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” Almost exactly year later Amazon.com had sold their first online book, "Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought." With their headquarters located in Seattle, Washington and a support system of over 88,400 full and part-time employees; Amazon...
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...! ! ! ALIBABA!VS.!AMAZON! Does!Amazon!need!to!worry!about!the!aspiring! Alibaba?! Fundamentals!of!Corporate!Finance! ZHONG!Ninghua! written!by!BOULANGER!Guillaume,!DAM!Thuy!Mi,!MAIKATH!Joline! October!09,!2015! Fundamentals!of!Corporate!Finance,!ZHONG!Ninghua! ! ! ! Alibaba!vs.!Amazon! Which%company%has%the%better%conditions%to%be%the%leader%of%the%electronic%commerce%market% in%the%world?%To%answer%this%question,%we%need%to%look%at%some%important%facts%about%those% two%companies%first.% This%report%will%compare%the%latest%financial%statement%from%the%annual%reports%of%Alibaba%Group% Holding% Ltd.% with% the% peer% company% Amazon.com.% In% order% to% understand% the% difference% or% similarity%between%these%two%companies,%we%will%introduce%their%main%business%model%and%of% course%the%financial%statements.%Subsequently,%the%report%is%closed%with%our%own%conclusion% and%the%appendix.%% % Introduction*of*Alibaba*and*Amazon* Alibaba%Group%Holding%Ltd.%was%founded%in%China,%Hangzhou%by%the%former%English%teacher% Jack%Ma%in%1999.%In%China's%eLcommerce%market,%Alibaba%with%its%many%network%platforms%is% already% the% dominant% company.% Its% business% model% consists% of% its% largest% platform% Taobao% which%is%a%customerLtoLcustomer%(C2C)%marketplace%cooperating%in%China%(brings%small%and% private%sellers%with%private%buyers%together%on%a%free%platform),%Tmall%L%a%businessLtoLcustomer% (B2C)%marketplace%in%China%for%larger%retailer%(Nike...
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...1. Introduction This paper is a case study of BOL.com Netherlands. BOL.com is founded by the German company Bertelsmann in 1999. Bertelsmann saw an opportunity in selling books and CD’s through the internet. BOL.com was the first-mover in this new and developing market. The case study starts with the emergence of BOL.com, this will give a historical overview of the growth of BOL.com. Next the current situation of BOL.com will be described and the implementation of the organizational structure. This will continue with the growth and expansion in relation with a SWOT analysis and Porter fiveforces to elaborate on the company’s profile and market. In relation to both analysis the strategy of BOL.com will be discussed. The financial analysis gives an overview of the financial events of BOL.com in the last 10 years. The major events and reflection of BOL.com will give an operational insight of BOL.com. Finally the conclusion and recommendation for BOL.com. 2. The Emergence of BOL.com in the Netherlands BOL.com was founded by the German company Bertelsmann in 1999, they launched the online web shop in fourteen countries. The products sold in these shops were books and compact discs. In the Netherlands the company started with 15 employees (Mini tijdlijn). BOL.com was the first-mover in a new market, before this time no internet retailers existed. BOL.com was the abbreviation of ‘Bertelsmann on-line’. Daniel Ropers became the Managing Director since mid-2000 after...
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...easy to use website. Furthermore, Amazon’s brand personality is that they are a fast, friendly, innovative company that can be trusted. All of these traits make Amazon the website where most customers choose to do their shopping. Also, Amazon makes their customers their top priority and successfully appeals to their values, knowledge, and interests. Amazon’s two loyalty programs of Amazon Prime and Amazon Visa Rewards Card provide many benefits to their members and make shopping on their website quick and easy. Overall, Amazon has developed into one of the most important and successful companies in the world today. Background image of page 4 Porter’s Five Forces analysis In order to get a broader picture of the competitive structure of Amazon.com e-business the author use Porter’s five forces model. According to Porter awareness of these five factors allow a company to gain a position which is more profitable and less vulnerable to attack. Threat of New Entrants. Most of the industries in which Amazon operates possess low barriers to entry. Except for modest capital requirements, there are no specific skills or permits required...
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...FULFILMENT OF THE REQUIREMENTS OF A MASTERS IN BUSINESS ADMINISTRATION (MBA) AT THE UNIVERSITY OF CAMBRIDGE ROBIN S. CLELAND SEPTEMBER 2000 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CONTENTS SUBJECT PAGE CHAPTER 1 1.1 1.2 1.3 1.4 Overview Objectives Methodology Structure INTRODUCTION 6 7 9 9 11 CHAPTER 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 THE NATURE OF BRANDS 12 13 13 14 15 16 18 19 20 22 22 23 2.9 Introduction What is a Brand? The Layers of a Brand Product and Service Brands Branding & the Buying Process The Importance of Customer Satisfaction and Loyalty Emotional Loyalty The Concept of Brand Equity 2.8.1 The Value of Brands to Customers 2.8.2 The Value of Brands to Companies Conclusion CHAPTER 3 3.1 3.2 3.3 BUILDING BRANDS 24 25 25 26 27 28 30 31 32 32 3.4 3.5 3.6 3.7 Introduction Overview of the Brand-Building Process The Value Proposition 3.3.1 Added Value 3.3.2 Distinctive Brand Identity Developing the Framework and Communicating the Value Proposition Building Customer Relationships Characteristics of Successful Brands Conclusion 1 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CHAPTER 4 4.1 4.2 4.3 4.4 4.5 4.6 THE INTERNET 33 34 34 35 35 39 40 43 Introduction Overview of the Internet 4.2.1 The Defining Characteristics of the Internet The Growth of the Internet The Internet & e-Commerce The Impact of the Internet on Business Conclusion CHAPTER 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 BUILDING BRANDS ON...
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...逢 甲 大 學 國際貿易學系研究所 碩 士 論 文 The Integrated Business Model for E-Commerce 指 導 教 授：黃焜煌 博士 研 究 生 ：譚雅 中華民國一百年一月 The Integrated Business Model for E-Commerce Abstract In today’s ever developing e-commerce world, the success of any enterprise strongly depends on its chosen business model. Since the peculiarities of each firm’s external and internal environment differ drastically, sometimes it is difficult to find a unified scheme for any organization to implement. Therefore, the purpose of this study is to create a universal business model, the Integrated Business Model for E-Commerce, which could be applied to any business. This Model consists of nine main categories, which in their turn are subdivided into different business models. Through its major characteristics:1) it can be implemented for the analysis of any business; and 2) it can be used for the future investment purposes; the Integrated Business Model will serve companies as an efficient tool in the analysis and evaluation of their business. Keywords: e-commerce, integrated, business model, categories ii FCU e-Theses & Dissertations (2011) The Integrated Business Model for E-Commerce CONTENTS CHAPTER 1 Introduction ..................................................................... 1 CHAPTER 2 Literature Review ............................................................ 3 CHAPTER 3 The Integrated Business Model ...................................... 9 3.1 Creating an Integrated Business Model ...
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...segmentation strategies, order sourcing decisions, overall replenishment and fulfillment process flows, intra-warehouse process flows, and transportation policies. This report analyzes the overall Amazon.com supply chain for United States distribution with a specific emphasis on the Media product segment. Amazon.com US Retail Product Segment Books, CDs, and DVDs and magazine subscriptions comprise the media product line at Amazon.com (Amazon.com 2002 Annual Report). Amazon.com began as an online bookseller and its first product line expansions were music and movies. As a result, the Media segment comprises a large percentage of Amazon.com overall revenues. In 2004, Media accounts for 74% of all revenues. Within the US, the Media segment accounts for 67% of all revenues. In dollar terms, the Media segment in the US generated $2.6 billion in revenue in 2004, compared 115 to $3.8 billion generated across all segments in the US (Amazon.com 2004 10-K Report). The pie chart below shows the breakout of revenue percentages by product and service segment. Fig Amazon.com does not provide margin numbers by product segment, so the Media contribution to profit is unknown. JP Morgan estimates that Amazon.com gets 25% gross margins for books and media and 15% for electronics ("US Equity Research: Amazon.com", 2005). Additionally, data regarding important financial metrics such as inventory turnover, free cash flow, and...
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...permissions, and selecting Obtaining permission to use Elsevier material British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data Control Number: 2005938727 ISBN–13: 978-0-7506-6731-9 ISBN–10: 0-7506-6731-1 For information on all Butterworth-Heinemann publications visit our website at http:/ /books.elsevier.com Printed and bound in The Netherlands 06 07 08 09 10 10 9 8 7 6 5 4 3 2 1 Contents Preface Acknowledgements Chapter 1 Introduction Key issues Defining e-business The development of the new economy Types of e-business and related industries The growth of e-business Use of the internet Key people Scope of the book Structure of the book Case studies References Chapter 2 E-business technology Key issues...
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...competition is intense as Nike is the market leader and Adidas is the market challenger. The topics in this assignment cover critical incidents of both Nike and Adidas that occurred in the past and the comparison between both their strategies as well their future plans. This assignment shows us the influence the strategy has on the success or failure of companies and how companies craft sustainable strategies that help them to retain their position in the market. Table of Contents Page 1.0 Introduction 1 2.0 Literature review 1 3.0 Backgrounds of Nike and Adidas 2 3.1 Company overview of Nike 2 3.2 Company overview of Adidas 2 4.0 Critical Incidents that occurred in the past 3 4.1 Critical incidents that affected Nike 3 4.2 Critical incidents that affected Adidas 5 5.0 Comparison of the strategies of the companies 8 5.1 Strategies of Nike 8 5.2 Strategies of Adidas 9 5.3 Comparison of the strategies of Nike and Adidas 11 6.0 Future plans of Nike and Adidas 13 7.0 Conclusion 14 8.0 List of references 14 9.0 Bibliography 17 List of figures: Page Nike logo 2 Adidas logo 2 Air Jordan...
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...Kresge Company started opening locations that sold items for $1 or less. Ten years later, he opened a store in a shopping center in Kansas City, Missouri (Sears Holdings, History). In 1968, Kmart begin to air television commercials to entice shoppers to the stores. Harry B. Cunningham became president in 1959, and developed a new strategy for the organization. While Cunningham was president, Kmart opened their first discount department store in 1962 in Garden City, Michigan; that same year seventeen more stores were opened. In 1976, Kmart made history by opening 271 stores in one year. In 1977, the company changed its name to Kmart Corporation. In order to fully focus on discount merchandising, Kmart sold the remaining Kresge stores (Sears Holdings, History). In 1990, Kmart took on a new logo and a new plan. As part of the plan, Kmart opened the first Kmart Supercenter in Medina, Ohio in 1991. Kmart was totally redesigned in 1996 and became known as Big Kmart. In 1999, Kmart launched a Internet presence, BlueLight.com; it offered free internet services (Sears Holdings, History). In 2002, the company filed Chapter 11 in the US Bankruptcy Court. Julian Day was promoted to CEO in January of 2003. Under his leadership, the company emerged from the Chapter 11 reorganization process (Sears Holdings, History). Strategic Direction Mission Statement The mission statement is a very important element in the business model of an organization. It is established that it should be...
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...the online auction market business with so many successes. However, as the competition is becoming more and more intense, along with many new effective business strategies coming to the online retailing sector, the companies had committed in some mistakes as well as faced with a number of difficulties. It should and must change in order to keep up with the market speech. This paper is not only to give an overview of eBay’s company but to analyze deeply its current situations, of which providing the 8C’s, 5 forces and other relevant model analysis. In addition, the key reasons for eBay’s changes as well as key factors for its success had been identified. The recommendations for Vietnamese enterprises were also included. High Quality Class No. 2 Business Administration – Group 8 E-commerce assignment group: eBay TABLE OF CONTENT ABSTRACT ------------------------------------------------------------------------------------------------------------ 1 TABLE OF CONTENT ---------------------------------------------------------------------------------------------- 1 I. OVERVIEW OF EBAY---------------------------------------------------------------------------------------- 4 1. 2. Introduction------------------------------------------------------------------------------------------------- 4 Business model of eBay ---------------------------------------------------------------------------------- 5 2.1. 2.2. II. 1. 2. Online auction business model...
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...EXECUTIVE SUMMARY This dissertation set out to explore how the Internet is changing the brand-building environment, in order to identify the new sources of value, the new brand-building tools and strategies, and to outline the key factors that contribute to the development of a successful online brand. With power shifting to customers, the success of an online brand is largely determined by customer choice. The repeated choice of a certain brand by customers and business partners generates the transactions and repeat business that counterbalances the costs of customer acquisition and infrastructure. Repeat transactions provide the basis for a relationship that, when properly cultivated, creates value for both the company and its customers. This relationship is the basis for the customer loyalty that creates a successful online brand. The companies that are successfully building relationships and fostering brand loyalty are those that recognise that their brand's perceived value hinges on the total end-to-end customer experience, from the promises made in the value proposition, to its delivery to the customer. It is about enticing customers, gaining their trust, and making the experience so satisfying that they are confident in their choice and will return again, and will tell others about it. It aims to create “apostles”, instead of “terrorists”. As such, brand-building on the Internet extends beyond the traditional focus of positioning, advertising, promotions, catchy logos and...
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