...PRADEEP ALAGIRI, TARUN BHAMBHANI, ANUNAY BHATT, PRIYANKA BISWAS, SHANMUKH BOKKA subject: TATA NANO: THE WORLD’S FIRST Rs. 1 lakh car date: 2/1/2016 Introduction and Case Background The case presents the path breaking endeavor to manufacture world’s cheapest car priced at approximately $2,200. This car was developed by Tata Motors, a conglomerate under the umbrella of Tata Group, one of India’s oldest and most revered companies. The company was founded in 1886 by Mr. Jamsetji Tata and is now preceded upon by Mr. Ratan Tata. Business Problem Tata Nano enjoys the reputation of conceptualizing the unique idea of producing world’s cheapest car and was even successful in delivering results. However, it has been facing several hurdles throughout the process. Weight and cost limitations dictated the entire manufacturing process. Even after a strong demand prediction and a highly awaited launch, Nano suffered its share of early struggles. Nano had to shift the manufacturing plant from West Bengal owing to the persistent resistance from local farmers. To exacerbate the situation, several Nanos caught fire causing an extremely bad publicity. Although, several modifications were made to improve car security, the car sales were far below the expected average sales. In order to improve sales and help Nano achieve the status of the first affordable car, it is imperative that the company focuses on security features and adopt a better marketing strategy. Important Factors and...
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...idea of speed. All the chrome shows the style of the rider. The sharp edges on the exhaust show that edge that the rider has. TRAVELLING BY MOTORBIKE IS EASIER AND SAFER THAN TRAVELING BY CAR In my opinion, there are both advantages and disadvantages in owning a motorbike compared with owning a car. I will describe the advantages of having a motorbike first. A motorbike is quicker in heavy traffic, you don’t have to wait in line with the cars. It uses less petrol and is more fun and exciting to use than a car, especially in summer. Furthermore, you can easily go anywhere, even off-road. So, I’d say there are several advantages to owning a motorbike. On the other hand, motorbikes are definitely more dangerous than cars; you don’t have any protection in an accident. Secondly, it can be very cold in winter and you don’t have any protection from rain, snow, wind or the sun. You need to wear special clothes, which can be uncomfortable. Another problem is that often car drivers cannot see motorbikes coming behind them and this can be dangerous. However, a car is safer and more comfortable, especially in cold or wet weather. In addition, you are protected in an accident and you can take more people and things with you. On the other hand, it is more difficult to park a car; it uses more petrol than a motorbike. The tax you...
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...direction by giving serious thought to development of battery operated vehicle or hybrid vehicles. Nissan Motor for example has already put a six billion dollars bet in the growing market for such vehicles. To those worried about the over dependence of their countries on exports of oil from foreign countries, development and deployment of electric vehicles will be a huge respite. Implementing stronger efficiency standards and imposing higher taxes on motor fuels are some steps in the direction to reduce over dependency on depleting natural resources, but achieving even greater reductions will require changing the way people power their transportation system or use vehicle/cars/public transportation to travel. To those worried about climate change, greenhouse emission and depleting ozone layer, electric cars, or battery powered vehicles could increasingly be considered a boon. Finally, to countries and states which are increasingly trying to reduce their...
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...Sex Crimes Sex crimes have been existence for many years all over the world. When we look at sex crimes there are different categories in which they can be categorized. Sexual assault is one of the most growing violent crimes in America. What is a Sex Crime? A sex crime is a broad term with actions that rang the viewing of child pornography, images unwittingly leads to violent sexual assault which all are called sex crimes. Some common sex crimes are salutation of a minor, internet child pornography, exposure, Lewd behavior, sexual assault, rape, date rape which is facilitated by a drug, solicitation of prostitution, and prostitution. There can be many side effects of a rape victim are: Depression Post-Traumatic Stress Disorder Abuse of Alcohol Abuse of Drugs Suicide When a rape victim goes through the depression stage the victim suffers from lack of energy and will have difficulty maintaining concentration or the interest in their life. When post-traumatic stress disorder takes play it’s a type of anxiety disorder which occurs after you’ve seen or experienced a traumatic event. The abuse of alcohol which occurs excessively when the use of alcohol. When the abuse of drugs comes into play it is the habitual taking of addictive or illegal drug. Rape victims may become suicide which is the action of killing oneself intentionally. A date rape is when forcible sexual intercourse, acquaintance rape, committing a rape while being on a date, using forceful...
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...CARS THAT DRIVE THEMSELVES, STUDY PROGRESS, SAFETY, AND SOCIAL ISSUES RELATED TO AN AUTOMATED SYSTEM SUCH AS AUTOMATED HIGHWAYS AND SELF DRIVING VEHICLES INTRDUCTION: How much is it going to change the world when computers and software get marriage and software is driving cars? That is scary to many people, but it is going to be incredible revolution. For the past hundred years, innovation within the automotive sector has brought major technological advances, leading to safer, cleaner, and more affordable vehicles. But for the most part, since Henry Ford introduced the moving assembly line, the changes have been incremental, evolutionary. Now, in the early decades of the 21st century, the industry appears to be on the cusp of revolutionary change—with potential to dramatically reshape not just the competitive landscape but also the way we interact with vehicles and, indeed, the future design of our roads and cities. The revolution, when it comes, will be engendered by the advent of autonomous or “self-driving” vehicles. And the timing may be sooner than anyone thinks. Even now that military drones have become a familiar topic, the idea of self-driving cars sounds pretty farfetched. But is it still just science fiction? Something that gets batted around in robotics labs and think tanks? Or are self-driving vehicles on the verge of becoming a viable form of personal mobility? Will the market accept them, want them, and pay for them? The answer is a resounding yes: The...
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...BMW, the Bavarian based luxury car producer is seen as one of the most prestigious, stable and admired companies in the world. BMW takes differentiation strategy to ensure BMW Group's lead over competitors and to actively shape the company's future by creating BMW vehicles that are perceived by customers to be unique. The mission statement of BMW Group is clearly defined: “the BMW Group is the world’s leading provider of premium products and premium services for individual mobility”. Another important point in the mission statement was that “BMW Group will invest substantially in future technologies, new vehicle concepts and pioneering drive systems”. This means that in addition to providing quality services to its customers, the BMW Group will engage in new and profitable areas to enhance the business. Vehicles made by BMW are able to command premium prices the prices of BMW Group are based on a differentiated strategy. This means that they charge extra for premium quality. This difference in prices is due to each cars different engine size, gear levels, fuel consumption, sports version. Premium-tization trend of BMW causes polarization of markets. This trend triggers the consumers to demand and pay much higher prices for the perceived quality because customers perceive that the luxury, sportiness, and prestige of owing these vehicles are something worth paying for. The ability to increase revenues by charging premium prices allows BMW group to outperform its competitors and...
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...here we are to analyze the marketing strategies followed by this beautiful car selling company but before that lets hunt what is its past.. Ready people??? A German automobile, motorcycle and engine manufacturing company, BMW!! It was founded in 1916 by Franz Joseph Popp in Germany restructuring a Rapp Motorenwerke aircraft manufacturing firm. Owing to the terms of Versailles Armistice Treaty after the end of World War I in 1918, BMW has had to stop producing the aircraft engine and so it sliced its world of manufacturing into the motorcycles and automobiles. The first car which BMW successfully produced and the car which launched BMW on the road to automobile production was the Dixie, it was based on the Austin 7 and licensed from the Austin Motor Company in Birmingham, England. Since then there was no stopping for the productions and giving a feast to the eyes of the world for their newer and newest beautiful productions as well. How was this company so successful?? This is the most common question one would have when he/she get to listen about the company because the doubts are genuine that how could such a company producing such a costly automobiles into the market and throwing on the world to buy and even there were great sales for the company as well. Yes, the answer is very simple. People would love to be in the car. People love to travel in the car!! Love towards this car not being the whole reason but their marketing stunts did make...
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...When making a decision to purchase a new house, one of the economic principles which one must consider will be that people face tradeoffs. If one decides to purchase a new house, he or she will need to give up alternatives such as a holiday, new car or new computer which the same amount of money can purchase. In this case, the decision maker will need to weigh the priorities. For example, purchasing a new house may make travelling to school and local services more convenient, however it will require one to give up the purchase of a new car which makes travelling to work more inconvenient. Depending on what the decision maker feels is more important, he or she will decide for or against the decision to purchase the house. One of the principles of economics states that trade can make everyone better off. When trade flourishes, it results in a greater purchasing power. In such a case, marginal costs appear small owing to a better purchasing power among people. In this situation, marginal benefits exceed marginal costs and it would be a good idea to purchase the new house Another economic principle which one should consider will be to think at the margin. This will involve weighing marginal benefits and costs of the decision. In this case, marginal benefits of purchasing the house will be its close proximity which will be close to schools and local services. This will be a more convenient location to raise the child. In addition purchasing a new house will provide cleaner, larger...
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...GST Including gst = 111x item costing. | Without GST= 111x item Calculate the amount on which capital gains tax must be paid for a house that is sold for $345,000 after having been bought as an investment property 5 years ago for $298,000 345,000-298,000=47000 0.5=47000 equals $23500 tax to be paid Simple Interest Calculate the interest earned on $1500 invested at 9% p.a for 6 years. PrT100 P=Principal r=Rate T=Time 1500x9x6100=$810 Find the total amount returned when $850 is invested for 30 months at 12.5% p.a P=$850 r=12.5 T= 3012 =2.5 850x12.5x2.5100 =$1115.63 A loan of $5000 was taken out on 23 March and repaid on 17 September. Find the interest payable if the rate is 11.6% p.a P=$5000 r=11.6 23 T=23 March to 17 September Days in March= (31-23(=8+1 for 23rd of March Month | March | April | May | June | July | August | September | Days | 9 | 30 | 31 | 30 | 31 | 31 | 17 | 179 days= 179365 years… 5000x11.6x179100x365=$284.438 P= 100xIrxT r= 100xIPxT T= 100xIPxr The amount of $3500 was invested for 42 months, returning $4394.25. What was the rate of interest earned? P=$3500 T=4212 I=$4394.25-$3500=$894.25 100xIPxT r= 100x894.253500x3.5 r= 7.3% Balance Sheet Date | Transaction | Debit($)(Withdrawal) | Credit ($)(Deposit) | Balance ($) | A $1300 freezer is purchased under a hire purchase agreement requiring a deposit of $450 and equal monthly instalments of $47.81 for two years. Find the flat rate of interest. Price=$1300, deposit $350. Amount...
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...Model 3 prospects in China Tesla Motors unveiled its most affordable car so far, the Model 3 at the end of last month. The company is offering a reservation for a down payment of roughly $ 1000. As a result of such easy deal for such a charming thing, the company has received almost 400,000 pre-orders for its new Model 3 sedan. The excitement was already evident with hundreds of Tesla fans across the US and other main markets seen lined up outside dealerships before the car was even officially unveiled, and Tesla received more than twice the Model 3 pre-orders it expected. Model 3 starts with $ 35,000 for its basic model which has at least 215 miles of range. However, there is close to a year before the production version comes out. It...
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...Public Service Announcements (PSAs) are advertisements intended to raise awareness of a topic and to change public attitudes (rather than sell a product), often advocating better health practices or safety (Jess Dudley, 2013). The purpose of this study is to introduce two advertisements, one is smoking and another one is dunk drive. The paper is structured as follows: the first section will present the background which shows the perniciousness of smoking and dunk drive. The second part will show the content of the smoking advertisement, and the third part will introduce the target audiences and influence to people by AIDA. After that, the dunk drive advertisement will be presented. The first part of this advertisement will present the content. And then, this essay will introduce the adverting media of this advertisement and advantages. Finally, this essay will introduce the marketing ethics and segmentation. There are many reasons cause health hazards in recent years, such as smoking and drunk driving. Smoking is the main element of preventable deaths. Accounting to the research shows that about 80,000 people death in England in 2011 and nearly 9,500 children illness because of secondhand smoke (Jane Ellison, 2013). Additionally, excessive drinking is another threat, especially dunk driving. In 2012, there are 290 people dead cause by drinking, which occupied with 17 percent in all the road traffic accidents (Ray Massey, 2013). Thus, those two social advertisements were made...
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...rP os t op yo IMB 507 TAXIFORSURE: TECHNICAL INNOVATION IN THE RADIO CAB INDUSTRY Do No tC ANSHUMAN TRIPATHY, PIYUSH TARIYAL AND VYOM CHARAYA Professor Anshuman Tripathy and PGP students Piyush Tariyal and Vyom Charaya prepared this case for class discussion. This case is not intended to serve as an endorsement, source of primary data, or to show effective or inefficient handling of decision or business processes. Copyright © 2015 by the Indian Institute of Management Bangalore. No part of the publication may be reproduced or transmitted in any form or by any means – electronic, mechanical, photocopying, recording, or otherwise (including internet) – without the permission of Indian Institute of Management Bangalore. This document is authorized for educator review use only by Ranjan Das, HE OTHER until July 2015. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860 rP os t TaxiForSure: Technical Innovation in the Radio Cab Industry Our biggest strength is our unique algorithm which combines all taxi operators within one platform. We believe it helps us in being a more efficient player and provide better service than the other radio cab operators in the industry. —Aprameya Radhakrishna, Co-founder TaxiForSure tC op yo The day had begun on a good note for the founding team members of TaxiForSure as they sat analyzing the latest figures emerging out of Delhi, the city in which they had expanded most recently. Growth had been...
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... Report…statistics of landrover in china Whether to ma nufacture or not… The market for premium cars in China, estimated to be 400,000 units, accounts for only 7 per cent of the total passenger vehicle market in the nation much lower than 15 to 20 per cent in developed economies. The segment however is experiencing massive growth. It is expected to grow by 100 per cent by 2015 and further reach 1.4 million units by 2020[1]. The main factors driving the growth are the increase in income of the Chinese consumers as well as shift in socio-cultural factors. In 2009, there were 477,000 millionaires in China as opposed to 2.9 million in the United States. However, 206 of every 1000 Chinese millionaires bought a super-luxury car while only 78 per 1000 did in US[2]. As the figure represents, there is a greater propensity to spend money on premium cars in China. A premium car represents a milestone in a (mostly young and typically from real estate, finance and mining and export businesses) Chinese’s life and uplifts his social standing. The market is expected to further grow disproportionately with the rise of Chinese elite. For reference, it is expected that 3.5 million people in China will have the financial means to buy a premium car by 2015 up from 1.8 million today. Furthermore, the global exposure and education has also contributed to a greater awareness of premium cars and differentiation from mass segment. There is thus a tremendous scope for Jaguar Land Rover to further...
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...How Political Factors Affect Business Activities in Asian Countries . Contents . 1. Introduction………………………………………………………………………..……..3 2. Political Factors That Affect Business………………………………………...4 1) The Case of Toyota Motor Corporation………………….….……..5 2) The Case of Taiwan………………………………..…………….…….…….8 3. Conclusion…………………………………………………………..…………………..…9 4. References……………………………………………………………………………..….10 Introduction For every business, internal factors, such as the company’s culture, vision, and its own products are extremely important for their success. However, the external factors are also so important that every business should pay special attention to them. A model has been invented to describe those external factors that influence business activities. This model is called the “PESTLE Analysis”, which is formally known as “PEST”, and was first invented by Francis Joseph Aguilar, in his book “Scanning the Business Environment”. PESTLE Analysis is a model to analyze external factors that may have impact on business activities. P stands for Political, E,S,T,L,E, stand for Economic, Social, Technological, Legal and Ecological.(Francis, 1967) In this model, the first factor, the political factor, can impact most aspects of our society, whether for individuals or organizations, in developing countries or developed countries. The reality is that any strict policies, tense political situations, or even a little transformation may cause the business to suffer...
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...goods have been purchased from a shop or other business. The Section 14(a) SOGA 1957 provides that an implied condition on a term that the seller has the right to sell the goods. In the case of agreement to sell, a person will have a right to sell the goods at the time when the property is to pass. This term is a condition amount to a guarantee in all sales. For example, Alvin must have the goods title to the goods as a seller to Jack. If the contract of sales between Jack and Alvin review that Alvin not the right to sell the goods, then Alvin has breach the contract. In the case of Rowland v Divall in 1923, Rowland bought a car from Divall. After 4 months, Rowland discover that the car has no title and then had to hand over it to the true owner. The issue was whether Rowland could recover the full amount he had paid from Divall even though he had used the car for 4 months. The...
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