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P&G Decision Cockpits

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Piloting Proctor & Gamble From Decision Cockpits

Proctor and Gamble's (P&G) innovation and willingness to invest in new technology allowed the company to streamline how it views, interprets, and gathers information. Implementing the use of technology such as Business Sufficiency, Business Spheres, and Decision Cockpits allows employees at all levels to view and make real-time decisions in the company. Executives use the Business Sufficiency software to make 6-12 month predictions about P&G's performance statistics. The goal of this software is to make leaders within the company aware of what is going on and help them to determine what actions are required to solve any issues. The software provides real-time data on issues and allows leaders to focus on these issues rather than on gathering data. P&G has seven business sufficiency models that provide information on a specific problem set. These sets identify specific variables about the problem and are key to determining how to correct the problem. Business Sufficiency is extremely effective. The most important item required in making a decision is data. If managers spend too much time searching for data they may miss the opportunity to correct an issue. Business Sufficiency ensure that executives have access to data immediately and that everyone is using the same data. Business Spheres (figure 1) are specially designed meeting rooms that have visual information displays in a spherical shape around the room. P&G has 50 areas that are equipped with Business Spheres. These rooms provide executives with real-time visual data when meeting to analyze information and make business decisions. Business Spheres are effective at providing data to executives during business meetings. The data is real-time and visual to everyone in the room without the need to scroll through slides or print large meeting

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