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P&G Organization Theory and Design

In:

Submitted By ABMood19
Words 7438
Pages 30
Institute of Business and Information Technology
PU, Lahore

Project Report
“Procter and Gamble”

Organization Theory and Design
F10BB (Morning)

Submitted To:
Ma’am Heena Saleem
Submission Date
11th June, 2014

Group Members:
Abeeha Mahmood F10BB038
Taliha Ghazi F10BB037
Saba Javed F10BB008
Komal Asim F10BB036
Fatima Mushtaq F10BB004
Zunaira Mumtaz F10BB018

Table of Contents Brief History and Background of the Organization: 3 Structure of the Organization: 6 Structural Dimensions of the Organization: 7 Goals, Strategies and Effectiveness: 10 P&G Goals and Objectives: 10 P&G Company Strategies: 13 Organizational Strategies: 14 The External Environment Analysis: 16 Technology: 17 Life Cycle Assessments: 20 Innovation and Change: 21 Conflict, Power and Politics: 25

Procter and Gamble
Brief History and Background of the Organization:
Procter & Gamble is the largest consumer goods company in the world and sells products under more than 80 brand names. The Procter and Gamble Company is today more familiarly known as P&G, and it has grown from its humble roots as a Cincinnati soap maker to one of the 20 largest multinational corporations in the world (based on sales).
P&G took a long time to become the wonder brand they are today. The path to success took a lot of creativity and innovation.
P&G invented branding in the 19th century; since then it has acquired products and companies like wildfire, from Cover Girl to Pepto Bismol.
Here's how the little soap and candle shop transformed itself into a global giant.
1837: Two Ohio brother-in-laws start soap and candle company:
P&G was founded in 1837 by William Procter and James Gamble, working-class immigrants from England and Ireland, respectively. William Procter was a candle-maker and businessman by

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