Introduction
Without a doubt am Sumeia Mubarak from harrow college writing a report about promotional campaigns and the role of promotional campaigns .As to make my work more understandable I will use Primark and Marks and Spencer’s and a promotional campaign companies.
Primark and Marks and Spencer’s
Primark and Marks and spencer both sell clothes in there stores but Marks and Spencer’s sell food as well .They are both very successful companies in the United Kingdom. However, their aims and objectives vary although they are both profit making business Primark sets its price more reasonable to its local customers than Marks and Spencer’s. Study has even shown that more elderly people shop at Marks and Spencer’s than they will at Primark. Primark aims are to make people or should I say the public understand that, just because their products are cheap doesn’t mean that their quality is bad, to treat everyone equally and to be helpful towards customers and staff. While Marks and Spencer’s overall aim is to make money for its shareholders, and improve profit margins wherever possible.
The 4 ps
To further make their aim and objective a success which mainly is the profit making aim .Marks and Spencer and Primark have to run promotional campaigns. These campaigns are very important to a business because it helps the run because generate profit and customers. The companies both run these campaigns by the 4ps rule which is product, price, place and promotion .The product is the product that both companies will use for their campaign. For a very look time both Primark and Marks and Spencer’s have been advertising their dresses .So I will use their dresses as a product example. Producing the right product has its problems like what does the customer want from the product? What needs does it satisfy? What features does it have to meet these needs? Are there any features