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P1 Business and the Enviroment

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Iceland LTD
Introduction-
Iceland is a well-established frozen food retailer which is secondary and tertiary. Iceland is a national company which has many stores in the UK (over 800). Iceland has a 1.8% share of the UK food market. The company was founded in 1970.
Purpose-
Iceland is a fast growing food retailer that offers fridge and freezer food at relatively cheap prices. Their purpose is to offer these products to customers who come in and they offer these fridge and freezer products as nearly all people need these types of products.
Ownership-
Malcolm Walker is the founder and CEO of Iceland and he and his team brought and acquired 77% of shares to buy back Iceland in 2012.
Organisational structure-

The organisational structure helps the company achieve the goals and objectives and is done by organisational meeting setting departments different aims and objectives.
Partnerships-
Some of Iceland’s food are supplied to ShopRite, which have 11 stores.
Aims and objectives of Iceland-
The aims and objectives of Iceland are, to improve popularity over the next 5 years, to improve on minimising waste and to get more involved in helping communities.
Social and political factors-
Over the last couple of years, it emerged that Iceland; along with other supermarkets, were selling horse meet in some of their meat products. Another factor is tax and in the last seven years, Iceland has paid over £500 million in tax which Malcom Walker says is a good return but Walker said that the government still try and ‘snuff the fun’ out of business by taxing as a benefit. Another social factor was the customers and who might be more likely to buy the frozen food products. With this in mind, they advertised the products at Iceland to be good value to mums with children and they used the slogan ‘that’s why mums go to Iceland’.

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