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P3: Explain the benefits to customers of a business using internet marketing.
M2: Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.
In this task I will be discussing how internet marketing is a benefit for customers of a selected business and I will also analyse the challenges and opportunities that a business may have to face when using internet marketing.
One benefit of using internet marketing for customers is that they will stay updated with anything that happens within the business. If a customer has signed up to be alerted when any sales start or they are eligible for a reward, then they would instantly receive an email from the business informing them about it. Also if that specific customer doesn’t have an email they could also receive it on their mobile. For example, you would receive messages briefing you about any sales that are due to start. By being provided this service this allows customers to be aware of anything and allows them to be first to know about the deals available.
Another benefit for customers is that customers can compare different prices online. This means that the customer can view different prices from different stores and see what business is selling what they need for a suitable price. For example, if a customer is looking to purchase the new IPhone 6s on a pay as you go deal then he could check different stores such as EE, Vodafone and Three. By having this available it allows him to check prices from other businesses before making the final decisions. Also on the internet are price comparison websites such as Uswitch or MoneySupermarket which is available for customers that want to have further information and find the right product for a reasonable price.
Another benefit of using internet marketing is that a customer can go on their device and shop any time of day.

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