Table of Contents
About promotion
P1 – THE PROMOTINAL MIX USED BY LESOCO THE PROMOTINAL MIX USED BY THORPE PARK
P2 - THE ROLE OF PROMOTION WITHIN THE MARKETING MIX FOR LESOCO
M1 – HOW THE PROMOTIONAL ASPECTS IS INTERGRATED & USED WITH THE WHOLE MARKETING MIX AT THORPE PARK
D1 –EVALUATION OF THE USE OF AN APPROPRIATE PROMOTIONAL MIX IN RELATION TO MARKETING OBJECTIVES
PROMOTION
Promotion is all about communication and trying to let your target market know that you exist and that you want them to use your products or services, it is also a competitive strategy because you want your target market to come to you so you have to persuade them that your product or services is better than your competitors.
The promotional mix is all about a business trying to attract interest, create awareness, create an image and constantly remind your target market that your products and services exist.
The promotion mix consists of 6 elements;
Advertising
This is where business’ pay to have their brand promoted, this can be done through TV advertisements, Billboards, Newspapers, Radio and many more methods. Its aim is to inform people that the brand and its products or services exist. There are three types of advertising, ‘Informative’, ‘persuasive ‘and ‘corporate’. Informative advertising is simply to inform the customers about the product or service through TV adverts or radio. Persuasive advertising is aimed at our emotions to persuade the viewers or listeners to buy the product, for example this is commonly used in adverts which aim to get people to stop smoking, they usually show very graphic horrible
