...unit 3 p1 Tumblr Tumblr is a popular social media site that offers users the chance to create and run their own blog. It was globally branded by a trademark “T” for Tumblr. It competes with the likes of twitter, Facebook and Instagram on the global market. Since it formed on 2007; it hosts over 225.1 million blogs. In order to achieve this Tumblr has used marketing techniques such as branding and market relationship. Tumblr aims to provide a service that allows users to post multimedia and other content to a short-form blog. Tumblr was created on the ideals of free speech and independent journalism to try and get away from the mainstream media. It also aims to provide a support network for people dealing with mental health issues and is also used as a generic blogging site. The marketing aims and objectives of Tumblr are to become a market leader within the next 10 years. A key step towards this was on 20th may 2013. The business was sold to Yahoo a large search engine for $1.1billion.They have expanded their target audience by producing mobile apps for smartphones on all platforms. This increased their user percentage by as much as 70,000 users within the first weeks. the marketing concept puts the customer at the centre of all decisions before the product of service is developed. this can make Tumblr more efficient by focusing investment on products that customers will need and use rather than investing in products that customers may not buy. Branding: Creating a unique...
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...The role of marketing in organisations Introduction In this assignment I have been asked to research the marketing techniques used by two different companies, within different sectors such as private sector and the other has to from either the public or voluntary sector and outline the techniques used within both business’s. The companies I will be choosing will be Virgin from the private sector and the NHS from the public sector. Growth strategies The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Virgin have used growth strategies such as ansoffs matrix as they have concentrated hugely on market penetration because they are very competitive with prices, sales promotions and advertise to existing customers to keep them on board with their company rather then losing them to the competition. Especially as Virgin is one of the two dominating airlines this is a great bonus for them as this can be seen as aggressive promotion. NHS have very little competition only from the private sector which you have to pay for because they are a national company and run by the government advertisement Is not needed for it. They can increase patients/clients by opening smaller health centres in areas for the local community. They also can give incentives to people so they use the NHS more often. Virgin have used market development as well because they try to sell existing products/services into new markets, such...
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...P1 - Outline the web architecture and components which enable internet and web functionality M1 - Explain the user side and server side factors that influence the performance of a website D1 - Explain the role of the TCP/IP protocol and how it links to application layer protocols Within this assignment I will try and explain the web architecture and the components that enable internet and the functionality of the web. If we look on what internet is, we can say it is a network connecting computers (personal computer or server computers) from all over the globe. Each one of this computer is holding information that is shared in-between computers, so that what we need to look at in this assignment, where is the information hold and how and what enables the sharing of information. We should first look at the hardware we need to be able to be part of this global network. In image abovewe have a personal computer network that we all have in our home. So we have...
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...Name: Arsalan Anwar Business level 3 Unit 1: P1 Introduction: In this assignment I will be selecting two contrasting business which are going to be Tesco and Oxfam. I will be writing a written report describing their purposes and ownership, to do this I’ll talk about what goods and services they offer and to whom they offer these to. Finally I’ll talk about where they operate and which industrial sector of the economy they operate in. Introduction of Tesco Tesco is a massive company with high revenues, it is also a public limited company (PLC) that means it has limited liability, the meaning of limited liability is that the investor cannot lose more than the amount he has invested within the company intern this means that the investor is not personally responsible for the debts of the company so linking this to Tesco it will mean that if Tesco goes into debt the investors are not responsible to pay it off. The main aim of Tesco is to make profit and the reason it will make profit is because it is a well know and established company which has been trading for many years. It has over 2000 stores around the world and it is employing nearly up to 300,000 people which proves that it is a global organisation. Sector of the economy Tesco operate Tesco operates in the tertiary sector which is also know as the service sector and is one of the three main economy sectors, the tertiary...
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...Unit 19 Developing Teams in Business Assignment 1: P1 & P3 Different types of teams What is a Team? A team is individuals whom are moulded into a group who work together to achieve an objective or task. Team Recruitment Recruiting the right team members is the key to the success of your team. When the leaders of any group recruit new members, there are a number of skills, qualities needed as well as a process that each member has to go through in order for them to be an successful addition to the team. This process is called job analysis from where a person specification is drawn up and following all the qualifications and qualities that a new team member would be expected to have. The process of recruitment for a successful new team member’s selection. Recruitment> selection> -training •coaching •mentoring •motivation the first steps to a successful recruitment > recruiting and selecting people who will be good team players > training them, providing mentoring and coaching to help them to perform better in the teams > creating your high-performance team. R (Reference: Business BTEC national book1 level 3, page 363) Benefits of a team * Working in a team as part of a company is good as every individual has their own contribution to the team they all share their ideas to help better the company * Team work empowers creativity within the members * Each individual grows as they have other team members to support them There are different...
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...for visit, frequency of visit/purchase and reasons for and against purchase. The ‘shopping bag’ survey – the JD research team monitors what carrier bags customers entering JD stores are carrying. This helps identify what other stores JD customers use and are spending money in. It provides competitor insight and an idea of which retailers attract a similar customer profile to JD, a variable that can influence the location of new JD store openings. On-site fieldwork – JD’s dedicated Site Research team invests significant time researching new locations. This involves defining the extent of a location’s catchment area, reviewing the presence and quality of the competition and assessing the pitch and visibility (i.e. how busy the area is) of a unit. This helps build a detailed SWOT analysis of each new site. Qualitative research Qualitative information is a primary form of market research which focuses on consumer feelings and opinions on a product or service. This type of research illuminates the facts and figures collected through quantitative research. Examples of qualitative research at JD include: Focus groups – by speaking at length...
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...P1- Describe the type of ownership, purpose and ownership of two contrasting Businesses |Key Content: | |Range of different businesses: local; national; international; global; public; private; not-for-profit/voluntary; sectors of business activity (primary, | |secondary and tertiary) | |Business purposes: supply of products or services; difference between profit and not-for profit organisations | | | |Ownership: public, private and voluntary sectors; types of ownership (sole trader, partnerships, private and public limited companies, government | |departments, government agencies, worker cooperatives, charitable trusts); main implications of different types of ownership on businesses (extent of | |liability, limitations to operation for public and charitable organisations) | Note: Complete the writing frame describing your knowledge of each aspect, you must also provide examples to demonstrate your understanding. Part 1: Range...
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...Public Relations/Corporate Affairs * School Leaver * Security * Stores – Colleagues * Stores – Managements * Strategy * Supply Chain * Technical and Trading Law * Technologist I have decided to look into Tesco and their process of recruitment. Tesco is a public limited company and is a multinational grocery and general merchandise retailer. It is the second-largest retailer in the world measured by profits and revenue. It has over 6,000 stores worldwide and employs over 500,000. As they are such a large employer, Tesco’s employs people to do different job roles, such as: * Administration * Apprenticeship * Audit * Business Analyst * Business Development * Buying/Sourcing * Communications * Customer Services * Design * Distribution – Colleagues * Distribution – Management * Driver * Engineering * Finance * Graduate * Health and Safety * Human Resources/Personnel * IT * Internships * Legal * Maintenance This shows that Tesco employs a range of people to do all the different types of jobs, making it a diverse employer providing opportunities for people with a variety of skills. When Tesco are looking to employ new workers they will advertise the job role online, in a newspaper, in store etc. The recruitment process will depend on the job being advertised, e.g. a recruitment process for customer services will be a lot...
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...Explain the different types of business information, their sources and purposes Communication is something which a business will use in order to help with the overall running of a business. There are different types of information used within many businesses and organisations which are then communicated. The different types of information can be communicated Verbally, Written, On Screen, Multimedia and Web-based. Verbal Information involves through the use of a telephone call, face to face or a voicemail. Face to face verbal communication is the best way of passing on information through to different people within a business. This is because it is quick, and is less scope for misunderstanding. However there are some constraints to this type of information, depending on the size of the business, and how easy it is to find people to then pass on the verbal information to other people. Telephone conversations are also useful as they get the information through to the person on the other end of the telephone straight away. Due to Verbal communication being an immediate form of passing on information, it enables a business or organisation to run more efficiently and effectively. Written Information involves the use of physical symbols to represent words, it could also include diagrams, graphs and charts. Many businesses will use e-mailing as a way of passing on information and communicating with the employees within the business. However not everyone checks their e-mails regularly...
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...P1: Describe the main reason of accounting within an organization The purpose of accounting in Sainsbury’s it to record financial transactions, actual or planned. By using the figures given you can produce financial information. Here are some reasons why accounting in a business is important. Recording transactions is important for Sainsbury’s because by keeping up to date records this will allow them to have a smooth running business. Monitoring activity is important for Sainsbury’s because there records will be updated on a daily basis and by using monitor activity it will provide good information on how Sainsbury’s is doing in paying expenses, sales and receiving payment. Another reason why accounting is important for Sainsbury’s because it provides managers important information for decision making. Also it is important for accounting in Sainsbury’s because Sainsbury’s need to provide up to date information to the stakeholders about financial information. P2: Difference between Revenue Income, Revenue Expenditure, Capital Income and Capital Expenditure. Capital income: Capital income is when money is invested by other investors or by the owner to buy equipment and start up a business. The equipment brought will stay in a business long and medium periods of time for example equipment, premises and vehicles and they are called fixed assets. When you buy opining stock the money will come out of the capital income and after a month or so your stock will...
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...Unit 1 - P1 Table 1 Types Of Ownership: | Definition: | Example: | Sole Traders | A sole trader business is owned and controlled by one person and the most common type of business. | Window CleaningPlumbing Electrical Work | Partnerships | A partnership is usually formed by signing a Deed of Partnership (which sets out how profits will be shared and the different responsibilities and payments to partners) with the paperwork being supervised by a solicitor. | Medical PracticeDental PracticeAccountantsSolicitors | Private Limited Company | Private limited companies tend to be smaller than public ones. Often family businesses. There must be at least two shareholders. Shares in private limited companies cannot be traded on the stock exchange. | Green EnergyJohn Lewis PartnershipVirgin Atlantic | Public Limited Company | Public Limited Companies have their shares bought and sold on the stock exchange. This allows the company to raise large amounts of capital very quickly. | ASDAMicrosoftBlackberryMcDonald’s | Government Departments and Agencies | They operate on behalf of the government and are staffed by civil servants, known in this department as customs and revenue officers. Civil servants are people who work directly for the government. Their job is to collect income tax & other taxes on behalf of the government, to collect repayments on student loans and make payments such as tax credits. | Child Protection AgencyCabinet OfficeDepartment For TransportNHS England...
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...Unit 7 Lesson 1 P1 1. What is malware? Malware is software’s that are installed on to your computer without you knowing. These software’s are designed to malfunction your computer and damage the computer system. Impacts: Some of the impacts are: 1. It disrupts operations 2. It also steals data and information 3. It allows unapproved access to system resources 4. It makes to performance of the computer slow and the web browser speed 5. You have problems of connecting to networks 6. It also makes your computer freeze or crash Computer virus: Computer virus is normally a program or a sort of code which is downloaded on to your computer without you knowing and it runs against your will. Theses virus can duplicate themselves. All computer virus is man-made....
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...M1-Compare marketing techniques used in marketing products in two organisations. Within this assignment i aim to compare the differences and similarities of two specific organisations, Apple and HSBC for the purpose of extended in-depth research i intend to use information collected independently via the internet and from the businesses themselves to attain a coherent comparison of said techniques used to market products. The organisations in question are businesses varying in sectors and specialities. Both of the businesses are mentioned in the best 100 global brand directory at number one (Apple) and number thirty two (HSBC) as shown below. Marketing techniques are tools used to ensure businesses reach their marketing objectives in the most efficient yet profitable manner. Survival, a technique that must be considered by the majority of start up/young businesses however, this aspect no longer applies to the businesses in question due to their success. Both businesses are similar considering that they must ensure they stay profitable, for example it is crucial that both businesses stay up to date with advances in technology, a form of product development. HSBC offer the “secure key” which intertwines safety of customer’s accounts and technological aspects of accessibility whilst being obtainable. Similarly to HSBC, Apple ensure they stay up to date in terms of safety for customers apps such as “find my iPhone” were launched whereby customers in the event of misplacing...
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...P1 – Describe the recruitment documentation used in a selected organisation. A brief introduction to Tesco. Tesco PLC is a global grocery and general retailer and is the largest retailer in Britain. Worldwide, there are around 5380 stores. Measured by revenues, Tesco is the third largest retailer in the world, after Wal-Mart and Carrefour and in terms of profit, Tesco is the second largest retailer in the world, after Wal-Mart. Tesco is also the biggest private sector employer in the UK, with over 360,000 employees worldwide. As a company, Tesco has grown. They have gone from a company, just selling groceries to providing a wide range of products and services such as loans, phone and broadband, to car and home insurance. A summary of the types of employment within Tesco. Tesco employ a wide range of different people to suit their needs. There are a large range of jobs that are available, from head office roles, to factory work. An explanation of the recruitment process with emphasis on the purpose and contents of job descriptions. This should be supported with annotated examples of job descriptions from Tesco. When Tesco have a job vacancy open, they will include a job description. A job description is a description of the responsibilities associated with the given job. This is used so that An explanation of the purpose and content of employment contracts. This should be supported with an annotated example of an employment contract from Tesco http://stores...
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...Unit 2 The selected organisation is Asda. Asda is one of the world’s most well-known and valuable brands and commands a leading market share in the world’s supermarket business. Asda produces food and general household products and it also has a cafeteria McCafe which produces hot drinks, sweets and snacks. The restaurant employs about 130 people. Its structure is a tall hierarchal structure. On top you find the Head Office which consists of the owner of Asda and the board of directors, after you find the CEO of the restaurant the administrator. After the administrator you find the managers which on top you’ll find the first assistant manager, then the second assistant manager and after you find the swing managers. After the managers there are the crew of trainers and then the crew of members. Job Description A job description sets out the purpose of the job, where the job fits into the organisation structure, the main responsibilities of the job and the key tasks to be performed. A job description will set out how a particular employee will fit into the organisation. It will therefore need to set out: the title of the job to whom the employee is responsible for whom the employee responsible a simple description of the role and duties of the employee within the organisation. A job description could be used as a job indicator for applicants for a job. Alternatively, it could be used as a guideline for an employee and/or his or her line manager as to his or her role and responsibility...
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