Stakeholders P2 describe the different stakeholders who influence the purpose of two contrasting organisations. ]
Big business Nike
Stake holders are person, group or organization that has interest or concern in an organization. Stakeholders can effect or be affected by the organization’s actions, objectives and policies, some examples of key stakeholders are creditors, directors, employees, government ( and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources.

Types of stakeholders:
• Owners
• Managers
• Employees
• Customers
• Government
• Community
• Suppliers
Owner is an individual who owns a business entity in an attempt to profit from the successful operations of the company and they have to be the one who’s making the decisions in Nike stores. Manager; a manager is an individual who is in charge of a certain subset of the company. A manager often has a staff of people who report to him or her. A manager sets objectives, organises, motivates, communicates and develops staffs. An example of a senior manager in Nike is a director who ensures the business is running in place with no error this is done by having meetings with the head and staff.

Customers are individuals or organization that a marketer believes will benefit from the goods and services offered by the marketer’s organisation .Customers want low-priced, good products. Modern customers also have high expectations of organizations. They will want them to get involved in the local community. They will then want to know about them. Nike stores and depots have community noticeboards and a monthly magazine is produced which features community events.

Colleagues like to serve the community. The retail industry is not highly paid - customers demand low prices and operations require a large number of colleagues. So