...skirted table, two chairs and table cover (if needed). * Two full-conference registrations for company employees, including all scheduled sessions, workshops, meals, and beverage breaks * Announcement of sponsorship at all events * Promotional materials included in conference bags * ½ page ad in the congress program * Two invitations/tickets to the following events (including all “food events”) * Reception for Past award winners – Wednesday, 6:00 p.m. * Reception after Hanna Lecture – Thursday, January 9, 8:00 p.m. * Homans Lecture/NAKHE Awards Luncheon – Friday, 12:30 – 2:00 p.m. * All Conference Banquet/Keynote speaker * Sargent Lecture/Luncheon – Friday, 12:30 – 2:00 p.m. All-Conference Sponsor - $20,000 Sponsorship of entire conference is available. Cost $20,000. The All-Conference Sponsor receives all of the above (in the Exhibitor Package) including: * Up to seven (7) 11’ x 11’ booth spaces (entire exhibitor area) including 8’ skirted table, two chairs and table cover (if needed) for all spaces. * Logo prominently displayed on Congress computer bag that is handed to all participants of the conference. * Special Guest status at all events, luncheons, and receptions. * Sponsorships of ALL luncheons and receptions (See Special Event Sponsor below) which includes banner (or equivalent corporate brand) prominently displayed and special recognition at following events: * All-conference ...
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...Delaware Family Expo Sponsorship Prospectus Saturday, February 25, 2012 Chase Center on the Riverfront – Wilmington EXCLUSIVE SPONSORSHIPS Presenting Level The Presenting sponsorship is the premier sponsorship of the Family Expo. This sponsorship includes an island booth (400 sq. ft) located in a premium location, company logo on all show marketing materials, company name listed in all TV and radio spots, hyperlinked company logo and banner ad on the show website, company logo on select show signage, company name mentioned on PA system throughout the event and 250 tickets to the event. Investment: $6,000 Stage Sponsor The Stage Sponsorship includes naming rights of the Entertainment & Activity Stage at the Family Expo. The main stage is a high-profile mechanism designed to get your message out to show attendees and will feature local entertainment on a regular basis throughout all show hours. Sponsorship includes a banner across the front of the stage, a single booth next to the stage and pre-event publicity as the stage sponsor via the show website and show program announcements. Investment: $2,500 Living Room Sponsor Scattered throughout the show floor will be several living rooms which are family friendly relaxation stations for attendees. Each room, which will be approximately 10’ x 20’, may be custom designed by the sponsor and will include couches and bean bags. The sponsorship fee includes the space, furniture rental and electrical access. The...
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...Life changed for Dorothy Samson in an Indian orphanage. Seeing the incredible needs of the children there, the Colorado resident knew she could make a difference. So started a journey that led her to Compassion International and its unique child sponsorship program. Now, after just five years working with the ministry, 25 children count on Samson for prayers, letters and support. “They crawl up into my lap; they call me ‘Auntie Dorothy,'” Samson said. “They are my children.” Although Samson never had children of her own, that didn’t stop her from sharing her love and compassion with little ones. “I always wanted to have 12 children with an abundance of boys,” Samson said. From her home in Grand Junction, Samson began her Compassion sponsorship experience in 1999 with four children from India and one from Haiti. That number soon grew to 13 children, and she got that abundance of boys. Later, when she learned that there was a need for sponsors for African children, she didn’t hesitate to take on even more. “Compassion told me that there was a lack of sponsors for African children because of the HIV/AIDS problem,” Samson said. “I can understand people wanting to invest their money in children who are certain to grow up to be healthy, productive adults. But all children are precious, even those who might be HIV-positive. They aren’t responsible for having the disease – they are innocent victims, and they, too, deserve the opportunity to have a happy childhood and...
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...critical thinking especially in a professional setting. (Bateman & Snell, 2007) Critical thinking can be defined as "the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action" (Scriven & Paul, p3). In reality, critical thinking is a process that removes fact from fiction and analyzes potential outcomes of different potential decisions. For a business, fact based decisions maintain a company’s reputation and integrity. At US Cellular, critical thinking is a necessary competency for a leadership role. Many decisions including deciding what sponsorships to invest our money into are complex issues that requires careful analysis and foresight to consider potential outcomes of what sponsorships are chosen. In 2010, a decision had to be made on our sports sponsorships. From a budget standpoint, we could only invest in one of the sponsorships and needed that sponsorship to provide us with as much positive exposure in the community as possible. Our group set up meetings with the sports divisions of each school to have them present what they could offer US Cellular and at what cost. The first school, sponsor “A” presented our team with a PowerPoint presentation and...
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...P1 Explain different types of business information, their sources and purposes 1 P2 Present complex internal business information using three different methods appropriate to the user’s needs 2 P3 Produce corporate communications 2 P4 Evaluate the external corporate communications of an existing product or service 2 P5 Explain the legal and ethical issues in relation to the use of business information 3 P6 Explain the operational issues in relation to the use of business information 3 P7 Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience 4 M1 Analyse different types of business information and their sources 1 M2 Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. 3 D1 Evaluate the appropriateness of business information used to make strategic decisions 1 D2 Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. 2 General comments on assignment: Grade Awarded Distinction Merit Pass Points: 70 80 90 Signed (teacher) Date Students Name: _______________________________ Teachers...
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...BTEC NATIONAL IN BUSINESS Unit 4 – Business Communication Assignment 2 – Presenting Different Types of Business Information Effectively ------------------------------------------------- This task assesses ------------------------------------------------- ------------------------------------------------- P2 Present complex internal business information using three different methods appropriate to the user’s needs ------------------------------------------------- ------------------------------------------------- P3 Produce corporate communications ------------------------------------------------- ------------------------------------------------- P4 Evaluate the external corporate communications of an existing product or service ------------------------------------------------- Scenario: You work in the marketing department at a theme park of your choice and you have been given a project to research and design a marketing campaign for the company. One part of your project requires you to communicate information relating to the project in a number of different formats; a verbal presentation about ideas for how to market the theme park/ new ride, a report on the success of previous marketing campaigns and a leaflet to advise staff on a new marketing campaign. Another part of the project requires you to team up with colleagues to pitch an idea for the marketing campaign of a new ride. You will make a number of corporate communications and pitch the idea to the board...
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...Creating Shared Value Wednesday, October 17, 1.15pm Moderator Dr. Robert S. Kaplan Marvin Bower Professor of Leadership, Emeritus, Harvard Business School Panellists Gustavo Hernandez Executive Vice President, Pemex Exploration & Production John W. Walsh Founder & President, COPD Foundation Michael Kavanaugh Director, Respiratory Boehringer Ingelheim Sikha Singh Director of OSM & HR, Executive Ship Management Creating Shared Value: A Short Overview Bob Kaplan Marvin Bower Professor of Leadership Development, Emeritus Copyright © President & Fellows of Harvard College Amanco: Triple Bottom-Line Reporting We must generate economic value while operating in a framework of ethics, eco-efficiency and with social responsibility to improve people's quality of life. Regions: South America MEXICO CENTRAL AMERICAN REGION (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama) BRAZIL COLOMBIA ANDINAR (Argentina, Ecuador, Peru, Venezuela) 3 Amanco’s Strategy Map 4 From CSR to Shared Value Shared Value Sustainability Corporate Social Responsibility 5 How Companies Create Shared Value Definition: Companies create shared value when they enhance their competitiveness while advancing economic and social conditions in the communities in which they operate Examples of creating shared value: (Amanco illustrates #’s 1 and 2.) 1. Introduce new products and markets to meet societal needs (nutrition, energy and water conservation...
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...Activity 1 1. Project management is the application of knowledge, skills, tools and techniques to meet project requirements. Project management is accomplished through the application and integration of the project management processes of initiating, planning, executing, monitoring and controlling and closing. Managing a project is best described as consistently producing key results expected by stakeholders. While all stake holders are important, it is of prime importance to meet the customer’s needs and requirements. 2. Project Integration Management Project Scope Management Project Time Management Project Cost Management Project Quality Management Project Management Project Human Resource Management Project Communications Management Project Risk Management Project Management Project Procurement Management 3. A project management office (PMO) is an organizational unit to centralize and coordinate the management of projects under its domain. A PMO can also be referred as to a program management office, project office or program office. A PMO oversees the management f projects, programs or a combination of both. The projects supported or administered by a PMO might not be related other than by being managed together. Some PMO’s do coordinate and manage related projects. In many organizations those projects are grouped or related in some manner based on the way the PMO will coordinate and manage those projects. 4. Objective A project objective...
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...CUTTING EDGE: OUR WEEKLY ANALYSIS OF MARKETING NEWS 12 March 2014 Welcome to our weekly analysis of the most useful marketing news for CIM, CAM and Sales Leadership Alliance members. Quick links to sections Marketing trends and issues Advertising Consumer perceptions of expense This study examines whether consumers make judgments about brands not just on the basis of what is communicated in advertising but on how the message is communicated. In particular it investigates the effect of perceived advertising expense and effort of the advertiser. An analysis of 4,000 consumers reveals that ads with higher-thanaverage perceived expense and effort have a positive effect on brand attitude, brand interest and word-of-mouth. In contrast ads with lower perceived expense have negative effects. International Journal of Advertising. Vol 33(1) 2014, pp137154 (Modig et al) Digital could make up for loss of print Online publishers and news websites enjoyed advertising growth of 18% last year according to the Association of Online Publishers (AOP) and Deloitte. Their data indicates that digital revenues grew at their fastest rate since 2008; this has been attributed to the rise of mobile, since advertising on smartphones rose by 60% in the last quarter of 2013. Deloitte says it expects publishers to innovate with flexible pricing such as a mixture of paid-for and free ad-funded models. Some publishers are already indicating that digital revenues are making up...
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...Unit 17 – Events, conferences & exhibitions Update on events, conferences and exhibitions – P1, P2, P3, M1 & D1 P1 - Describe the event, conference and exhibitions environment in the UK Types of event Corporate hospitality Corporate hospitality is a private event held by corporations and businesses to entertain and build good relationships with their staff and clients and to encourage new businesses. For example a company hires a venue such as the Hinitze Hall in the Natural History Museum which offers galleries for a range of evening events with catering facilities and staff which will be used only by the business team. Team-building events Team building events are events in which members of a business bond together and get them to work effectively as a team instead of as individuals. Team building events are held to enhance the social relations and define roles within teams often involving collaborative tasks. For example Sandstone is a team-building events company. Incentives Incentive events are held by corporations to reward their employees or customers for hard work and loyalty or to motivate them to improve and develop their performance. An example of an incentive event is the Incentives and Promotional Marketing Show Live which is held at the National Exhibition Centre in Birmingham by Waypoint Exhibition and Event Group. Fundraising Fundraising are events in which organisations fundraise money which then they donate to a certain charity...
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...Cambridge TECHNICALS OCR LEVEL 3 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN BUSINESS BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 AIM OF THE UNIT Effective communication is a key area in terms of its contribution to business success. When studying this unit learners will gain a thorough understanding of the types of business information used both internally and externally by organisations and the methods used to communicate information to different audiences. In this unit, learners will have the opportunity to develop, analyse and evaluate a range of methods used to communicate different types of business information and will understand the purpose of such communication. They will also produce and evaluate different types of business communication of their own. www.ocr.org.uk 2 Business Communication Level 3 Unit 6 ASSESSMENT AND GRADING CRITERIA Learning Outcome (LO) Pass Merit 1 Understand different types of business information P1 explain different types of business information, their sources and purposes 2 Be able to present business information effectively P2 present complex internal business information using three different methods appropriate to the user’s needs The assessment criteria are To achieve a merit the the pass requirements for evidence must show that, this...
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...Assignment Title | Unit 4: Communication in Business | Assessor | Peter Green | Date Issued | 13th January 2015 | Hand in Date | 20th March 2015 | Duration (approx.) | 11 weeks | Qualification suite covered | Level 3: BTEC Diploma in Business | Units covered | Unit 4 | Learning aims and objectives | The aim of this unit is to inform you that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation.Learning outcomes:1. Understand different types of business information2. Be able to present business information effectively3. Understand the issues and constraints in relation to the use of business information in organisations4. Know how to communicate business information using appropriate methods | Durations (approx) | 60 hours | BackgroundCase studiesScenario | Proper collection of data creates an environment where informed decisions can be taken for the benefit of the business. In order to manage information effectively, there must be good communication systems within the organisation, and staff must possess good verbal and written skills in order to communicate and share information. Throughout this unit, you will be researching how one organisation obtains and provides information verbally, via written context, and with the use of multi-media.You have been given the choice of the following organisations to research in order...
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...considerations of celebrity advertising, and potential risks of celebrity advertising. Next, we develop several propositions and discuss the conclusions and managerial implications of the research. Field of research: Celebrity advertising, Celebrity endorsers, Sponsorship, Celebrity spokespeople 1. Introduction A celebrity endorser is “an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class endorsed” (Friedman & Friedman 1979). Sponsorship is defined as “providing support for and associating the organization‟s name with events, programs, or even people such as athletes or teams” (Peter & Donnelly 2006). Corporations have chosen both sponsorship and celebrity endorsement as means to increase exposure and brand awareness, as well as reposition their products. The terms celebrity endorsement and sponsorship will be used interchangeably in this report. It has been estimated that about 10% of the dollars spent on television advertising are used in celebrity endorsement advertisements (Agrawal & Kamakura 1995). Because of its importance, it is imperative for managers to be able to determine what impact a particular sponsorship will have on different aspects of a brand‟s performance such as brand preference, brand loyalty, and, ultimately, sales and profitability (Aaker 1991; Keller 2008). In this paper I will review selected aspects of research on celebrity advertising, discuss the...
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...Unit 4: Business Communication Unit code: H/502/5413 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation. Unit introduction A business needs accurate and relevant information from internal and external sources in order to operate profitably. Proper collection of data creates an environment where informed decisions can be taken for the benefit of the business. In order to manage information effectively, there must be good communication systems within the organisation. Staff must possess good verbal and written skills in order to communicate and share information. Business information can be used to obtain competitive advantage and promote efficiency. Organisations generate information internally, recording details of products manufactured, purchased and sold, and their associated costs. Businesses use information to manage not only what is currently happening in the organisation but also to plan for the future and ensure their survival. Information is collected, stored, manipulated, analysed and reported to those who need to use it. People need to become skilled manipulators and users of information to ensure organisations become more efficient and succeed in achieving...
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...Unit 4: Unit code: QCF Level 3: Credit value: Business Communication H/502/5413 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation. Unit introduction A business needs accurate and relevant information from internal and external sources in order to operate profitably. Proper collection of data creates an environment where informed decisions can be taken for the benefit of the business. In order to manage information effectively, there must be good communication systems within the organisation. Staff must possess good verbal and written skills in order to communicate and share information Business information can be used to obtain competitive advantage and promote efficiency. Organisations generate information internally, recording details of products manufactured, purchased and sold, and their associated costs. Businesses use information to manage not only what is currently happening in the organisation but also to plan for the future and ensure their survival. Information is collected, stored, manipulated, analysed and reported to those who need to use it. People need to become skilled manipulators and users of information to ensure organisations become more efficient and succeed in achieving their stated purposes. Since the...
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