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P5:Innocent Methods

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Submitted By dxxld
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How does innocent conduct market research?
Surveys:
What innocent do is “They hired a stall at a music festival and asked customers who bought a drink, “Should we quit our jobs to make smoothes?”. People could choose whether to throw their empty smoothie bottles into a bin marked “Yes” or “No”. (http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=4113&Title=The_marketing_secrets_behind_Innocent_Drinks ). By this method which is a survey you can see that Innocent is using primary research in order to develop their market research and know what the customers want. Surveys are widely used for gaining a better understanding of your customers’ needs or how they perceive your brand. They can help you profile your customer base, and it can sometimes be useful to send them out anonymously to ensure objectivity from your respondents.
Again Innocent drinks use a survey to find out basic yet vital information about their business. Doing a survey is a primary source which they use... “This survey is built to capture data for Innocent Drinks for Educational Research...” and this is the survey... (http://www.surveymonkey.com/s/B5QXTTM).
Focus groups:
Facebook and blogs are also used effectively to allow customers to comment and feedback on innocent. So one of our recent blog posts were on veg pots, sure enough, people are responding. Then you’ve got all this free insight there as to what you should do.
Sales Figures for the businesses own products:
“Innocent Sales rocked in 2012, as the value of sales reached £2.13M jumping to 36.6%. Innocent was an official sponsor of 2012 Olympics, this increased their sales figures to over 60%.” (http://www.marketingmagazine.co.uk/article/1176838/innocent-sales-rocket-35-says-britvic-soft-drinks-report) The sale figures allows innocent to set targets for the next year, so this would be a future target set this will mean

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