...the area of hospitality they work in. Mercedes Flores, former travel agent for Costamar Travel from 1994-1999, describes the changes she experienced at Costamar as the world transitioned into the digital era. Once, many customers would come intro travel agencies for any type of travel service, be it one way personal or business trips to month long all-inclusive vacations. But as the internet became a more readily available resource to the average consumer, the number of customers who came in to Costamar for simple one way or two way flights decreased. Customers who did come in for such flights were of more advanced age, generally because they did not know how to use the internet. In 1999, Mercedes left Costmar. In the year 2000, Costamar became one of the first e-business travel agencies. Mercedes says her location was closed a few years afterward. She currently works as a home attendant. At the earlier stages of direct airline-to-flyer online sales, vacation packages were not as much purchased online as single flights. Therefore travel agencies continued to be a resource for customers looking for vacation packages. Mercedes’ Costamar location found itself in a particular situation since it was located in a sector of New York where the average consumer’s household...
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...Analysis Analysis Website Of Travel Of Travelling Website Expedia.com World's 2nd travel website Expedia is an Internet-based travel website based in the US with localised sites for 22 countries : (Australia, Austria, Belgium, Canada,Denmark, France, Germany,India, Ireland, Italy, Japan, SouthKorea, Mal aysia, Mexico, Netherlands, NewZealand, Norway,Philippines, Singapore, Spain, Sweden, UK, US). Expedia was started by Microsoft and later spun off as a multi-billion dollar company because it was "no longer about software intensive technology" and they were "concerned that they would not do their best at this." In October 2012, an advert for Expedia, titled "Find Your Understanding" As the world’ s largest online travel agency, their goal is to help plan a great trip with the best prices. Expedia offers : Hotels Flights Car-rentals Cruises Activities Easy to use. Very exciting. Wonderful graphics. Options that encourage travel What is ‘ Advertising Stickiness ’ ? (advertising) a research measure that captures the extent to which viewers wish to spend more time looking at or reading a print ad. The low stickiness rating helped explain why its ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo. Stickiness and Websites When a website is sticky, it means that there's something about it that makes Internet users want to return. Many websites use the advertising revenue model; however, some are more successful...
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...Affordable Luxury Vacations 123 Ocean Front Avenue Miami Beach, FL. 45678 Mr. George jones 628 Village Run Orlando, FL. 87654 RE: Mr. Jones Subject: Finally experience the luxury vacation that you deserve at an affordable and guaranteed lowest price. Before you decide to toss this letter into the trash after reading a few lines, please continue to read a little further and take advantage of the great vacation packages that Affordable Luxury Vacations has to offer. Imagine an island surrounded by crisp clear water and the sound of the waves as they splash against the rocks. Imagine white sand that sparkles like a road of diamonds as the sunsets in the evening. Taking in all of this beautiful scenery with a drink of your choice. Imagine arranging a getaway from it all. The hustle, bustle and stress that comes with your daily life at work and at home. Imagine a place where you can sleep when you want and for as long as you want. A place that is free of stress, noise, and the chaotic adventures of your daily life. It sound too good to be true, right? Well, not at Affordable Luxury Vacations where we strive to provide the most memorable and affordable vacation packages. We promise and deliver the best quality service by expecting and demanding the BEST of everything for YOU! For 50 years, Affordable Luxury Vacations has provided the most value in vacations. We provide a beginning to end vacation experience that will allow you to sit back and enjoy the...
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...of active affiliates. The company is headquartered in Bellevue, Washington, with additional operations in nearly 70 offices across the globe. For additional corporate industry news and views, follow us on Twitter @expediainc. Expedia, Inc. is a publicly-traded company listed under the ticker symbol EXPE on the NASDAQ Global Market. Expedia is an Internet-based travel website company headquartered in Bellevue, WA, Austria, Belgium, Canada, Denmark, France, Germany, Indonesia, India, Ireland, Italy, Japan, SouthKorea, Malaysia, Mexico,Netherlands, NewZealand, Norway, Philippines, Singapore, Spain, Sweden, Thailand, UK, US). Created by Rich Barton and Lloyd Frink. It books airline tickets, hotel reservations, car rentals, cruises, vacation packages and various attractions and services via theWorld Wide Web and telephone travel agents. The site uses multiple global distribution systems like Amadeus or the Sabre reservation systems for flights and for hotels, Worldspan and Pegasus, along with its own hotel reservation system for contracted, bulk-rate reservations. This last is shared with other Expedia, Inc. sites. In December 2010, listings for AMR Corporation,...
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...| The Perfect Vacation at Boracay | | Table of Contents Boracay 1 Geography 1 The Stations 2 Adventure and Beauty 2 Basketball and Wall Climbing 2 Hiking and a Beautiful Couple 3 Fly Fish 3 Many More 3 One Package Deal 4 Table of Figures 4 Vacation Price List 5 Vacation Check List 6 Boracay I experienced one vacation that lasted like forever and I wanted to do it over and over again. Indeed, it was a perfect vacation. It happened on the month of December year 2011. I was with my family and some family friends. In this tropical country we decided to go to Boracay—an Island cultured by different races. Back at 1950's I heard this place was a virgin paradise and only the natives was to benefit its beauty. At this time this place is the Philippines' most well known tourist attraction. Figure 1: Boracay Island (Copyright of TravellingInspiration) Geography When we got there as like any other places where you can take your vacation, we saw large hotels but around them were vegetation. It is like a hybrid of establishments and trees. It was beautiful to see. There is a region where I saw a mountain where hotels were at the slope of the hill. I came there at one of the Inns and the view outside was outstanding. I said to myself, "So this is how it feels like if you live at the edge of the cliff." It was beautiful! "Boracay Island’s shape is somewhat similar to a butterfly (See Figure 1 on page 3), which is appropriate for its beauty. In terms...
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...letting the customers know that it is reliable and trustworthy. • Funny TV commercials that advertise how their prices are the lowest and best. • The negotiator is a famous actor that draws more attention to the site • Commercials that are witty and clever This site is good at being funny and advertising their low prices, however their exposure needs to expand a bit more I feel. Reception (overall impression and what commands the most attention) This site is a bit plain for my liking. The colors are not bold enough. What command the most attention is the pictures of beautiful destinations as well as the features and top deals of the day. The vacation packages also catch attention because who doesn’t love packaging all things together. Overall this site is more engaging right off the bat. The pictures command my attentions, but the hot deals also are what I noticed. The cheap prices they advertise make any trip seem...
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...Interview Assignment Atlantis Paradise Island, Bahamas January 30, 2013 Odette Mayet, Assistant Guest Service Manager I chose to do my report on Atlantis in the Bahamas because it is the most amazing resort I have ever seen. It is a mega resort located on a beautiful white sand beach with an endless amount of things to do. My dad and I stayed here last November and had a fantastic vacation. We were even lucky enough to get a tour. When I called to do the interview, Odette Mayet was pleased to hear about my vacation and was happy to help me out. What is your title? What does your job entail? I am the Assistant Guest Service Manager. I work closely with the Guest Service Manager in making guests feel comfortable and welcome. We are also responsible for organizing, supervising and motivating our staff. How long have you been in the field? Did you take any training or schooling? I have been in the field for over thirty years. I studied at a hotel training school for two years. What do you like about the industry? My favorite part is watching guests have the time of their lives while making memories that will last forever. I also get to meet a lot of people on a daily basis. Many celebrities come through here too. What are your greatest challenges? It is hard to please everyone. I hate seeing unsatisfied guests. Issues come up every day and it’s my job to fix them. I also often have to work long and undesirable shifts. Who is your target market? Originally when...
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...Alexander Technological Educational Institution of Thessaloniki Course: International entrepreneurship Financial crisis in Tourism |Student: |Professor: | |Mr. Samaras Giannis | November, 2011. Content: 1. Financial crisis in Tourism- Introduction 2 2. How the crisis affects tourism 3 3. A Strategic Approach for the Global Tourism Industry to Overcome the Global Economic Crisis: A 10-Point Plan for Tourism Recovery 5 4. Money-saving trends in tourism 6 5. References 9 1. Financial crisis in Tourism- Introduction Tourism is especially vulnerable to economic uncertainty and volatility for a simple reason. Most travel and tourism involves discretionary expense. During tough economic times people conserve their cash to cover the essentials of life, food, shelter and family necessities. However, this does not mean that tourism stops. The trend that we have learned from past crises whether we refer to past economic crises or the global tourism scare resulting from the events of 9/11 is that people continue to travel but they will travel differently from the way they do during times of economic buoyancy. Those tourism and hospitality businesses which will survive and...
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... ------------------------------------------------- Student number ------------------------------------------------ Name ------------------------------------------------- Date: ------------------------------------------------- Witness QUESTION 1 As the marketing manager of Pusuang International Hotel, I have developed a marketing plan to help raise awareness of the new vacation package offered. To help develop this plan, the five steps of a marketing plan were used: 1. Situation analysis- the marketing manager describes factual and objective terms where the organization stands in relation to the total marketing mix. For example, the sales history, pricing policies and trends. The marketing manager considers the organisation’s target market, customer profile, geographic aspect, product usage. It’s also important to do an analysis of the competitor’s strengths and weaknesses In the Pusuang International Hotel’s case, an analysis of the target audience is done. The history of students coming and vacationing at the Ukhahlamba Mountain range. Their price range, spending ability, vacation period, preferences. Once this list is compiled divide the strengths and weaknesses of their characteristics. 2. Marketing opportunities-the marketing manager needs to consider marketing opportunities such as present market buyers, growth markets, product service development, innovation and targets that provide an opportunity for the...
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...programs that allow them to flourish and do their best. Employees are offered a variety of benefits and perks that show REI’s respect for its employees and their families. REI offers competitive pay and benefits such as: 401K, vacation, paid holidays, paid sick leave, casual dress, life insurance, disability, flexible work schedule, and educational benefits. All employees who were paid an annual salary as high as $70,000 per year had the following benefits: 401K, vacation, paid holidays, paid sick leave, casual dress, flexible work schedule. Employees with life insurance and disability made a salary as high as $82,000 annually. Employees with education benefits made salaries as high as $65,000 per year according to Pay Scale report of 2009. In addition to these benefits, REI also has an Incentive Plan, Healthcare, Family & Medical Leave, Employee Discounts and Pro-deals, Work/Life Employee Assistance, Public Transit Subsidy, Relocation Support, Sabbaticals and Adoption Assistance. Controlling employee benefit costs can be a tricky subject for an organization such as REI. However, every business wants happy and healthy employees and this is why most organizations offer a benefits package to full-time workers such as health insurance and paid vacation and sick leave. Depending on how much REI can afford to spend on employee benefits annually, especially with health coverage, they can offer a number of flexible plans where employees can choose to spend the amounts allocated to...
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...Priceline Case Study The core components of Priceline's business model: The core components of Priceline's business model are based on reverse auction pricing pattern. This unique pattern offers value for both consumer and vendor. Priceline also acts as an intermediary, buying blocks of airline tickets and vacation packages at a discount and selling them at a reduced retail price or matching its inventory to bidders. It is best known for its Name Your Own Price auctions, where users specify what they are willing to pay for goods or services, and multiple providers bid for their business (Kenneth & Laudon 2011). It helps consumers to find cheaper product and service. On the vendor side, it allows them to sell products they might not otherwise be able to sell. Priceline's business model also is known as brokerage. In this model Priceline creates its own market by bringing buyers and sellers together. Priceline operates as the broker or middle man to bring both parties in a systematic environment. Priceline receives its revenue based on the difference between the “Name your own price” amount entered by the customer and the amount charged by the service provider such as the airline. Will Priceline ultimately succeed or fail? Priceline has a reasonable business model which will allow them to succeed in the long term. The reverse auction model which Priceline uses to link the sellers with buyers is what has made it profitable. There will be always customers seeking...
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...agencies to get sales. The e-business changed the process entirely. Companies such as Travelocity.com or Expedia.com offer the services from their suppliers directly on-line to the customer. This way, the customer has direct access to the supplier's services, can choose and make its own decision. Travelocity or any such company earns a commission from the supplier if the customer purchased service through their web site. Travel service suppliers such as airlines, hotels, or rental cars offer their regular or scheduled service through the agents on-line system. As an example, Travelocity is using SABRE to link supply chain affiliates and partners to customers. Other travel service suppliers such as ATA vacations are channeling a limited variety of specials, one time deals, or overstock. The on-line process is basically the same as with other e-business travel service suppliers. The difference is that the travel arrangements are not based on a regular schedule. According to G. Schneider companies involved in supply chain management whether on web sites or in a brick and mortar environment should develop harmonious relationships with their travel suppliers resulting in quality improvement as expected by the consumer-direct and business travelers. Travel suppliers should meet the highest standards for goods and services, and be committed to quality assurance, and trust. Such attributes play...
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...also change the price of tickets depending on demand. So, Disney splits days up into value, regular, and peak days. Most of September, January, and February are considered value, the summer months and holidays are peak, and all other days are regular. Their current rate is from $97 for value, $102 for regular, and $114 for peak, and they do not directly offer special rates for large groups. Also, Disney heavily encourages bundle pricing. Guests can purchase vacation packages that bundle park tickets, flight tickets, and a Disney-owned hotel room, but purchasing a package does not save much money, especially if guests choose Disney-provided flight tickets. Instead, the bundle pricing is sold for visitors who are seeking convenience. Purchasing a bundle also encourages guests to stay within Walt Disney World property for the entirety of their vacation, since they will be bused directly from the airport to their chosen Walt Disney World hotel. Disney also has many add-ons that provide deals to guests who want to plan their vacations far ahead of time. For example, they have a dining plan that encourages visitors to spend more time in Walt Disney World restaurants rather than traveling outside the resort to eat in Orlando. Walt Disney World promotes itself as a fantastic, magical location. Walt Disney World’s slogans even decree that it is “the most magical place on Earth” and it is “where dreams come true”. Unlike most other theme operators, Disney does not heavily advertise its thrill...
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...paycheck to paycheck. These workers face difficulty saving money as incomes barely cover living expenses. The financial struggles of middle class employees greatly intensifies when a facing a layoff. The laid off employees not only deal with the loss of income after a layoff; they also encounter barriers in finding a new job. During the past three economic recessions, millions of American jobs disappeared as companies decided to save money of labor costs by outsourcing “middle-skill” jobs (Tankersley, 2014). Middle class jobs are increasingly hard to find. Learning Team A discussed the financial strain sustained by these displaced workers. The team decided a company’s best course of action to assist these employees consists of offering a severance package to discharged workers. The Severance Package There are many considerations that a company must make when determining to lay off employees. One such consideration is how the decision will impact the company’s reputation with current and displaced employees. Employees will experience a multitude of emotions including anger, fear, and resentment. However, there are ways to reduce the amount of discontent experienced for the company, most importantly, the offer of a severance package. This package should include a monetary portion as well as preparedness for future endeavors. The primary concern for any employee experiencing a loss of employment is money. They are preoccupied with how they will maintain their financial...
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...at a luxury resort, either one can create the ideal setting for romance. An ever-increasing number of engaged couples are arranging to have their wedding in Mexico at the same time. By hiring a professional wedding planner, couples can arrange for a complete wedding package. The wedding package usually includes the wedding ceremony accompanied by a honeymoon getaway. Together with several of the world's most popular resort destinations, Mexico features a a wide variety of choices for those seeking the ideal honeymoon vacation....
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