...INTRODUCTION: There is a general belief that packaging of Nigerian food products lacks the quality that can make them competitive in the local and global markets. Although some of the locally made products are considered to be of high quality and unique, but it is still very unfortunate that they are not accepted as good packaged food products, to enable them to be sold successfully in the local and global markets. Most of the packaging materials used are not environmentally-friendly, they are not designed properly while others get their food products spoilt, as a result of poor packaging system, leading to huge capital losses to manufacturers of such products, not to talk of the huge environmental problems caused by non-biodegradable materials used. The problem of poor packaging of locally made food products took a centre stage, after the Nigeria Export Processing Zone Authourity Decree 1992 was established by the Nigerian government to assist the export of Made-in-Nigeria products to the global market. It was then discovered that most of the exported food products to the international market could not be sold because of some of the above mentioned issues. Many efforts have been made by the various stakeholders in the packaging and export sector ever since to solve the poor packaging problem of locally made food products. In spite of all these efforts, the problem still persists. There are many factors that may contribute to poor or substandard packaging. Factors such as the manufacturer’s...
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...current situation faced by the company? In order to find out the current situation of Saxonville, I conducted a SWOT analysis: StrengthsHas a national distribution network.Is already recognized as a national brand.They offer a variety of quality products. | WeaknessesSelling Italian sausage from a German company.There is no product differentiation.No positioning in the market.Vivio is not a popular Italian name. | OpportunitiesNo national Italian sausage brand.Can sell easier because Saxonville is recognized nationally.The Italian sausage market is growing. | ThreatsCan cannibalize sales of their brats. Face the competition of 29 locally established brands. | 2. How was the research methodology determined?(pay attention to exhibit 3, exhibit 9 and 11) The research methodology was determined by Bank’s four step process. The first step is conducting qualitative research to understand behaviors and needs of the target consumers. The second step is a consumer sessions where they use what they have “heard to develop and then gain reactions to different positioning ideas.” The third step they refine what they have learned into concepts and have consumers prioritize and improve them. The fourth step, concepts are put into monadic testing, which puts out a test score that is then used to decide whether or not the idea is profitable (If people are willing to buy it or not). 3. What were the research results? (hint: exhibit 4, 6, 9,11) Research showed that that women are...
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... Synopsis submitted by: Arifa Jamil Syed BBA (General) 541110506 Table of Content Executive Summary 3 Part 1: Understanding the industry & company 4 Part 2: Introduction 6 Objective 6 Methodology 7 Conclusion 8 5. Recommendation 8 Part 3: 1. Appendix 9 (Part 1) EXECUTIVE SUMMARY The goal of this project is to apply systems based engineering principles for the requirements development, tradeoff analysis, and verification and validation of an automated inventory management system. The...
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...teenager and adult take food what they prefer. When we go to purchase food product there are a number of factors that influence the decision made by consumers on a day to day basis whit regard to product packaging. Psychologically when purchase food shape, color, design and brand are all essential. While food stores do not normally hire marketing psychologists they use basic psychology monitoring people behaviors and buying habits and figure out the best course of action including store design for the highest rate of profit possible. • Shape of Food Packaging: Interesting packaging shapes are one way to attract the interest of a customer. Square packaging is considered conventional, but it also makes the product easier to arrange and present on shelves. Ultimately, all of these factors are linked. If the colors make the product look attractive a consumer will pick up the product. If the consumer picks the product up and the design of the product feels familiar, but there is something slightly different, like the elongated can of “Tab energy” the customer is intrigued. Finally the product feels nice to hold and presents the contents in an effective way, they are likely to want to buy it; it’s ticked all the right boxes in their mind.[pic] Figure 1: Shape of food packaging...
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...Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of...
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...ini Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding...
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...Chapter 1 THE PROBLEM AND ITS BACKGROUND This chapter presents the introduction, statement of the problem, significance and scope and delimitation of the study. Introduction Pitt, B. (2006) stated that by employing the intellegence of natural systems we can create industry, buildings, even regional plans that see nature and commerce not as mutually exclusive but mutually coexisting. Most of the time, business and environment were categorized differently. Often, business is for the economy and environment is the welfare of our Mother Earth where in fact it can work interconnectedly. Both can associate and benefit each other. Micro, small and medium enterprises are defined as any business activity engaged in industry, agri-business or services whether single proprietorship, cooperative, partnership or corporation whose total assets inclusive of those arising from loans but exclusive of the land on which the particular business entity’s office, plant and equipment are situated. (Department of Trade and Industry [DTI], 2007) They are mostly affected by the non plastic ordinance. It is very important on how these small and medium enterprises comply with the Provincial Ordinance No.2012-09 because their consumers are major actors and they can minimize or eliminate the use of short-lived applications of plastics. Bulacan PCEDO (2005) revealed that Bulacan is considered the Small Medium Enterprises (SME) Capital of Region 3 because 35% of small and medium enterprises in Central...
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...se BSG – 306 – Fall Semester / 2012 - 2013 [pic] Progress Report / Project / Presentation Course Title: Business Communication Course Number: BSG – 306 Number of Credits: 3 – 3 – 0 Pre-requisites: BSG – 201 and ENL – 102 Name of the Professor: Dr. Naseer Khan, naseerkhan@agu.ac.ae Class Timing: 13.30 to 14.45 hours on Monday and Wednesday 19.30 to 20.45 hours on Sunday and Tuesday Sections: 51 Morning and 1 Evening Hand in date: Progress Report – 24.10.2012 Final Project – 31.10.2012 and Presentation – 28.11.2012 Hand out date: 23rd September, 2012 Hand in time of presentation: Hard copy Project Number: ONE Allocation of Marks: 15 (Progress Report 5marks, Final Project 5marks and Presentation 5 marks) Note: Copying from any source will be awarded zero Name of the student: Id. #: Name of the Project: “Business Communication Issues in an Organization” Introduction: The aim of this Project is to introduce you to the subject of Business Communication and how it is practiced in the real business / organization. Business Communication...
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...EMSE 6850 Introduction to Management Science Year 2013 – 2014 First deadline is 31st December 2013 Absolute deadline is 5th January 2014 Assessment You are required to prepare a business report on a Management Science related problem of your choice. The report should be a self-contained (3000 words max) document explaining the problem; the method of your choice with justification; application analysis and outcomes. The maximum number of words is 3000 words but you are allowed to add any appendices should you deem necessary. The contents should be as follows: Executive Summary One page description of the business problem tackled, the MS approached used, and outcomes. Document signposts Table of contents and tables of figures and tables (if needed). Use of citation and references as appropriate. Introduction A description of the business problem faced and the objectives as laid down by the management group. You may refer to Hillier and Hillier for help in describing the problem. Method used Present the MS method used and why you thought it was the most appropriate amongst other methods. Your justification of the choice is an important part of your assessment Implementation A description of how the raw problem is converted into a spreadsheet model. Please provide details of the raw data and the steps followed for populating it in Excel Analysis Provide alternative solutions and scenarios and their respective outcomes. This should be accompanied by a...
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...at your job. When you are a teacher, the other teachers are your colleagues. When you work as a cashier at 7-11, the guy at the deli counter is your colleague as well. Comprise - to include or contain: The Soviet Union comprised several socialist republics. Phenomenon – a fact, occurrence, or circumstance observed or observable: to study the phenomena of nature. Publication - the act of publishing a book, periodical, map, piece of music, engraving, or the like. Retain - to keep possession of. Social – pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. tend - To have the care of; watch over; look after: tend a child. Various - Being more than one; several. CHAPTER III Methodology The researcher gathered data from its respondents by using Analytical method on the data presented.We can use also use Descriptive Method because we have to describe every detail of gathering data. The questionnaires were given to thirty (30) selected students. They were asked to fll-up the survey forms in their most honest way. They were able to answer the ten (10) simple questions in 10 minutes and immediately handed over to the researcher the questionnaires. The researcher thanked them to their utmost cooperation and understanding. Formula: Total no. of respondents who answered yes or no X100=percentage Total no. of respondents C. Questionnaires 1. What is your gender? 2. Do you have facebook? ...
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...Guido L. Geerts, author of “A Design Science Research Methodology and Its Application to Accounting Information Systems Research,” asserts most of research currently conducted in the accounting information systems (AIS) and information systems (IS) areas focuses on understanding why things work the way they do, also known as “natural science (Geerts, 2011).” The primary goal of the paper was to introduce the design science research methodology (DSRM) into accounting information systems (AIS) literature by discussing the DSRM, applying the DSRM to different AIS design science papers, and then integrating the DSRM as part of the operational AIS literature (Geerts, 2011). “Currently, integration is increasingly needed in the business environment. This need emerges from the efficiency and synergy requirements necessary in a complex and turbulent environment. In other words, integration is needed to facilitate coordination, which is again related to the building of competitive advantage.” (Granlund & Malmi, 2002, p. 305). Detail Geerts’ introduction gives definitions and history of the concept of DSRM and AIS so that the reader may transition along with the article. There is discussion of each methodology giving the history and the science behind it and then he moves into how the application of DSRM was discussed in the AIS area. According to Geerts the DSRM has three objectives and aims at improving the production, presentation, and evaluation of design science research...
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...A. Introduction Employee satisfaction has been defined as a function of perceived performance and expectations. It is a persons’ feeling of pleasure or disappointment resulting from comparing a products’ outcome to his/her expectations. If the performance falls short of expectations, the employee is dissatisfied and if it matches the expectations, the employee is satisfied. A high satisfaction implies improvement in efficiency and performance doing work or service. The process is however, more complicated then it appears. It is more important for any organization to offer high satisfaction, as it reflects high loyalty and it will not lead to switching over once a better offer comes in. B. Research Problem Employees are the basis of every organization. Recruiting and retaining knowledgeable people for the job is essential for an employer. But it works only if employee satisfaction is considered more important because of it employees attracted and not leave the company. It is require studying the various factors to assess employee satisfaction level. C. Research Questions 1. What is the current employee satisfaction approached used 2. What is the perception of the consumers in terms of the employee satisfaction rates? 3. What do you think should be included in the Employee Satisfaction Index System that will serve as guidelines? 4. What are the ways that the management can do to effectively implement employee satisfaction index system? D. Research Objectives ...
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...the publication of Ball and Brown’s seminal work in 1968, accounting research moved into positive research (i.e., examining what is rather than what should be). Although this change has had its critics, it has resulted in a significant increase in research output (and many new journals). A cynical definition of research is: any paper that cites a lot of other accounting papers must be accounting research. This “quick and dirty” definition restricts accounting research to topics and methodologies that are well established in the literature; it is “safe” but somewhat limiting. More rigorously, Oler, Oler, and Skousen (2009) attempt to characterize accounting research by looking at the topics, research methodologies, and citations made by papers published in a set of six top accounting journals (AOS, CAR, JAE, JAR, RAST, and TAR). Their work can be criticized, though, because they do not consider all accounting journals, and because their categorizations of topics (6 of them) and research methodologies (7 of them) are broad. In spite of shortcomings, their paper appears to be the first that attempts to characterize and define accounting research, which they define as follows: “accounting research is research into the effect of economic events on the process of summarizing, analyzing, verifying, and reporting standardized financial information, and on the effects of reported information on economic events.” Professors typically will...
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...CHAPTER 3 RESEARCH METHODOLOGY This chapter presents the method of research utilized in the study, the population, sample size, and sampling technique, description of the respondents, research instrument, data-gathering procedure, and statistical treatment used for data analysis. Research Method Used The descriptive method of educational research was employed in the study, since it describes what traits or what it is of a certain educational phenomenon. Borg defines the descriptive method as a distinctive research methodology of systematic data collection, presentation, and analysis. The method of research is concerned with conditions and relations that exist, practices that prevail, processes that are going on, point of view effects that are being felt, or trends that are developing. This method is the most appropriate method for this study, as Best asserts that the descriptive research goes beyond mere tabulation of data to the analysis and interpretation and meaning of what is being described. It involves a more in depth analysis through the use of numerical and comparative analysis. Population, Sample Size and Sampling Technique Table 1 Frequency and Percentage Distribution of Population and Sample |Course, Year and Section |Population |Sample |% | |BSMT-A1 |48 |12 ...
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...and checking on the financial analysis on the company using research methodologies. * The main objective of this project is to find the top most 20 vendor from a target of 60 for the company one of the leading windmill manufacturing companies and help them to generate transportation for windmill turbines. * The top 20 is evaluated using different criteria for evaluation. * From the 20 vendors a physical evaluation is done and top 3 is evaluated. * To finalize the parameters and criteria’s of evaluation jointly by RACE and one of the leading windmills manufacturing company team. PROBLEM DEFINANTION * One of the leading windmill manufacturing companies was facing a problem with the transportation vendors such as not reliable n on time delivery so one of the leading windmill manufacturing companies approached RACE Innovation to carry forward this project on getting the best top 20 vendors throughout the country. * Therefore RACE Innovations helps one of the leading windmill manufacturing company to get the top 20 vendors using various techniques. PROCESS: The process involves two stages: * Stage1: evaluation on the broader guidelines on viability of the vendor to suit one of the leading windmill manufacturing company’s transportation requirements. * Stage2: evaluation in detail on the screened top 20, further rating them on the below evaluation criteria. METHODOLOGY * The analysis is done by using different methods of research techniques...
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