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Packaging

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Submitted By Niruchristy
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BACKGROUND OF THE STUDY
Our lifestyle has changed in this fast paced world as compared to few decades ago. Today, more and more people are caught up in an endless cycle of buying and throwing away, seeing consumption as a means of self-fulfillment. Consumption is the reason why anything is produced. Demand towards products is driven by convenience and habit which in returned is hard to change. Over the years majority consumers have realized that their purchasing behaviour has a direct impact on many ecological problems (Laroche, 1996).
The growth of organic agriculture is seen as part of the emerging marketing trends where consumers demand to know what benefits a food could deliver before making a purchasing decision, consumers tend to seek for “Natural aspect” of the Food products, as well as their effects on Environment. On the other hand, the healthy issue is becoming one of the prior concerns of consumers in purchasing products, especially when it comes to food. This factor is appeared as the main driving force for consumers to purchase organic food (Yin et al., 2010). According to Jia et al. (2002) food is categorized as “organic” if the product does not contain artificial synthesized fertilizers, pesticides, livestock, growth regulators and poultry feed additives.
A variety of agricultural products can be produced organically, including produce, grains, meat, dairy, eggs, and processed food products. "Organic" does not mean "natural." There is no legal definition as to what constitutes a "natural" food. However, the food industry uses the term "natural" to indicate that a food has been minimally processed and is preservative-free. Natural foods can include organic foods, but not all natural foods are organic.In recent decades, the global organic market has been expanding in accordance to the increase of its agricultural cultivation area.
According to

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