...Unit IV Case Study Toni K Bonton Columbia Southern University During the concept stage of research, Starbucks set out to test the idea of a card that utilized dual-functionality versus using two separate cards (Cooper & Schindler, 2011). To do this, online focus groups were used to determine customer preferences. Not only did this type of study measure how well customers understood the dual-functionality aspect of the proposed card and what concepts needed to be explained further, but it also revealed customer appeal to the card and its features (Cooper & Schindler, 2011). The product optimization study was another online study conducted during the concept stage to determine the impact certain features have on a customer's decision to apply for the card and which of those features could potentially increase sales (Cooper & Schindler, 2011). This information proves beneficial in knowing which customers would not apply for the card and why and how the most appealing features would affect the profit margin. In the final stage of research, Starbucks measured the return on their marketing investment, using customer feedback obtained through yet another online survey after their new card was launched (Cooper & Schindler, 2011) . The customer feedback responded to customer awareness and the reasons why customers chose to apply, or not apply, for the card. This type of study measured the success of the card launch and how that success came about, along with whether or...
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...Usability Evaluation Professor Cox CIS 375 Abstract Online surveys are a great alternative to lavish mail or telephone surveys. There are a few requirements to online surveys however that you must be aware of. Using the Internet to conduct quantitative research presents challenges not found in conventional research. Some of our knowledge concerning the effective design and use of paper-based surveys does translate into electronic formats. However, electronic surveys have distinctive technological, demographic and response characteristics that affect how they should be designed, when they can be used and how they can be implemented. Survey design, subject privacy and confidentiality, sampling and subject solicitation, distribution methods and response rates and survey piloting are critical methodological components that must be addressed in order to conduct sound online research. The easy and difficult aspects of creating and conducting an online questionnaire are a constraint, timeliness, important and the nature of the research requires it. While there are three types of questions have numerous versions. eSurveysPro, for example, offers a dozen different question types based on these three basic types. For example, you can have a multiple choice question that lets the customer choose from a dropdown list, a vertical (up/down) list of choices, or horizontal (left/right) choices. This may seem cosmetic but dropdown lists might delay participation because the customer...
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...RES/351 Business Research Starbucks, Bank One & Visa Launch Starbucks Card 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Starbucks used the scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers preferred of the dual-function or two separate cards. This would determine if the product would or would not function as Starbucks desired, the findings of this study would be pertinent information to assist Starbucks and its affiliates in determining the strengths and/or weaknesses of the study’s design. The study of product optimization was used to see the concept stages of research. Starbucks used this study to see if certain features from the dual action card would determine if customer’s decision to apply for a credit card. The brand tracking was used to measure the return on the marketing investments based on the feedback after they launched the card. 2. Build the management-research question hierarchy for this project. The first question Starbucks had to answer was whether or...
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... Overcoming Challenges to Conducting Online Surveys Jiali Ye Georgia State University, USA Chapter VIII AbstRAct The widespread use of personal computers in the work place and at home has created a new opportunity of conducting research. With the increasing accessibility of the Internet and e-mail, using the new medium to distribute surveys is gaining popularity among researchers. The online survey, however, is a “double-edged sword,” with the ability to access a large number of respondents at low costs, but the risk of increasing difficulties to evaluate the quality of the research (Couper, 2000). Concerns over response rates, sampling, and controlling the data collection environment have posed serious challenges to online survey researchers. The purpose of the present chapter is to offer suggestions for addressing these concerns. After a brief discussion on the formats of online surveys, the author will outline the challenges of conducting online surveys, and provide some strategies to overcome these challenges. IntRoductIon formats of online surveys Internet-based research may appear in various forms, but generally there are two formats for online surveys: e-mail surveys and Web-based surveys. E-mail surveys. According to Bachmann, Elfrink, and Vazzana (1996), e-mail questionnaires appeared almost simultaneously with the introduction of e-mail. E-mail surveys used to be restricted to population samples from within a company or a university. With the increasing...
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...MONISHA CUNNINGHAM 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. * The first stage began with the use of exploratory research, which is useful when researchers lack a clear idea of the problems they will meet during the study (Cooper & Schindler, 2014). This stage began with early secondary research of the market and indicated that such a product did not exist in the credit services industry. Starbucks went on to explore possible partners by approaching major card service companies. It conducted interviews with bank executives, visited call centers; even listened in on phone calls to learn how each resolved customer credit card problems. Through exploration researchers develop concepts more clearly, establish priorities, develop operational definitions, and improve the final research design. * After Starbuck identified their perfect partners, stage two was conducting focus groups. They tested the idea of a dual functionality card with four focus groups, using the services of an independent moderator. The focus groups involved two major groups of Starbucks customers who owned a credit card: those who used the Starbucks Card and those who did not. The data obtained from the focus groups proved to be extremely helpful. In exploratory research, the qualitative data that focus groups produce may be used for enriching all levels of research questions and hypotheses and comparing the effectiveness...
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...An online survey is a Web-based version of a traditional survey such as a mail or telephone survey. They are a cost-effective and, generally, unbiased way to collect opinions, interests, views, preferences, and factual information about a large number and wide variety of respondents. Online surveys, such as those offered by Survey monkey and Zoomerang, are excellent tools for collecting targeted opinions from employees and consumers due to their ease of use and user-convenient accessibility. Organizations utilize these tools to gather valuable brand and industry insights, and businesses of all sizes can increase efficiency and productivity if the surveys are used efficiently. Often a thoughtfully designed online survey can save a business a lot of time and money. With Web-based surveys, a manager has control over the physical appearance and can create attractive and inviting forms. Web-based surveys can include radio buttons and drop-down lists that permit only one choice for the response. Check boxes allow multiple answers. Text boxes can be one line with a limited number of characters, or they may permit unlimited text entry. Careful consideration should be given to the following areas when planning an online survey: (1). Topic-what is the purpose of the survey? (2). Simplicity-online surveys must be defined, clear, and concise; otherwise responses will be negatively affected.(3). Type - determine the type of question that is best suited to answer the topic. (4). Test-...
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...1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? A. An online survey of a cross section of Internet households. Advantages: The population from which the sample is drawn is representative of all internet households. So the population includes people aren’t users of lip balm and also users of competing lip balms. Disadvantages: Cost- to sample of internet households is far higher. Many households receiving the survey may not respond. Some people see this as junk mail and delete them without even opening them. Longer time to get results. It may take weeks to obtain survey data. B. An online survey of Carmex Facebook likers. Advantages: Low Cost, Quick response time. Easy to respond by just click on the flavor that they like the most. Disadvantages: May reach out to people who don’t really use Carmex. Some customers may not even have Facebook. Which means that they may be getting people are users of Carmex opinion. 2. (a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why? A. On a Facebook brand page, “engagement” measures how active its Facebook audience is with a specific brand through activities like posting a comment, liking a status or by replying to one of the...
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...he wants to leave the dismal life of a factory job, to pursue a chance in the Merchant Marines. He realizes that he would be running off like his father and this is probably the only thing that kept him from leaving this long. Amanda, Tom's mother, deep down knows the day is coming that Tom will leave. She says "But not till there's someone to take your place." She wants Laura, if not herself to be taken care of. At that moment in the play Tom is the breadwinner in the family and up to this point Tom is the underpriviledged child that wants to move on. He wants to pursue his dream, a more adventurous life. Tom was a likable character until we find out he didn't pay the electric bill with the intended money. When Jim is over and he says "I paid my dues this month, instead of the light bill". At this point, Tom becomes a more selfish character. There is less sympathy given in his direction. In fact, this is probably where we feel a little more sorry for Amanda. Amanda has probably not done everything right for her family, but her intentions have always been good. Tom has lost patience and wants to pursue his journey away now. There's no waiting to save the money for the dues. He doesn't stop going to the movies for a week or quit smoking to save money. He takes the money for the light bill. We know this is a painfully big deal and he has intentionally hurt his family at this point. He knows he has put himself in a position of no turning back. Now, he has to go. As if to make it...
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...The Effects of Employment on Academic Performance of Australian Accounting Students Dr Anura De Zoysa School of Accounting and Finance University of Wollongong Wollongong, NSW 2500 Australia Tel: 61 2 42215382 Fax: 61 2 42214297 E-mail: anura@uow.edu.au And Dr Kathy Rudkin School of Accounting and Finance University of Wollongong Wollongong, NSW 2500 Australia Tel: 61 2 42213148 Fax: 61 2 42214297 E-mail: krudkin@uow.edu.au The Effects of Employment on Academic Performance of Australian Accounting Students ABSTRACT This study examines factors that impact students engaged in paid employment while studying in a tertiary accounting program in a regional Australian university. It examines the differences in experience of domestic and international students. No direct significant relationship was found between paid employment and academic performance for the overall study sample. There was a positive relationship found between paid employment and academic performance with respect to domestic students. However, in the case of international students a negative relationship between paid employment and academic performance was observed. A significant positive relationship between a shift work pattern of paid employment and academic performance was found. The Effects of Employment on Academic Performance of Australian Accounting Students 1. Introduction This study makes a contribution to the literature...
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...------------------------------------------------- By: Freda Manning January 31, 2016 MBA 605 Business, Government, and Society Mercy College January 31, 2016 MBA 605 Business, Government, and Society Mercy College Abstract In this paper, I will examine and compare the impact of American, Japanese and European Labor laws and how it's managed throughout the society. I will begin by providing facts on employment protection throughout history for each country and identify their weakness. Next, I will discuss the impact of each country economic structure and how it influences the market and employee regulations. Finally, I will compare various facts of Japanese, American and European labor laws that have a significant impact on the new economic environment. Background In the 1980's employee protection was not a high priority for businesses. Many restraints put on small businesses prevented the growth of private sector corporations (Steiner & Steiner, 2012). Resulting in high unemployment rates and slow economic growth (Steiner & Steiner, 2012). There has been strains placed on the permanent employment system in Japan, because of the larger number of older workers and the increase in the retirement age (Gould, 1984). Historically the U.S government did not interfere in employee relations; employees at times were treated like property, or as a means for production cost. There was decreases in wages and no incentive to improve working conditions. In the 1930s is when the U.S government...
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...EMPLOYMENT AGREEMENT This Employment Agreement, by and between Hobble Creek Publishing and Aaron Jameson, is entered into this 12th day of October, 2002. As of November 1, 2002, Hobble Creek Publishing employs Aaron Jameson, and Aaron Jameson accepts employment, as a full-time Editorial Assistant. Job duties shall include evaluating manuscripts, copy editing, and proofreading. Aaron Jameson shall be paid $2,500 per month, which is equivalent to $30,000 per year. Salaries are paid monthly, on the last business day of the month. Aaron Jameson shall be entitled to a paid annual vacation of TEN (10) days during each year during the continuation of this agreement. Vacation time must be taken in the year earned. In addition to vacation time, Aaron Jameson may take the following paid holidays: New Year’s Day, Martin Luther King, Jr., Day, President’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving (plus one additional), and Christmas (plus one additional). In addition, Aaron Jameson shall be allowed three days each year to attend professional meetings or seminars, provided that he plans attendance at such meetings or seminars for minimum interference with the business of Hobble Creek Publishing. The length of Aaron Jameson’s employment will be an initial term of six months, with the possibility of continuation beyond that period depending on Hobble Creek Publishing’s needs and upon his performance. Aaron Jameson’s employment with Hobble Creek Publishing...
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...QCF LEVEL 2 DIPLOMA IN CYPWF Unit Title: Understand employment responsibilities and rights in health, social care or children and young people’s settings Unit number: 201 Unit reference: R/602/2954 Produce an employee document/handbook that has information on Employee Rights And Responsibilities. Your document should consist the pointers outlined below. 1 statutory responsibilities and rights of employees and employers Rights at work Your rights at work will depend on:- Your contract of employment cannot take away rights you have by law. So if, for example, you have a contract which states you are only entitled to two weeks' paid holiday per year when, by law, all full-time employees are entitled to 28 days' paid holiday per year, this part of your contract is void and does not apply. The right you have under law (to 28 days' holiday in this case) applies instead. If your contract gives you greater rights than you have under law, for example, your contract gives you six weeks' paid holiday per year, then your contract applies. There are special rules about the employment of children and young people. Statutory rights Statutory rights are legal rights based on laws passed by Parliament. Nearly all workers, regardless of the number of hours per week they work, have certain legal rights. There are some workers who are not entitled to certain statutory rights Sometimes...
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...Contract of Employment THIS IS AN AGREEMENT between (1) [Company name] whose Registered Office is at [Registered address of the company], (“the Employer”) and (2) [Name of employee] of [Address of employee] (“the Employee”) IT IS AGREED that the Employer will employ the Employee and the Employee will work for the Employer on the following terms and conditions: 1. Job title The Employee’s position is that of [Job title]. The Employee may from time to time be required to carry out such other reasonable duties as the Employer may decide, without additional remuneration, should this be necessary to meet the needs of the business. 2. Commencement and continuity of employment The Employee’s employment with the Employer began on [Date]. The Employee’s continuous employment, taking into account any service with Employer and with any previous employer which counts, began on [Date]. 3. Probationary period The first [Probationary period] of employment will be a probationary period, during which the Employee’s performance will be monitored. The probationary period may be extended by the Employer. During the probationary period this employment may be terminated by either party giving one week’s notice to the other in writing. 4. Hours of work The Employee’s normal working hours are: Monday from to Tuesday from to Wednesday from to Thursday ...
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... Therefore, figuring out which employment laws apply to the workforce can present a challenge because they can come from federal and state sources. The laws that are applicable to each workforce sector for employee protections depends on many factors; the number of employees, the type of business it conducts, and if it crosses state boundaries. The purpose of this paper is to examine how federal and state governments differ in their application of employments laws and will discuss an employment protection provided exclusively by a state government. State vs. Federal Wage, hour and employment laws governing employers and employees are set at the state level and the federal level. Often measurable differences between federal laws and state laws exist depending on the state the company is operating in. When this occurs, companies are supposed to comply and govern their policies to follow the laws that offer the best protection to the employee. On the federal level the agency over employment law is The US Department of Labor (DOL) this agency administers federal employment laws. In most states employment laws are administered by the states labor division. With many agencies under the DOL it has countless laws and it would be time consuming to summarize the differences in federal and state laws for each topic, but a few employment laws will be discussed in more detail to show how the differ. Federal Regulations For example, The Employment Standards Administration (ESA),...
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...relationship is established in this case. A Contract of Service Employment Contract is a verbal or written agreement expressing: 1. One person’s agreement to recruit another as a staff and 2. The agreement of the other person to work as a staff to the company. Therefore, an internship of contract is also considered a Contract of Service. ESSENTIAL CLAUSES OF CONTRACT OF SERVICE HOURS OF WORK An Employment Contract must clearly state 1. The daily work hours, 2. Number of working days in a week or a month as well as 3. Number of days for rest in a week. An employee is covered by Employment Act is not required under his/her contract of service to work more than 8 hours in a day or 44 hours in a week. Employers that require their staff to work over twelve hours per day are required to apply for overtime exemption from the Ministry of Manpower(MOM). EMPLOYEE BENEFITS In Singapore, employee benefits include annual leave, medical leave and healthcare benefits, retirement fund contributions, staff incentives and bonuses as well as related family (maternity and childcare) benefits. DESIGNATION TITLE AND JOB SCOPE The Employment Contract must clearly state the designation of the employee. It must also clearly define the job scope to be fulfilled by the employee. LEAVE ANNUAL LEAVE Employees must have served at least three months with their employer to be entitled to annual leave stipulated in the employment contract. According to the MOM, an employee is entitled to at...
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