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Palm Inc.

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Submitted By jessie6002micky
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The following is a SWOT analysis of the Palm Inc. company based on From handhelds to smart phones – the pioneers of Palm Inc. (2011), Richard Ivey School of Business foundation. The strengths, weaknesses, opportunities and threats that this company is facing will be outlined to identify the positive and negative factors influencing the inside and the outside of the company. This analysis will help to develop an awareness of the factors that may affect strategic planning and decision making of Palm Inc.

Strengths

1. Years of experience For Palm, years of experience at software development, marketing and device development are really a great strength. Palm start in 1992, 18 years let Palm experienced a lot of technological change, also made Palm earn a lot of experience. They know many marketing skills, they can avoid mistakes from previous products. So experience is one of the most important strength a company should have.
2. Loyal customers Customer is God. Everyone knows this truth. If you grasp customers’ hearts, you win. Palm is a company of 18 years history, so Palm has many loyal customers. Like Apple, if you get used to the IOS system, you can not get out of it, so the same as Palm OS system. Palm still have this part of people.
3. Value A company’s value comes from two parts, one is intangible value, another is tangible value. After those years, Palm already had its value. Intangible value such as reputation can make public believe in Palm.
4. Controlled both hardware and software
5. Success in Treo product line Palm got a hug success in 2006, it’s a good signal for Palm. Treo smart phones let Palm earn 30 percent of market share in the United States and bring Palm back to life. Having this success experience, Palm can learn from it and come out more great ideas and make them come true.

Weakness

1. Lack of innovation •

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