Free Essay

Panda Express

In:

Submitted By lewlewlew
Words 5337
Pages 22
UNIVERSITY OF LA VERNE
La Verne, CA

Group Assignment: Panda Express

Prepared by

05/21/2014

College of Business and Public Management
Department of Business Administration Business overview In 1973, Andrew Cherng opened the first Panda inn in Pasadena, one of America's great ethnic melting pots. In 1983, He realized that Southern California offered an excellent market for fast food. So he launched Panda Express and opening the first Panda Express in a mall in Glendale, California. It proved to be a very successful beginning because the Panda Express was one of the few quick-service restaurants with full-service concept. The early Panda Express was usually located in shopping malls, but eventually they spread into other spots. They first in its home base of Southern California, then eastwardly, to the Western states of Nevada, Arizona, Colorado, and Utah and eventually to the East Coast.
In 2007, Panda opens its 1000th location in Pasadena and achieves 1 billion in revenue. In 2013, Panda Express achieves with 23,000 employees and over 1600 stores in 51 States and abroad. ("Cherng. A," 2012). Panda’s annual sales is about 9.2 millions.
Panda Express Motivation of Expanding
Panda Express has already enter into the foreign market-Mexico in 2011. Until now, it has the Canada and Mexico foreign market. Panda Express has the goal that becoming the largest and a leader in the quick-service Asian restaurant and inspire everyone to better their lives. Panda Express wants to seek the new market and support the health food to the whole world.
Seeking the market is the most important motivation, thorough this way, Panda Express can open more stores and get more market share in the fast food industry. In traditional fast food industry, health food is the future development trend. Panda Express commits itself to develop the health food with the wok smart system. This way can improve Panda’s competitive power in the fast food industry. So Panda Express wants to expand the market and scale.
Another motivation is securing the key supplies. Fresh and huge food supply is essential requirements for a restaurant. As we know, Agriculture has the government subsidies in U.S. Agricultural products are a little higher than outside. Panda Express can find the new stable supply with lower price. The key supplies are also the important requirement for Panda Express to find the best location.
Overview of countries
We choose three countries-Australia, Singapore, and Brazil for the project plan. Those countries have stable political environment and Chinese food background, so we choose them. Australia is a developed country with the world's 12th-largest economy in the world. The territory area size is 7.6 million km2. The population of Australia is 23 million. GDP is $1.56 trillion in 2013. Singapore territory area size is 716.1 km2. The population of Singapore is 5.4 million. GDP is $276 billion in 2013. Brazil is the largest country in South America both by geographical area and population. Brazil is a developing country with a 201million population. We use more details about those countries to take SWOT analysis to find the best location for Panda Express. SWOT analysis of each country
Australia
Strengths: Australia has the huge tourism market. Lots of visitors can improve the market demand. There have lots of Chinese people who would like the Chinese fast food in Australia.
Weakness: Australia is a developed country with a saturated market. Secondly, Australia just has the 23million people which are not high consumer level. Last one, Australia government have higher tax rate for fast food industry.
Opportunity: There have the mature fast food industry and has the Chinese food and consumers in Australia.
Threats: There are lots of fast food restaurants in Australia.
Singapore
Strengths: Most of people are Chinese in Singapore. Secondly, Singapore’s market is concentrated. This is helpful for the advertisements.

Weakness: Singapore is very small country with the limited market. Secondly, Singapore imports the necessities of life from outside. That will be a big barrier for the restaurant operations.
Opportunity: Small market is easy to control.
Threats: Lots of Chinese restaurants will be the competitors.
Brazil
Strengths: Firstly, Brazil is the agriculture country. Panda Express has the enough suppliers. Secondly, Brazil is Brazil is a part of South America. It is the largest country in South America. Brazil also is a developing country with the high growth rate. The market is huge. Thirdly, Brazil has the mature fast food industry and has the Chinese food restaurant. Fourthly, Brazil has the huge tourism market. Lots of visitors can improve the market demand.
Weakness: Brazil has diversified culture about food. The food industry is booming and complicated.
Opportunities: Firstly, there have the Olympic Games 2016 in Rio de Janeiro (the capital of Brazil). That is the best time for Panda Express to advertise the public image to the whole world. There also will have a huge demand in the Food industry.
Threats: There have lots of fast food restaurant in Brazil which will be the competitors.
Reason for Choose Brazil
Panda Express has their strategy about expanding the global market. The expansion strategy is taking in North America and South America as the first step. In North America, Panda Express has the Canada and Mexico market. Brazil is a part of South America. It also is the largest country in South America with the huge market.
Through the SOWT analysis, there are lots of strengths and opportunities. If Panda Express access to the Brazil market, Panda will have enough suppliers and save the transports fee. Panda Express also can use the Olympic Games to do advertisement.

Political and legal environments in Brazil
Firstly, the political of Brazil is very stable. We compare Brazil with U.S., Brazil is about 8.5 political stability, the U.S. is 9-9.5 (Higher score means more stable). The stable environment is advantageous for Panda Express’s expansion. Secondly, Brazil is also a developing country. The government is open-minded on attracting the foreign investment and would offer the promotion policy.
For the legal environments, we can refer to the mature fast food industry in Brazil. There are lots of American fast food companies and domestic fast food companies in Brazil. Through that, we can know that the foreign fast food industry is accessible in Brazil. For example, Brazil has the KFC, McDonald’s and Burger King which are America’s fast food in Brazil. Brazil also has lots of regulation about the food industry. Panda Express should follow the regulations. There also have a mass of Chinese restaurant in Brazil; Panda Express can draw on the experience of those restaurants. In the project plan, Panda Express will take the domestic suppliers to support their restaurant. We should not concern about the Import policy about Brazil. About the trainers and managers of Panda Express, they will introduce those people from U.S. The law and policy in Brazil can sustain those requirements.
Analysis in terms of financial and cultural environment
First of all, before we expand our business abroad, we need every potential risk and possible issue to be clear enough so that we can avoid or prevent it from causing huge damage to our company while expanding. Hence, analysis of the local environment is very important. The following analysis will include from population, economic and financial figures.to their culture analysis
Population

Generally, population is equal to your market scale, the more population there are, the larger market we have. Thus, as this figure shows, the population increase around 10 million during past 10 years which our target market is accessible.
GDP growth rate:
From GDP growth rate we can see how good or bad a country’s economy is, it’s either growing or recessing. As we see this chart, most time the GDP growth rate are positive except during 2008 to 2009, the biggest global financial crisis impacted Brazil and led their GDP grow rate to be negative. But after that, their economy went up in a huge degree, even cover the negative periods, although the growth became slowing down in 2012, it was still positive and tended to be stable at 2 to 3 percent which their business environment is good.

Currency rate and average wages in Brazil:
Now the currency rate as following graphic 1 shows is around 2 to 2.2, compare with rate during past six years it has been depreciated for around 40 percent, which for us is a great time to expand since we have exchange more Brazil real than before. Also, not just currency rate, their consuming behavior is one we need to consider. As a fast food restaurant company, we need to know at how much they spend on food and at what percent of their salary.
Graphic 1: currency rate

Graphic 2 spending statistic

From graphic 2 we can see the average wages is around 2000 which is around 1000 USD. But food consuming is the biggest part of their total spending which means in Brazil any business related to food has a bigger advantage.
Cultural issues:

As chart shows, in terms of Hosftede’s six dimensions theory, United States has the big difference on individualism and power distance and small difference for rest parts, which once our business enter Brazil, these would be conflict between two different culture, so finding the way to prevent cultural impact is also priority.
First, the way that used to manage a company in US need be to changed, in US, people have a strong sense of individual rather than a group, they care about personal right and love to be free, and can’t accept too many private questions since they are kind of protect themselves from people. By contrasting, in Brazil, people believe that group will be much stronger than individual work, and working with group will be more efficient and better quality.
Once our business conduct there, we need to set up a cultural system to make change to fit their group behavior. For instance, we don’t give them individual work as we did in US, instead, we collect those individual works and combine them to a project then assign it to a group. But even this way, the further problem might occur which is the relationship. As a team, conflict between members always happen while different opinion raise. Hence, to maintain the harmony and long lasting relationship, well communication and sense of trust need to be create before team work start.
Another problem is the power distance, US has medium low PD index but Brazil has medium high rate. The most important thing in this part is that hierarchy system and inequalities in company are fundamental factors, not as flat and US, which the hierarchy needs to clear and there need to be one guy to command for the whole company. Current and Historical Marketing Practices
Product
On websites, nutrition calculators allow customers to customize the perfect meal “Panda” and to ensure nutrients. The only thing customers need to do is choose the meal size and add their favorite delicious entrees and sides by clicking the green button that appears as they hover over each tasty item. The selection of entrees may be decided by location. Panda offers various foods, including chicken entrees, beef entrees, seafood entrees, regional entrees, and also sides, appetizers, desserts, and drinks. Panda not only tells the customer how they make every item and the ingredients used, but the customer also gets information about the nutritional value. The most important thing is the taste of the food must be timely and adjustments must be made to cater to local tastes. Brazilians favor tenderloin, and most like spicy dishes.
Price
A panda bowl is a reasonable size bowl with rice chow mien, or something like that, and with a meat of the customer’s choice. They are all good! The price is about $6, if the customer does not order a drink. There is a two-entree meal: half of the plate is a yummy meat and the other a side with rice or another similar side dish. The two-entree meal is about $7. You can also get egg rolls and other Asian side items for an extra $2. Over all, some people would say it is really expensive! However, the price is really good, and it is not bad to treat yourself with some yummy Chinese food every once in a while.
Promotion
Panda attracts more consumers with coupons, as does other fast food restaurants. For example, customers can get a free third entree after completing a short online survey. To access the survey, customers have to use the code printed on their receipt from a Panda restaurant. There is one thing, be sure to keep the receipt because you also need to enter the store number, and customers have to do it within a couple days of purchase. The receipt will give customers the web address for the survey. Many customers always get a free entree with this code. On the other hand, panda launched a new promotional gift card. Each card is 30$USD. Customers can purchase the gift card on Panda's official website. The most delicious gift will be given and customers will find the right size and color without having to worry. Family and friends will be surprised when they receive the gift card. The promotion also applies to Brazil.
Place
Panda restaurants are generally located on densely populated streets and areas. Brazil's population distribution has a large regional difference. Very few people live in north, central and west Brazil. Ninety percent of people live in the southeast coast area; large cities are also concentrated in this area. The area has maritime transport facilities, a tropical monsoon climate, and a surging population.
Sao Paulo, Brazil's largest city; Rio de Janeiro, the second largest city and the host city of the 2016 Olympic Games; and Recife are the three most densely populated cities in Brazil. The local climate in the country and relatively low altitude of this area are all conditions that are suitable for human growth. On the contrary, the capital of Brazil, Brasilia, does not have these advantages.
Market Opportunities
The fast food industry is a large and diverse industry with plenty of opportunities in Brazil. According to A Survey of Brazilians' Eating Habits (2010), 33% people of Brazilians were spending more on food than they were before because of the increasing size of the Brazilian middle class and the economic boom. This percentage follows only China and the USA, where 48% of the population is willing to spend more of their money on food. Whereas, 25% of Brazilians said that they ate fast food frequently. 28% of American ate fast-food regularly, which is similar to the fast-food habits of Brazilians. 19% of Brazilians said they dined at least two times a week in restaurants, which is also only behind China where 33% the Chinese ate out with such frequency. There are some other data about the food and drink industry in Brazil: 2014 per capita food consumption = +7.2% y-o-y, the forecast compound annual growth rate (CAGR) to 2018 = +7.4%; 2014 soft drink sales = +8.4% y-o-y; and forecast CAGR to 2018= +8.3%.
On the other hand, the chief economist Ian of Ukraine Bank in Brazil recently released a report showing that according to an observation of Brazil's economic structure development plan in 1950, the Brazilian World Cup and the Olympics are bound to promote its infrastructure and employment rates. It also will create a tourist tide in Brazil. In other words, it will inject a strong economic stimulant from all areas of the country. The Vacas Foundation said the World Cup will inject 142 billion reais into the Brazilian economy from 2010 to 2014 (1 U.S. dollar equals 2.1 reais), and will bring revenue of 63.48 billion reais for Brazil. The 12 host cities in Brazil will receive a total of 14.54 billion reais in infrastructure investments from the 2014 World Cup; therefore, the GDP is expected to increase to 7.18 billion reais in Brazil. The World Cup and the Olympic Games biggest gift to Brazil will be their important role in the development of tourism. According to Brazilian government statistics and forecasts, thanks to several major events continuously held in Brazil, between 2010 to 2014, the total number of international tourists in Brazil will increase by 298 million, and in 2014 it will reach 7.4 million passengers during the World Cup. The Brazilian government will obtain an additional 5.94 billion reais in revenue throughout this four-year period. The fast food industry will get a huge market opportunity not only for the large number of tourism, but also the economic growth.
Human Resource
Panda express holds the principle that everything it has built is the spirit of opportunity and a belief in creating an environment that invites participation from everyone. So Panda express cares little about an employee’s nationality or gender. Instead, diversity in the workforce is an important element that composes of people from different skin colors and countries. No discrimination in Panda express. With such large diverse workforce, employees in different cultural background, race, religion and sex come to unite in Panda express. As a consequence, Panda express absorbs diverse culture and infuse it to itself, which makes it understand needs of customers who come from foreign countries easily due to its diverse employees. In Brazil’s market, if anyone who want to join in Panda’s family, they need to submit their resume, background checks, and personal references and so on.
Panda Express tries to put employees on the first place and improve their quality by offering them opportunity to immerse in social environment. That is an uncommon way to learn something. With Panda Express’s training, it is not only an ordinary restaurant to sell food or service to people, but also a good chance to enhance its workforce, which makes its employees more knowledgeable and capable. “Today, there are 400 corporate employees, working in a culture Brandt describes as nurturing, instructional and focused on giving back, whether through the nonprofit Panda Cares program or through internally driving driven training and development events.” (Field, 2008, p. 61) Hiring problem
There are many aspects involving the hiring process in Brazil. In 1943,Brazil created the Consolidation of Labor laws regulated labor relations, after that, this denomination must be followed by employers when they were hiring the employees. Otherwise, employees also expect other benefit, such as health care and day care assistance. Therefore, the workforce in Brazil is quilt expensive.
Working week
According to Brazil’s business law, no one can work more than 44 hours a week, which means the person should work 8 hour work day (Monday – Friday) and then 4 hours on Saturdays in a week. Another right is that the benefits vary accordingly to company and employee's occupation, for example, companies that have large number of women can be special cared a lot. Companies with high percentage of students will focus on scholarships.
Benefit
Many people in Brazil are willing to work for minimum salaries while they require providing benefit by companies, for example, some companies focus on benefit like day care because they are high degree of women concentration, the other companies focus on scholarship because the trainees and students employees.
The most common benefits are:
Health care: most companies not only offer health care to their employees, but also this benefit can be extended to children and spouse.
Day care assistance: the employer pays the daycare or at least part of it for the parents who have little kids. Some companies also pay part of the tuition for employees who are willing to attend a course that is relevant to his/her occupancy in the company.
Transportation and meals
Based on the law, employers should provide employees with transportation when they go to work or back home. Employees who work 44 hours a week can be provided with one meal. If a company has more than 30 employees should provide a proper place for employees to have meals.
Paid vacation
Employees have 30 day’s vacation after they have worked for 1 year. The employer decides which day of the vacation begins. If family members work in the same company, they can apply for the vacation together without affecting the company’s business.

Organizational structure
First of all, let us be familiar Organizational Structure for a Catering Company. The organizational structure of your catering company comes down to how much control you would like to give up. According to Lister (2010), this shift in control can be greatly beneficial if you're able to put the right professionals in key positions to manage your company and provide consistent food and service for clients.
Marketing: Looking at the organizational structure of Panda Express senior management, it is evident that the company uses a liner system structure that keeps to unify commands and advises usefully.
The company is organized along different major business processes/functions, each headed by an Executive VP. Every department have special domain experts, training and monitoring are easy. These functions are HR (hiring, management), Complaint (customers service), Finance (including accounting system), Real estate (store design and location) and marketing (expansion in domestic or the global). This organizational structure can be used in Brazil because it is the most efficiency that can meet both the marketing requirement and the customer requirement. Mission is clear and every department just care their missions.
Environment and financial: Brazil is a developing country with stable political. The government is open-minded, so a lot foreign companies are willing to invest in Brazil. The government spending and consumer spending is increasing year by year, which means the financial environment in Brazil is optimistic and it is a potential market to expand.
Culture: Panda Express might seem like just another successful Chinese-food chain. But its success stems from an unusual corporate culture that centers on personal self-improvement as the route to better business performance. (Carol, 2010) “Panda focuses on fostering a culture that creates happy associates, which becomes happy guests. But first we have to work on ourselves and love ourselves. ” (Christopher, 2012) At Panda meetings, managers usually hug each other and sit together to come up with many good ideas. Managers usually discuss their personal lives, failings, and difficulties with their employees. What Panda Express wants to create is a fully equal society for both employers and employees. If it still use this strategy in Brazil for hiring employees, which will gain large popularity. Because everyone wants to be treat equally no matter he/she is the supervisor or employee.
Analysis of three international expansion strategies for Panda Express After some analysis of the Brazilian market, our group discuss about the three international expansion strategies for Panda Express. As we learned four traditional expansion strategies, the best three for Panda Express are Cooperative Contracts, Strategic Alliances and Wholly Owned Affiliates.
Cooperative Contracts Cooperative Contracts have two forms, licensing and franchising. First one, licensing for Panda Express is to allow a specific Brazilian company to produce some of its product in Brazil, and the company pays for royalty payments to Panda Express. But licensing seems not fit Panda Express. Because all the product of Panda Express it about food, especially Chinese food they don’t have any technology patent. Everyone could cook Chinese food everywhere only if he wants, even they cooked the same taste. So licensing doesn’t work for Panda Express. Second one, franchising is the most popular way for many companies to enter foreign market. KFC, McDonald’s, and Pizza Hut, they are all through franchising to join the globalization of business. Franchising means Panda Express will license the entire fast food business to another people or organization. By this way, Panda Express does not have to pay much on research and develop department on the Brazil market, especially culture analysis and how did they integrate into the Brazil market. It saves lots of time and money to enter the market. It is a very good strategy when a firm’s domestic market is close to saturation and has a strong need to develop new market. But the domestic market for Panda Express still has huge potential; the revenue is also growing every year. There is also some disadvantage of choosing franchising. One of the biggest impacts is loss control of quality and brand image. Especially for the developing companies like Panda Express, it is very important to have enough control on the international operation. And they are also in the early stage of internationalization development.
Some small mistake on operation and management will influence the whole company's internationalization development.
Strategic Alliances Strategic Alliances contain Strategic Alliance and Joint Venture. Strategic Alliance for Panda Express means to combine with a local Brazilian company to develop and operate fast food business in Brazil together. In this way they also combine the key resources, total costs, business risk, technology and people. Joint Venture is a little bit same as Strategic Alliance; the difference is the two companies collaborate to form a third independent company. It means Panda Express may not use its own brand to enter the Brazil market. They may use the new brand name of the third company like Panda Brazil; depend on the two companies’ plan. Strategic Alliances for Panda Express could avoid some government barriers to entry. For example, there may be some higher requirement for foreign companies to sale fast food in Brazil. So when Panda Express combines with Brazil companies, it would turn to be a local brand. It makes them faster to enter the market, and also share the costs and risks of the business. But there are also many disadvantages for Strategic Alliances. The most important point is profit. Panda Express is in a rapid development stage, so they need as more cash flow as possible to support their development; two companies mean half profit or less profit for each. Two cultures of each company and two cultures of each country need to be well combined. Cultural differences may influence the operate decision and lose many business opportunities. Two ownerships also will cause the power struggles, especially during some big decision. For example, local company wants to change the logo and add some Brazil culture but Panda Express wants to keep the tradition. It becomes very complicated to decide who lead the company and make decisions.

Wholly Owned Affiliates
Wholly Owned Affiliates is defined as a parent company which is 100% owned by another company, the parent company could be new build or buy from the market. So for Panda Express it means to build a parent company in Brazil. The parent company receives all of the profits and has complete control. By this way Panda Express could build up the Brazil Company whatever they want to develop the market. Because of the fully controlled, they can choose to keep the product style and operation or change it depends on the market. They are also free to allocate their revenue and even support their domestic market. The only disadvantage of Wholly Owned Affiliates is the expense of building a new company and operations. And Panda Express also need to make enough research to ensure that the new company fits the demand of the local market.
Justification of the chosen strategy from the alternatives After a series of contrast, and as we mentioned before Brazil is a big potential market, the Wholly Owned Affiliates is better for Panda Express. As what Panda Express did, they have more than 1,600 restaurants, but there is no franchises store, Panda Group directly operates all the restaurants. And there are couple reasons why it fits Panda Express in Brazil.
The disadvantage of this strategy is the cost of building the new company, but recently there is a good chance to build the company- The Olympic Games and World Cup Brazil in Brazil. Both are the world’s largest sports event. The most direct impact is a huge number of tourists will come to Brazil from all over the world. Especially around some scenic spot and sport field, fast food restaurants are often the most crowded places. It means the large demand is over the limited supply. So it is the great time to enter the market. Tourists will not care about you are a new company or not, they just want their fast and delicious food. So it is a good time to build up the brand and also gain the revenue. And the 100% owned also makes Panda Express earn the whole profit, and the recovery of costs will be shorter. After the Olympic Games, Panda Express would have enough experience and money to join the competition in local market. So it is a good idea to set the restaurants near some scenic spots and race place in the early time when enter the market. And Wholly Owned Affiliates also provide wholly control and directly operation. The market now requires more innovation than before, and it also becomes more complicated and changeable. So how to make the right decision in time according to the market reaction is very important. For example, if one kind of Panda Express food has some health issue even it has not been confirmed. They could just remove this item from the menu and provide some discount to consumers in order to keep the brand image. Those actions could be decided in a short time even if it will cost a lot. But if there are two or three profit shares as it in other strategies, it would need more time to discuss it is sure or not, and lose the best time to make decision.
So the Wholly Owned Affiliates would help Panda Express a lot at this perfect time. Although the short-term investment will be more than before, the long-term revenue is very considerable.
Reference
Andre, C. (2012). Panda Express.
Retrieved from http://www.pandaexpress.com/

Brazil Economic figures and graphics
Retrieved from http://www.tradingeconomics.com/brazil/

Christopher, H. (October 19, 2012). Panda Express co-CEO discusses how to create a culture.
Retrieved from http://blogs.oregonstate.edu/business/2012/10/19/panda-express-co-ceo-discusses-how-to-create-a-culture/

Carol, T. (November 29, 2010). What You Can Learn from How Panda Express Takes a Meeting.
Retrieved from http://www.cbsnews.com/news/what-you-can-learn-from-how-panda-express-takes-a-meeting/

Dr. Denise Youngblood Coleman, Editor in Chief, CountryWatch Inc. (2012); The Political Stability Index. (Pg. 2)

Field, K. (2008, June). Putting employees first. Chain Store Age, 61

Flavor of Brazil - marketing opportunity
Retrieved from http://flavorsofbrazil.blogspot.com/2011/01/survey-of-brazilians-eating-habits-2010.html

GDP of Australia, Singapore and Brazil
Retrieved from http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)

Hofstede six dimension comparison
Retrieved from http://geert-hofstede.com/brazil.html

Lister, J. (2010). Organizational Structure for a Catering Company.
Retrieved From http://smallbusiness.chron.com/organizational-structure-catering-company-20292.html Medical Daily (May 8, 2013) Australia fat tax about junk food
Retrieved from http://www.medicaldaily.com/australia-fat-tax-levies-junk-food-latest-fight-against-obesity-245678 Market Line (January 2012) Fast food in Brazil report; Reference Code: 0076-2230

Overview about Singapore
Retrieved from http://en.wikipedia.org/wiki/Singapore

Overview about Australia
Retrieved from https://en.wikipedia.org/wiki/Australia

Overview about Brazil
Retrieved from http://en.wikipedia.org/wiki/Brazil

Panda Express Goal and health food
Retrieved from http://pandaexpress.com/company/#community

Panda Express history
Retrieved from http://pandaexpress.com/company/#!/story/story-2011

Product, price and promotion of Panda
Retrieved from https://www.pandaexpress.com/?utm_expid=34887396-0.qirSsxAhQYqgZtLlEvNg2g.0&utm_referrer=https%3A%2F%2Fwww.google.com%2F

The benefit of Brazil from world cup -marketing opportunity
Retrieved from http://uk.reuters.com/article/2014/05/16/uk-brazil-worldcup-poll-economy-idUKKBN0DW1IJ20140516

Similar Documents

Free Essay

Panda Express

...Guanlin Situ EWS 301.02 Prof Banh 5-14-2013 The Westernized Panda As the melting pot, “the United States has the largest ethnic Chinese population outside Asia” (Zhou 43). When people choose to step in the melting pot, their original identities will be blurred in some ways, languages, daily habits, religions, and the most important element, which is food. Panda Express, a fast casual restaurant serving American Chinese cuisine, is one of the most popular places that serving orange chicken. The company was founded in 1983 by Andrew Cherng, Peggy Cherng and Ming Tsai Cherng. It is also the largest chain of Asian fast food restaurants in the United States. As of year 2011, the company has approximately 1500 restaurants covering 42 states and Puerto Rico. To a sector that was used to be dominated by American fast food, burgers and fried chicken, the invention of Panda Express found a good market niche. The success of the company relies heavily on its unique concept, quick-service Chinese restaurant, and its locations, shopping mall food courts, supermarkets, key intersections, college campus, airports and casinos (Panda Management Company, Inc. History). Dishes featured in Panda Express are originated from different regions of China. Usually, adjustments have to be made in order to allow the dishes to be more acceptable by Americans. For example, cuisines from Hunan and Sichuan are usually “spicy and oily, often featuring a sophisticated blend of intense flavors” (Coe...

Words: 1621 - Pages: 7

Free Essay

Harvest

...Camels Camels are herbivores; they eat desert vegetation, such as grasses, herbs, and leaves. How do camels adapt to their environment? Camels have many adaptations that allow them to live successfully in desert conditions. Deserts are hot and dry. Winds blow sand all around, so a camel has long eyelashes. It has nostrils that can open and close. Why do camels have long eyelashes? The long eyelashes keep sand out of the camel's eyes. Thick eyebrows shield the eyes from the desert sun. Why does a camel have nostrils which can close? A camels nostrils can close so it doesn't get sand up its nose. Other Adaptations: 1. A camel can go a week or more without water, and they can last for several months without food. They can drink up to 32 gallons (46 litres) of water at one drinking session! 2. Camels store fat in the hump, not water. The fat can be metabolised for energy. 3. Unlike most mammals, a healthy camel's body temperature fluctuates (changes) throughout the day from 34°C to 41.7°C (93°F-107°F.) This allows the camel to conserve water by not sweating as the environmental temperature rises. 4. Camels feet are wide so they can walk on sand more easily. Their huge feet help them to walk on sand without sinking into it. 5. Camels have thick lips so they can eat the prickly desert plants with out feeling pain. 6. The colour of their bodies helps them to blend into their environment. 7. Camel's ears are covered with hair, even on the inside. The hair helps keep...

Words: 6422 - Pages: 26

Premium Essay

Reading

...stands out: the giant panda. The pandas live a peaceful and harmless life high in the remote mountainous regions of central China. The bamboo forests grow high, and are cool and wet—just the way the pandas prefer them to be. Pandas will climb upwards to 13,000 feet (3,962 meters) to feed on the bamboo that grows in their habitat; during the summer seasons, they will venture even higher. Pandas mainly feed on bamboo, but will eat birds or rodents as well. It is in this peaceful bamboo jungle habitat that the giant panda gives birth to and nurtures its young. The Giant Panda is one of the rarest and most exotic animals this world has given birth to. Pandas are mammals; they’re omnivores. The average lifespan in the wild for a healthy Panda is twenty years. The sizes they grow to are four to five feet (one to one and a half meters) tall and weigh upwards to 300 pounds (136 kilograms). In the past few decades the Chinese Giant Pandas have been added to the endangered species list because of their decreasing numbers. The Pandas made the list due to false pregnancies, poachers, poor nurturing, and lack of bamboo growth. First, pandas are slowly decreasing in numbers because of lack of reproduction. Pandas in the wild and zoos (artificial habitats) are losing interest in one another because of loss of habitat, food, and freedom. Over the decades there has been human contact with the pandas’ habitat, which is disturbing the mating rituals of the pandas. The lack of food...

Words: 1130 - Pages: 5

Free Essay

Journal Entry

...become a fat person at one time, during this process we can call the accumulation, but when children accumulate the experience, the parents might be a teacher, they told their children what them should to do, or if they did not do something they should be what a bad ending. Even sometime parents ask their children to do something even if their children do not want to do so. Maybe it is why children going to be young and would like to be rebel. However, the children always listen to their parents while they would lose some creation for themselves. In other words, human beings are animals who stand on the top. For instance, a pet has had breed by his mother, the pet will lose his nature skill. Such as tiger waits for food at the zoo and the Panda stands for country’s cute pet. Children follow the parents’ plan therefore lose the creation away liking a...

Words: 430 - Pages: 2

Premium Essay

Is There Ethical Treatment for Animals in Captivity?

...Is there ethical treatment for animals in captivity? The term “ethical” implies the moral basis of treatment towards animals while “captivity” denotes confinement or lack of freedom. The unmistakable contrast in these two words itself creates the argument whether ethical treatment is possible for animals in captivity. Humans had often been overly considerate about moral principles while dealing with its own kind. Whenever ethics were encroached upon, man stood up against it, questioned it and regained it. But unfortunately, lacking advanced communication like humans, animals are unable to. Human intervention in wildlife has bereaved animals of total control over their own lives. Man may reason out his intrusion, yet, the animals in captivity, being deprived of their natural habitats and having bred in man-made enclosures for generations, tend to misperceive their animality. It is indispensable to have an insight into what causes the bereavement of animals and how it is caused, before looking into its moral principles. Among the contrastive places that I came across in which animal captivity is proceeded, wildlife preservation zoos are the most popular, and least considered as a confinement of animal freedom. Thousands of people visit zoos daily but rarely give a thought to the miserable lives that animals have to spend stagnating and sleeping, due to the less spacious and artificial residences provided. Some present enclosures in zoos have been changed to natural barriers...

Words: 2181 - Pages: 9

Premium Essay

Mktg1001 Group Ananlysis

...According to the WWF 2012 financial statements, WWF received over $24.2 million dollars in revenue in the 2012 financial year through various sources. The largest source of income being individual supporters (61%). followed by legacies and corporations (22%),. The WWF uses many fundraising techniques in order to promote the organisation and realise funds from individuals. These include community events, supporter status offered for monthly donations, endangered animal adoption programs, bequests,workplace giving and Business partnerships. WWF engages with various corporations to develop integrated marketing campaigns that enable companies and their customers to show their support and to contribute actively to conservation. These collaborations are specifically designed to increase public awareness about WWF and to generate revenue for WWF’s global conservation efforts. The WWF states that "We establish company partnerships to improve the sustainability of supply chains and promote sector-wide action, whilst also promoting sustainable commodity investment within the finance sector." The WFF is in partnership with many well-known brands such as AVON and Coca-Cola and has recently established an alliance with CARE. Bureau of statistics concludes that 53% of Australian adults are concerned about the environment, yet only 14% made donations to an environmental cause. This leaves opportunity for WWF to increase its marketing strategy and improve its public message. In support of this...

Words: 1500 - Pages: 6

Free Essay

Prehistoria

...Extinction . As Dead as a Dodo! For every species that is alive today, perhaps a thousand more have lived previously and become extinct. Most of these extinctions occurred before humans evolved, and the species are known to us only through fossils The Dodo The dodo was a large (50 lb) flightless bird that lived on Mauritius, an island in the Indian Ocean. It lived undisturbed for so long that it lost its need and ability to fly. It lived and nested on the ground and ate fruits that had fallen from trees. The island was uninhabited and the dodo had no natural predators. Then Mauritius was colonised in 1638. Dodos were hunted for food and easy to catch because they were not afraid of people. New competitors were brought onto the island (including pigs, cats and rats). These competitors ate the dodos' eggs in their ground nests and also ate the dodo’s young. The last dodo was killed in 1681. Answer the following questions using information from the text: 1. What was the dodo? 2. Out of the four causes of extinction we have learnt about, which two caused the extinction of the dodo and why? 3. When did the last dodo die? Dinosaurs There are many theories as to how the dinosaurs became extinct. Keep in mind that there is no absolutely proven theory. Asteroid Theory According to this theory a large asteroid or comet collided with Earth about 65 million years ago. Scientists think that such a large collision would throw so much dust into the air that sunlight would not...

Words: 857 - Pages: 4

Premium Essay

Breadtalk

...capital. Corporate Social Responsibility is also measured as an approach to generate, expand and maintain optimistic corporation standing and brand imagery. BreadTalk who has got processes in China had experienced in Corporate Social Responsibility programme throughout one of the whole world’s mainly horrific tragedy – the Sichuan tremor that occurred on May 12th 2008. This company particularly produced Peace Panda, it is a Panda Bear which was a bun shaped having 4 dissimilar terms which symbolized the fear of the 6.8 scale quake as a helping hand for helping the tragedy. The company gave full part of the earnings from the transaction of “Peace Panda” to the Embassy of China and ‘China Earthquake Appeal Fund’ of Red Cross Society’s. This act of CSR confirmed their pioneering way to utilize their merchandise as an instrument to elevate fund. It in a roundabout way helps in improving the business media exposure and may also create a profound thought into the spirit of its consumers as it depicts kindness and empathy. With the endorsement and commercials of the “Peace Panda”, it also facilitates to increase the earnings also. Corporate Social Responsibility also magnetizes potential workers. Many workers often have a preference to work with corporations with alike principles and this guide to an enhanced work approach and superior output. Worker’s managerial obligation and job agreement might both boost when they understand that not only does the corporation focal point on getting...

Words: 1010 - Pages: 5

Premium Essay

Informative Essay On Californian Condors

... Very few people have wingspans much higher than their height. In history, the human with the largest recorded wingspan was Manute Bol. According to thesportster.com Bol’s wingspan was a full 8 feet 4 inches. The californian condor looks down at this figure from the sky laughing, knowing that its wingspan is more than a foot longer at a staggering 9 feet 6 inches and up! The californian condor is an animal that is quite endangered. According to defenders.org, as of May 2013 there are only 237 free-flying in California and surrounding areas. Californian Condors have faced many problems in the past. From pollution, to even being hunted, condors have seen it all. We can help this bird survive by helping the environment and encouraging the respect and peace this magnificent creature deserves. The Californian condor is the largest flying creature in North America. According to ventanaws.org, the Californian condor fully grown will weigh about 22 pounds and have loots a 10 foot wingspan. These birds have no feathers in their head when fully grown. There are also no physical stats such as weight or height that can tell you whether the bird you are seeing is male or female. A Californian condors diet is the same as all other vultures. These birds dine on carcasses of large animals. From this information, we can conclude that these animals versus the human race would have no problem beating us. The size that these condors would be a frightening sight. It seems even scarier...

Words: 525 - Pages: 3

Premium Essay

Disadvantages Of Beavercreek

...Beavercreek is a town that's rich with Midwestern charm and home to a plethora of intriguing residential real estate opportunities. The experts at J.L. Zimmerman Realty, a real estate and property management company serving Fairborn, OH, and surrounding areas, say there are lots of interesting diversions to pursue in this growing community. They offer these tips: Indulge In A Safari: Visit the African Safari Wildlife Park to view exotic animals such as camels, giraffes, zebras, Asian sika deer, and Scottish highland cows. You can feed the animals from your car, and a walking area provides a closer look at enclosed species such as the white alligator. Animal rides, pig races, and animal shows are offered in warmer weather. Enjoy Fine Sculptures:...

Words: 304 - Pages: 2

Premium Essay

Major Threats

...been major threats to the survival of wild pandas. In the 1950s, a panda’s habitat was estimated to cover around 5.1 million hectares. Logging over the next few decades peaked in the early 1990s, shrinking the habitat to 1.3 million hectares. It wasn’t until a 1998 government ban on logging in panda ranges and a new State Natural Forest Protection Project that habitat loss began to slow. Today, about 5.7 million acres (2.3 million hectares) of panda habitat are known to exist. The increase is attributed to real forest re-growth, the discovery of new areas where pandas live, as well as scientific improvements in measuring habitat size. Protected areas that exist now are not providing adequate protection of healthy panda populations. Nature reserves contain less than half (1 million hectares) of known panda habitat. That means more than half the world’s wild pandas aren’t protected. More than 300,000 people live within panda ranges, putting unprecedented pressure on the wild panda population. Climate change also threatens remaining panda habitat, bringing new weather patterns that could significantly affect future availability of shelter and food. Fragmented forest cover limits the panda’s range and could have a devastating impact on the overall population. The information in these pages has been taken from:  Smithsonian National Zoological Park, Washington, DC CI-Shanshui Center for Nature and Society, Beijing, China The Giant Panda in the Wild Species Report authored by Dr...

Words: 411 - Pages: 2

Free Essay

Evidence of False Thumb

...Evidence of False Thumb Evolution Roughly 75% of all the types of mammals that have ever lived are now extinct. We tend to think of extant organisms as all there is. We know dinosaurs once lived and are now extinct. An article explored the routes of diversification taken by early mammals, only those lineages in the far right based on figure 1, in Cenozoic Era have survived to the modern day. Each era group showed how common it was in various time period. The multituberculates were very common until the early Paleocene. In history, they were the dominant group of mammals, existing in the largest numbers for the longest time and are now extinct. Their generations, the spalacotheriods and eutriconodonts, were successful in the Early Creataceous but its population declined by the end of that Period. At the root of the tree showed (figure 1) the groups of mammaliaforms, not true mammals, but have some similarities. This group first appeared in the Jurassic era and didn’t survive the Cretaceous era. The Cretaceous ended with a global extinction that wiped out the non-avian dinosaurs, and several stem-mammals suffered the same fate. Others lingered into the Paleocene Epoch only to become extinct, possibly outcompeted in the rapid radiation of the therians. We tend to think of extinct groups as more “primitive” than extant groups, but the mammals radiated rapidly and many niches occupied today were occupied by now-extinct forms in the past. In the phylogentic tree some show niches available...

Words: 1589 - Pages: 7

Free Essay

Scene Narrative

...Task: Write a fictional narrative with one scene The grass beneath his paws was cold, as it was always this time of year. Autumn's refreshing draft of cool air filled the valley, kissing the river in front of the Husky. The shades of orange, red, and brown around him were typical of course, but there was no harm in hoping these colors would not accompany the fall season this year. The feeling of vibrant energy with dull decay had always struck a chord in his chest. "Is this really necessary Jack?" he shouted further down the river bank, glaring down a red fox pawing softly at the river's current. "Calm down pup, this'll only take a minute if I can just lay a paw on a single fish," Jack shot back quickly with obvious frustration stemming from his voice. His fur was already drenched at his previous attempts, but this did not stray him from his persistence. The Husky had already begun lying down on the bank's shore, paying little attention to Jack's assurance of success. He let out a sigh and licked his front paws. He'll never learn, why does my closest friend have to be the only fox around who can't even catch the smallest of fish? The sound of a splash rang out down the bank. He rolled his eyes knowing this couldn't possibly be the sound of a fish having been caught, but the sound of Jack slipping into the stream. Frustrated at the sound of Jack's obvious failure, he stood to his paws once again, bitter his rest was interrupted so soon. The pack had ordered them...

Words: 500 - Pages: 2

Premium Essay

International Trade

...International Trade ------------------------------------------------- Bear on the move Located in Guangdong, China’s richest province, Xianda Co. is a toy company that has been manufacturing toys since the onset of Guangdong’s economic boom in the early 1990s. While Xianda Co. is now a major manufacturer for a number of multinational toy companies, it began by designing and manufacturing its own line of dolls, teddy bears, puppets and building blocks based on its trademark character “Xia the Panda Bear”. Xia’s popularity was initially limited mostly to China’s mainland until late 2002; a year after China joined the WTO. In 2002, Xianda Co. saw a surge in demands for Xia products start in France, spread throughout Europe and North America, and move into South America. Today, Brazil is Xianda Co.’s biggest export market for Xia goods, and Xia’s popularity in Brazil alone accounts for 19 percent of worldwide Xia sales and 2 percent of Xianda Co.’s manufacturing output. Since 2003, Xia the Panda Bear has become the most popular toy in Brazilian history. A bear market A media frenzy of confirmed cases and unconfirmed speculation pertaining to China’s use of hazardous materials (for example, lead paint and potentially carcinogenic plastic and rubbers) to manufacture toys cheaply, sparked consumer panic around the globe. In response, the Brazilian government ordered all Xia goods pulled from store shelves and banned further toy imports from China until toxicology tests had been performed...

Words: 582 - Pages: 3

Premium Essay

Pittsburgh Zoo Research Paper

...hundred species of animals from all over the world. The Pittsburgh Zoo has a variety of different exhibits for the different types of animals, such as The Tropical Forest, The African Savanna, The Asian Forest, The Kids Kingdom, The Water's Edge, The PPG Aquarium: Open Ocean, Coral Reefs, The Tropical Freshwater, The Worlds of Discovery, and The Islands soon too come. The Tropical Forest has lemurs, monkeys, bornean orangutans, and western lowland gorillas. Next, in the African Savanna there is such a variety of different animals and species, such as the flamingo, black rhino, african lion, springbok, dama gazelle,ostrich, african elephant, masai giraffe, grant’s zebra, and the cheetah. The Asian Forest has snow leopards, amur tiger, red panda, komodo dragon, amur leopard, and a safari amphitheater. The Kids Kingdom has such a variety of animals that the kids can have fun looking at such as, california sea lion, hornbill,white-tailed deer, river otter, beaver, barn owl, kangaroo, llama, mini donkey, and sheep/ goat yard. Also,the kinds kingdom has a playground with many different slides that they can play on and an animal motions and connections playgrounds. Next, there is the Water’s Edge which includes, polar bears, sea otter, sand tiger shark, and there is a cool underwater tunnel to see all of the animal if they are swimming under the water. The PPG aquarium has the largest variety of species in the zoo, the coral conservation, sea turtle, puffer fish, The Freshwater Fortune:...

Words: 1140 - Pages: 5