...Case Study 2.6—Pandora Pandora radio originally operated as a freemium business model but soon switched to an ad-supported free business model. The difference between the two is what quadrupled their revenue. Pandora offers a unique customer value proposition. MailChimp succeeded with a freemium model but Ning did not because MailChimp was able to deal with issues because free products are ripe for abuse. When Pandora opened in 2005, they offered users 10 hours of free radio, then a year’s subscription for $36 per year. “In the first couple weeks we had 100,000 people come through and the vast majority listened to every last minute of their free ten hours,” said CTO Tom Conrad. “Then we asked them for their credit card and they would wander off into the wilderness.” (Gannes, 2010). They quickly switched to an ad-supported model. It was ad-supported in name only, however, because they had no ad server, no ad staff — not even a place on their page to put ads: But growth quadrupled overnight, and within three days, Apple called and asked to buy out ad inventory through December (Gannes, 2010). Pandora’s customer value proposition is an uncanny algorithmic ability to predict the music their customers want to listen to, and unlimited free musical content for those that don’t mind listening to advertisements ("Pandora and a," 2012). For freemium models, it was difficult to succeed for one main reason. A 354 percent increase in abuse-related issues like spamming, followed...
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...Pandora case 1. Pandora started with a website which provides personalized music playlists. Experts rated songs on as many as 500 different musical attributes or “genes”. Each gene corresponds to a music characteristic, such as gender of the lead vocalist, level of distortion on the electric guitar, syncopation, and vocal harmonies, to name just a few. Pandora has two subscription plans. On the free plan the listener will hear advertisments now and then and there is a user limit of 40 hour-per-month listening maximum and twelve total skips every 24-hours. For $36 a year, the subscription‐based plan provides members with unlimited listening hours, higher‐quality audio, a desktop player, and no ads. Pandora later developed a smartphone app, which also can be connected to some cars, which makes it easier for consumers to use Pandora in their cars. 2. The horizontal conflict impacts Pandora the most because their main product, music, can be found in a lot of different ways. Pandora has a lot of competition, for example, Itunes and emusic. The idea of Pandora is to create a personalized radio station. Itunes provides a way of creating your own playlist, which is simmilar to the product of Pandora. 3. Pandora uses a lot of different ways to distribute their music. They have a website, a smartphone app and they have installed systems in several cars for consumers to acces Pandora in their car via Web-connected apps. 4. Pandora will be succesful in the future because a consumer...
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...Strengths:Pandora evokes strong desire in all who see her. Pandora's Weaknesses:Deceitful but the gods made her that way; in later, kinder interpretations, her curiosity. Parents: One account has Pandora made by Hephaistos at the request of Zeus and adorned byAthena and Aphrodite. But another story says she was the creation of Prometheus and Epimetheus. Pandora's Spouse: She was given as a gift to Epimetheus. Children: None known; symbolically she is known as the releaser or "mother" of troubles. Associated Sites: Mount Olympus, where she was created. Basic Story: Zeus, upset with the brothers Prometheus and Epimetheus for having successfully brought fire to humankind, making for all those annoying sparkling lights on the ground at night, decides to even things up by introducing disease, death, and sorrow to humankind. In the original tale these things are held in a jar, not a box. He orders Pandora to be created and gives her as a gift to Epimetheus, brother of Prometheus. She is told to never open her jar, but the gods and goddesses have also made her curious. Eventually, she opens the jar, which in some versions was not given to her by Zeus, but was instead kept locked up by Epimetheus, who did not want humankind to suffer. But in either case, the vessel is opened. Pandora realizes what she has done, but cannot slam the lid back on fast enough. The only thing left in the jar is Elpis, or Hope. There are several variants to Pandora's tale, more than the usual for Greek...
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...In Genesis and the Theogony, the parallel stories of Adam and Eve, with Prometheus and Pandora, have both similarities and differences. There are many similarities, but the most important ones, play a significant role in the fact that women are responsible for bringing evil. These two women were also warned not to disobey, but they didn't listen. There are also many differences such as, in the story of Adam and Eve, the woman was a gift and in Pandora and Epimetheus, the woman was a punishment. Another similarity between the two stories was that both men were created with mud/clay. In the story of Adam and Eve, God took some clay from the ground and made the shape of a man. Then, he breathed into the shape and suddenly the man's eyes opened and he began to live. In the story of Pandora and Epimetheus, Prometheus shaped a man out of mud and Athena breathed air into the clay figure. Soon, the man began to move and live. One similarity between both stories is that both women were warned not to do something. In the story of Adam and Eve, Eve was deceived and tricked, by a serpent, into eating the fruit she was told not to eat. In the story of Pandora and Epimetheus, Pandora's curiosity about what was inside the box became to great. So, she opened the box and out flew all manors of evils, sorrows, plagues and misfortune. When she realized what she had done she closed the box immediately, but it was to late for all the evil things had flown out. But there was one good thing left...
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...David Raphael S. Pe ECOMMER K31 Pandora Case Study 1. Compare Pandora's original business model with its current business model. What's the difference between "free" and "freemium" revenue models? Pandora originally started with a subcription type of business model wherein users must pay $36 per month after they have used up their 10 hours of free access. The original model used was the free trial type. What happened was after the free trial of 10 hours was used up, the customers were unwilling to pay for the subscription fee. Now, the new and current model being used by Pandora is the freemium business model. The new model offered users longer time limit in using their features, which could be used again in the next month and so on. They gave the users 3 options after the free time was used up. It was either (a) to pay $0.99 for the month, (b) sign up for a premium service offering unlimited access, and (c) do nothing and wait for the next month to come, which was said previously. The new model turned out to be successful and was able to double the profits for Pandora. The free revenue model offers a free trial of a product/service for a limited time. After the users have used up the free trial period, the company now will charge the user in order for him/her to continue the use of the company’s products/services. The freemium revenue model, in the other hand, offers the user unlimited free access but only to limited features of the company’s products/services...
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...4) Explain any four (4) major factors that affect location decisions. COSTS We can divide location costs into two categories, tangible and intangible. Tangible costs are those costs that are already identifiable and precisely measured. For example, utilities, labor, material, taxes, depreciation, and other costs that the accounting department and management can identify, transportation of raw materials, transportation of finished goods and site construction. Intangible costs are less easily quantified. For example, quality of education, public transportation facilities, community attitudes toward the industry and the company, and quality and attitude of prospective employees and quality-of-life variables. PROXIMITY TO MARKETS For many firms, locating near customers is extremely important. Particularly, service organization find that proximity to market is the primary location factor. For example, drugstores, restaurants, post offices and barbers. Manufacturing firms find it useful to be close to customers when transporting finished goods is expensive or difficult, perhaps because they are bulky, heavy or fragile. For example, Mercedes, Honda, Toyota and Hyundai are building millions of cars each year in the U.S. With just-in-time production, suppliers want to locate near users. For example, Coca-Cola, whose product’s primary ingredient is water, it makes sense to have bottling plants in many cities rather than shipping heavy containers, which sometimes fragile glasses cross country...
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...named her Pandora. Zeus sent his new daughter, Pandora, down to earth so that she could marry Epimetheus, who was a gentle but lonely man. Zeus was not being kind. He was getting even. Epimetheus and Prometheus were brothers. Zeus was mad at one of the brothers, Prometheus, for giving people fire without asking Zeus first. Zeus gave Pandora a little box with a big heavy lock on it. He made her promise never to open the box. He gave the key to Pandora’s husband and told him to never open the box. Zeus was sure that Epimetheus' curiosity would get the better of him, and that either Epimetheus or his brother would open the box. Pandora was very curious. She wanted to see what was inside the box, but Epimetheus said no. Better not. "You know your father," Epimetheus sighed, referring to Zeus. "He’s a tricky one."One day, when Epimetheus lay sleeping, Pandora stole the key and opened the box.Out flew every kind of disease and sickness, hate and envy, and all the bad things that people had never experienced before. Pandora slammed the lid closed, but it was too late. All the bad things were already out of the box. They flew away, out into the world.Epimetheus woke up at the sound of her sobbing. “I opened the box and all these ugly things flew out,” she cried. “I tried to catch them, but they all got out.” Pandora opened the box to show him how empty it was. But the box was not quite empty. One tiny bug flew quickly out before Pandora could slam the lid shut again. “Hello, Pandora,” said...
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...Case study 1 | Pandora | The Freemium Business Model | | Christian Ortiz | E-COMMERCE MODELS AND ITS APPLICATIONS MKT 640GEORGE ACKERMANOCTOBER 2013 | Pandora Pandora Radio started as Savage Beast Technologies and was founded by Will Glaser, Jon Kraft, and Tim Westergren. Later on after nearly failing, the company was renamed Pandora Media and launched Pandora Radio on July 21, 2005 (Arrington, 2005). Pandora is an internet radio service, recommendation service, and the custodian of the Music Genome Project. Pandora works by users entering a song or artist that they like, and the service responds by playing selections that are musically similar. Users provide feedback on approval or disapproval of individual songs, which Pandora takes into account for future selections (Crunch Base, 2013). The Music Genome Project is the backbone of Pandora Internet Radio. The goal of the Music Genome Project is to take music and boil it down to quantifiable data. Every song in the Genome’s library is analyzed by a musicologist, which is usually a musician with a strong backgrounds in music theory. The musicologist then breaks down and rates over 400 attributes of every song, from the “soulfulness” of the vocals to the rhythmic and key changes in a given song. These 400 attributes are combined into larger groups called focus traits, and there are 2,000 focus traits. Some examples of these focus traits are rhythm syncopation, key tonality, vocal harmonies, and displayed instrumental...
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...Pandora and the Freemium Business Model 1. Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models? Pandora’s original business plan was to give away 10 hours of free music then after the free time is up then they had to subscribe to the service. The next attempt was to allow 40 hours free time then they had a choice to subscribe to the service or wait till the next month to sign up again. The third time they had affiliates and advertisement to help with the cost that was not able to get from the lack of subscribers. When one subscribed to the premium service they received better service from Pandora. In the “free revenue models” you give a locked version or allow a certain amount of time for the use of a product so that in hopes of getting the person to subscribe to the service, whereas in “freemium revenue models” you allow them to have the basic service for free then offer the premium service for a monthly fee. 2. What is the customer value proposition that Pandora offers? When the customer decides if one should pay for the service that Pandora offers, they see that when they upgrade to premium service they receive fewer usage limits, no advertisements, higher quality streaming music, and a desktop app. 3. Why did MailChimp ultimately succeed with a freemium model but Ning did not? MailChimp succeed because they gave away just the basics to entice the members to subscribe. They...
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...La Caja de Pandora Este mito de la caja de pandora comienza con los personajes de Prometeo y Epimeteo. Ellos eran hermanos, y los dioses del Olimpo les encargaron la creación de los animales y del hombre, además debían dotar a sus criaturas con los recursos necesarios para la supervivencia. A Epimeteo le correspondió crear a los animales y a Prometeo, a los hombres. Prometeo realizó su trabajo con gran esmero y amor, construyendo a los hombres semejantes a los dioses, con una mezcla de agua y tierra. El reparto de las cualidades lo hizo Epimeteo, otorgando una porción equitativa de dones a cada uno. A quienes tocaba fuerza, no correspondía rapidez, a los débiles les daba armas, a los pequeños alas y así sucesivamente. Cuando repartió todos los dones, los dotó de pelos y una piel gruesa, para protegerlos de las temperaturas extremas. Hizo que su alimentación fuese variada, unos comían hierbas, mientras que otros devoraban a otros animales. Así, hasta que completó el reparto, pero no se dio cuenta de que había dejado a la especie humana sin facultades. Cuando llegó Prometeo a inspeccionar el trabajo de Epimeteo, vio que todos los animales estaban justamente equipados, menos el hombre. Como Prometeo amaba a los hombres y estos deberían vivir en la tierra sin contar con los recursos necesarios para su supervivencia, les concedió el fuego, para que pudieran sobrevivir y les enseñó a respetar a los dioses. Además, como los hombres fueron hechos a semejanza de los ...
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...With these developments, it is obvious that conflicts between parties of different nationalities occur and liability to tax on income of foreigners especially among those engaging in trading venture. Whilst the laws affecting domicile and residence may be sufficiently settled, it is paramount for courts to pursue a detailed analysis to ascertain specific preliminary issues so as to avoid controversial rulings. Courts often handle numerous financial cases that involve what can be best described as foreign or international elements. In such cases, court must decide whether it has the jurisdiction under the Family Law Act 1975 to make a decision on such cases. In the event that it is determined that the court is invested with the jurisdiction to determine the case, the court has to consider whether there is a system of law in foreign country that also has the jurisdiction to handle the case. As it was addressed in the case Attorney General of New Zealand v Ortiz [1984] AC 1, these benefits and costs to either party if the case resolution is made in foreign country as compared with the apparent country should also be a subject of concern. [1] Legal systems in most countries around the world adopt community property regime, which takes effect at the inception of marriage or at the time of divorce. For instance, California and Massachusetts in the United States have adopted community property regimes that support equal division of assets upon divorce. However, this provision...
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...Adapted from Bernhardt & Kinnear (1988). Cases in marketing management, pp. 6-16. Plano, TX: Business Publications, Inc. Pay careful attention to the following points. They are often used by instructors to evaluate either a written or oral analysis. 1. Be complete. Each area of the situation analysis must be discussed, problems and opportunities identified, alternative presented and evaluated using the situation analysis and relevant financial analysis, and a decision must be made. An analysis that omits part of the situation analysis or only recognizes one alternative is not a good analysis. Second, each area must be covered in-depth and within insight. 2. Avoid rehashing case facts. Every case has a lot of factual information. A good analysis uses facts that are relevant to the situation at hand to make summary points of analysis. A poor analysis just restates or rehashes theses facts without making relevant summary comments. 3. Make reasonable assumptions. Every case is incomplete in terms of some piece of information that you would like to have. A good case analysis must make realistic assumptions to fill in the gaps of information in the case. For example, the case may not describe the purchase decision process for the product of interest. A poor analysis would either omit mentioning this or just state that no information is available. A good analysis would attempt to present this purchase decision process by classifying the product and drawing upon real life...
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...are given. It is understandable then that we should seek out more opportunities to apply our skills and make more positive impacts within our jurisdictions. It is this general attitude that led us to get involved in investigating cold cases. How We Got Started Mark had, for several years, been consulting with our Coroner’s Division as a forensic anthropologist. During this time he came to learn that there were numerous coroners’ cases in which the identity of the decedent was unknown. These cases were kept in three-ring binders on a shelf in the Sergeant’s office. Over the years, in the course of this forensic work, we would discuss these cases and the progress that was being made on them. The conversation usually ran along the lines of us asking “any luck with that 1980 homicide victim?” and the sergeant answering “well, we’ve gotten so many new cases that I haven’t been able to even look at it yet.” This went on for a few years and through two different sergeants. One day we, as a crime analysis unit, were brainstorming about how we could broaden our “client base”, as it were. We had been successful in integrating ourselves into our Investigations Bureau and had been involved in numerous major cases. And, of course, we had always been active in producing tactical and strategic analyses for our patrol personnel. But we knew that we could be doing more, particularly given the size and responsibilities of our agency. It was during...
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...BUSINESS CASE Presented to the Accountancy Department De La Salle University In partial fulfillment Of the course requirements In ACCTBA2 (C33) March 2, 2015 A stakeholder is typically concerned with an organization delivering intended results and meeting its financial objectives. In general, a stakeholder can be one of two types: internal (from within an organization) or external (outside of an organization). The stakeholders in this situation are Lanie Marquez and Tim Rodriguez who are also partners in the retail distribution business and their capital contributions are as follows P500,000 and P300,000 respectively they are an internal stakeholder since they are also the owners. The total Capital of both stakeholders is P800,000 and with a monthly salary for both partners at P15,000 on the assumption that both of them will contribute to manage the business equally. Assuming that both managed the business equally the total salary for the year for Lanie and Tim are P180,000 each. They share profit and loss equally and no interest will be given on capital contributed. The problem for this situation is that Lanie is starting to get concerned with the behavior of her other partner Tim. He only manages the business 50% of the time, which will mean that his salary of P15,000 will need to decrease by also 50% since he does not manage the business equally with his partner. The business has seen a downturn in the profit outcome and for the current financial...
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...Ralph’s Grocery and United Food and Commercial Workers Union The case that I chose for the week 6 critical thinking assignment concerns Ralph’s Grocery Company, located in California. It applies to this week’s material due to the fact that the case involves unlawful suspension and discharge of an employee, as reviewed by the National Labor Relations Board. Background In May 2011, Vittorio Razi was an employee at Ralph’s Grocery and was suspended and terminated after he refused to take a drug test without first consulting with his UFCW Local 324 representative. The company (Respondent) says that on the day in question, Razi’s behavior was in question, acting nervous, anxious, agitated, and slurred speech. After a couple managers discussed the...
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