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MIS 344 HOMEWORK#1
(DUE DATE 23.03.2012) 1. The Technically Techno Company has several patents for a variety of different Flash memory devices that are used in computers, cell phones, and a variety of other things. A competitor has recently introduced a product based on technology very similar to something patented by Technically Techno last year. Consequently, Technically Techno has sued the other company for copyright infringement. Based on the facts in the case as well as the record of the lawyers involved, Technically Techno believes there is a 40% chance that it will be awarded $300,000 if the lawsuit goes to court. There is a 30% chance that they would be awarded only $50,000 if they go to court and win, and there is a 30% chance they would lose the case and be awarded nothing. The estimated cost of legal fees if they go to court is $50,000. However, the other company has offered to pay Technically Techno $75,000 to settle the dispute without going to court. The estimated legal cost of this would only be $10,000. If Technically Techno wished to maximize the expected gain, should they accept the settlement offer?

2. Jerry Smith is thinking about opening a bicycle shop in his hometown. Jerry can open a small shop, large shop and no shop at all. The profits will depend on the size of the shop and whether the market is favorable or unfavorable for his products. Jerry hired his old marketing professor to conduct a marketing research study. If Jerry builds the large bicycle shop, he will earn $60,000 if the market is favorable, but he will lose $40,000 if the market is unfavorable. The small shop will return a $30,000 profit in a favorable market and a $10,000 loss in an unfavorable market. At the present time, he believes that there is a 50-50 chance that the market will be favorable. His old marketing professor will charge him $5,000 for the marketing

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