1. Microsoft’s business model is operating systems which 95%of all computers use worldwide. Apple’s business model mainly focuses on mobile devices; such as iPhones and iPads which account for 52% of apples profits. As for Google’s bas of the market from the mobile, advertising and operating systems.
The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software, mobile computing, cloud-based software apps; its internet portal. The strengths for Apple are mobile devices, such as iPhone and tablets. These devices combine and contribute 52% of apples business. They already have a head start on the mobile phone industry where they have over 250,000 applications. Apple controls 27% of the mobile market and the iPhone is the highest grossing cellphone ever. The strengths for Google are that they dominate in advertising with their search engine. And their Android OS controls 41% of the mobile market share. This mobile market is constantly growing 3 times faster than the iPhone market share. “They bought Android Inc. to enter the mobile market.” also bought out Motorola Inc. for 12.5 billion.
2. Mobile computing is important to Microsoft, Apple and Google because by 2012 the mobile market will be 200 billion dollars, with a 200% increase every 2.5 years. Therefore, it has been projected that by 2015 the mobile market will be worth 400 billion dollars. It is important for these firms because they want to maximize profit and market share by being aware of changing trends. 70% of the mobile market is dominated by Apple and Google while Microsoft failed to put its name in the mobile market with less than 3%.
Apple offers you over 250,000 applications, which has a loyal user base that has steadily grown and is very likely to buy future