MARKETING STRETERGIES:

MISSION:
Based upon Colgate and its competitor’s situation analysis, a comprehensive strategic
Plan has been compiled with goals, rational, insights and initiative. These elements are in
Accordance with the three fundamental values stated in the Colgate Mission statement.
The three fundamental values of Caring, Global Teamwork and Continuous Improvement
Are the foundations for Colgate’s business strategy and are reflected in every aspect of
Work life.

Caring: The company cares about people; Colgate employees, customers,
Shareholders and business partners. Colgate is committed to perform with compassion,
Integrity, honesty and high ethics in all situations and to listen with respect to others and
To value differences. The company is also dedicated to protect the global environment and
To enhance the communities where Colgate users live and work. It is also committed to
Be compliant with government laws and regulations.

Global Teamwork: Colgate is part of a global team that is committed to working
Together across countries and throughout the world. By sharing ideas, technologies and
Talents, the company can achieve and sustain profitable growth.

Continuous Improvement: Colgate is committed to improving every day in all it
Does, as individuals and as teams. By better understanding consumers' expectations and
Continuously working to innovate and improve products, services and processes, Colgate
Will "become the best."

Marketing Objectives: Company planning for Increase website traffic by 10% and Facebook friends’ by10%. Brand Reduction:
To insure that the three goals are met and maintained, a series of strategies are to be
Implemented. Keys to success can be determined based upon Colgate and its
Competitions’ past and current market share, trends, strengths and weaknesses. Over the