Favorite Brand Paper
M. Colton Claycomb
MKT/421
November 23, 2015
Creig Foster

Favorite Brand Paper
I choose Apple as my favorite brand; it is one of the largest and well-known companies throughout the world, and they specialize in any electronics such as computers and iPads, cell phones, in previous years many of the items was aware as well as created by Apple industries. The product is well known by its design, sleekness, and easy to use products, which made these items high in demand. Apple became a household name that brought consumers of many ages to the desire of owning one of their products, with this came to their retail stores as well as the use of technical support with telephone or e-mail, which brought loyal customers along with loyal business ethics. With this Apple, though it was for many years a runner-up to Microsoft in such areas as sales or even the use of operating systems.
However, over the past couple of years or so, many changes have taken place such as large-upscale advertisement campaigns that have given the company a brand new look on their brands to consumers. Also, they have made their selves known to be more environmentally responsible as well as selling more efficient user-friendly devices along in along with many new learning tools that are in comparison of Microsoft’s ability of no style and hard to use devices.
There are many reasons that I prefer Apple to other brands, one of the biggest is the fact I like the quality of the items. They might be higher than other brands out on the market; another reason is that they know how to market properly their items to where the consumer knows what they are buying and getting for their money.
If you look at the meaning of marketing, you will discover that there are multiple definitions in regards to meeting the term marketing. It depends on how you put into context; marketing