Workbook 9.2 Unit 2 Assignment

1. Brand Selected- Embassy Suites
Product -Embassy Suites is an upscale affordable all-suite hotel.
Promotes- Embassy promotes themselves by offering 2 room suites in every one of their rooms. All rooms have a fridge and sink along with a pull out couch. They also offer daily complimentary cooked-to-order breakfast and manager’s happy hour (3 free drinks each night of your stay).
Place- Embassy Suites is located worldwide and uses the dual distribution system to offer their product. Embassy will sell directly to the customer through their reservations system, as well as through travel agencies and online travel companies.
Price- Embassy suites prices are based on the location of their hotel. The also offer specials and free nightly internet to members of their Hilton Honors Club.
I do not feel any of their marketing decisions. Embassy Suites does a great job promoting themselves especially with their free made to order breakfast and managers happy hour. 2. Cruise Lines- Carnival
Product- Carnival is provider of cruises worldwide for people of all types of budgets.
Promotes- Carnival promotes themselves as the fun ship by offering numerous activities for people of all ages. Some of these activities include Dinner and Dancing, Swimming, Sporting Events such as basketball and tennis. Carnival mostly promotes themselves through the internet and television commercials.
Place- Carnival uses he dual distribution system. You can book online or over the phone directly through them or through a travel agent or online travel company.
Price- Carnival’s prices are based off of the destination and length of trip. They also offer specials such as quick getaway pricing, and frequent customer discounts.

I do not feel Carnival is inconsistent with their marketing decisions. They are doing a great job getting their name out to the customers. Out of all the cruise lines listed I know I hear more about Carnival then any others.

3. Car Rental- Hertz
Product- Hertz is the world's largest airport general use car rental brand.
Promotes- Hertz promotes its self through advertising on the internet and through television commercials. The also use there unlimited mileage on car rentals as a way to get customers.
Place- Hertz uses the dual distribution system. You can book online or over the phone directly through them or through a travel agent or online travel company.
Prices- Hertz bases it prices off the type of vehicle you rent and the location. If your dropping your rental car at the same place as you picked up your rental it will be a lot cheaper, than if you picked up at one location and dropped off at a different.
I do not feel Hertz marketing decisions are inconsistent they are one of the leaders in car rental advertising which is one of the main reason they are the top car rental company.