...CHAPTER 1 Foundations of Strategic Marketing Management The primary purpose of marketing is to create long-term and mutually beneficial exchange relationships between an entity and the publics (individuals and organizations) with which it interacts. Though this fundamental purpose of marketing is timeless, the manner in which organizations undertake it continues to evolve. No longer do marketing managers function solely to direct day-to-day operations; they must make strategic decisions as well. This elevation of marketing perspectives to a strategic position in organizations has resulted in expanded responsibilities for marketing managers. Increasingly, they find themselves involved in charting the direction of the organization and contributing to decisions that will create and sustain a competitive advantage and affect long-term organizational performance. The transition of the marketing manager from being only an implementer to being a maker of organization strategy has resulted in (1) the creation of the chief marketing officer (CMO) position in many organizations and (2) the popularity of strategic marketing management as a course of study and practice. Today, almost onehalf of Fortune 1000 companies have a CMO. Although responsibilities vary across companies, a common expectation is that a CMO will assume a leadership role in defining the mission of the business; analysis of environmental, competitive, and business situations; developing business objectives and goals;...
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...The wide, smiling face of Sheikh Mohammed – the absolute ruler of Dubai – beams down on his creation. His image is displayed on every other building, sandwiched between the more familiar corporate rictuses of Ronald McDonald and Colonel Sanders. This man has sold Dubai to the world as the city of One Thousand and One Arabian Lights, a Shangri-La in the Middle East insulated from the dust-storms blasting across the region. He dominates the Manhattan-manqué skyline, beaming out from row after row of glass pyramids and hotels smelted into the shape of piles of golden coins. And there he stands on the tallest building in the world – a skinny spike, jabbing farther into the sky than any other human construction in history. But something has flickered in Sheikh Mohammed's smile. The ubiquitous cranes have paused on the skyline, as if stuck in time. There are countless buildings half-finished, seemingly abandoned. In the swankiest new constructions – like the vast Atlantis hotel, a giant pink castle built in 1,000 days for $1.5bn on its own artificial island – where rainwater is leaking from the ceilings and the tiles are falling off the roof. This Neverland was built on the Never-Never – and now the cracks are beginning to show. Suddenly it looks less like Manhattan in the sun than Iceland in the desert. Once the manic burst of building has stopped and the whirlwind has slowed, the secrets of Dubai are slowly seeping out. This is a city built from nothing in just a few wild decades...
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...33 CHAPTER Newswriting basics Ready to write a simple news story? This chapter introduces you to the concepts and formulas all reporters have learned to rely upon. IN THIS CHAPTER: 34 Just the facts Be aware of what’s factual — and what’s opinion. 36 The five W’s The essentials: who, what, when, where, why. 38 The inverted pyramid How to write stories so the key facts come first. 40 Writing basic news leads Putting your opening paragraphs to work in the most informative, appealing way. 42 Beyond the basic news lead Not every story needs to start with a summary of basic facts; you have other options. 44 Leads that succeed A roundup of the most popular and dependable categories of leads. 46 After the lead . . . what next? A look at nut grafs, briefs, brites — and ways to outline and organize stories efficiently. 48 Story structure How to give an overall shape to your story, from beginning to middle to end. 50 Rewriting First you write. Then you rethink, revise, revamp and refine until you run out of time. 52 Editing Reporters have a love-hate relationship with editors. But here’s why you need them. 54 Newswriting style Every newsroom adapts its own rules when it comes to punctuation, capitalization, etc. 56 Making deadline When you’re a reporter, you live by the clock. How well will you handle the pressure? 58 66 newswriting tips A collection of rules, guidelines and helpful advice to make your stories more professional. ...
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...THE POWER OF SIX BOOK TWO OF THE LORIEN LEGACIES PITTACUS LORE Contents Cover Title Page Chapter One Chapter Two Chapter Three Chapter Four Chapter Five Chapter Six Chapter Seven Chapter Eight Chapter Nine Chapter Ten Chapter Eleven Chapter Twelve Chapter Thirteen Chapter Fourteen Chapter Fifteen Chapter Sixteen Chapter Seventeen Chapter Eighteen Chapter Nineteen Chapter Twenty Chapter Twenty-One Chapter Twenty-Two Chapter Twenty-Three Chapter Twenty-Four Chapter Twenty-Five Chapter Twenty-Six Chapter Twenty-Seven Chapter Twenty-Eight Chapter Twenty-Nine Chapter Thirty Chapter Thirty-One Chapter Thirty-Two Chapter Thirty-Three About the Author Also by Pittacus Lore Credits Copyright About the Publisher THE EVENTS IN THIS BOOK ARE REAL. NAMES AND PLACES HAVE BEEN CHANGED TO PROTECT THE LORIEN SIX, WHO REMAIN IN HIDING. OTHER CIVILIZATIONS DO EXIST. SOME OF THEM SEEK TO DESTROY YOU. Chapter One MY NAME IS MARINA, AS OF THE SEA, BUT I WASN’T called that until much later. In the beginning I was known merely as Seven, one of the nine surviving Garde from the planet Lorien, the fate of which was, and still is, left in our hands. Those of us who aren’t lost. Those of us still alive. I was six when we landed. When the ship jolted to a halt on Earth, even at my young age I sensed how much was at stake for us—nine Cêpan, nine Garde— and that our only chance waited for us here. We had entered the planet’s atmosphere in the midst of a storm of our own creation, and as our feet...
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...GLENCOE LANGUAGE ARTS Grammar and Language Workbook G RADE 9 Glencoe/McGraw-Hill Copyright © by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or means, or stored in a database or retrieval system, without the prior written permission of the publisher. Send all inquiries to: Glencoe/McGraw-Hill 936 Eastwind Drive Westerville, Ohio 43081 ISBN 0-02-818294-4 Printed in the United States of America 1 2 3 4 5 6 7 8 9 10 024 03 02 01 00 99 Contents Handbook of Definitions and Rules .........................1 Troubleshooter ........................................................21 Part 1 Grammar ......................................................45 Unit 1 Parts of Speech 1.1 Nouns: Singular, Plural, and Collective ....47 1.2 Nouns: Proper and Common; Concrete and Abstract.................................49 1.3 Pronouns: Personal and Possessive; Reflexive and Intensive...............................51 1.4 Pronouns: Interrogative and Relative; Demonstrative and Indefinite .....................53 1.5 Verbs: Action (Transitive/Intransitive) ......55 1.6 Verbs: Linking .............................................57 1.7 Verb Phrases ................................................59 1.8 Adjectives ....................................................61 1.9 Adverbs........................................................63 1.10 Prepositions...
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...Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love ALSO BY ELIZABETH GILBERT Pilgrims Stern Men The Last American Man Eat, Pray, Love Eat, Pray, Love VIKING Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi – 110 017, India Penguin Group (NZ), Cnr Airborne and Rosedale Roads, Albany, Auckland 1310, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England First published in 2006 by Viking Penguin, a member of Penguin Group (USA) Inc. 1 3 5 7 9 10 8 6 4 2 Copyright © Elizabeth Gilbert, 2006 All rights reserved LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA Gilbert, Elizabeth, date. Eat, pray, love: one woman’s search for everything across Italy, India and Indonesia / Elizabeth Gilbert p. cm. ISBN 0-670-03471-1 1. Gilbert, Elizabeth, date—Travel...
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...TAPESCRIPT Unit 1: The Weekend 2. Let’s Listen 1. A: So how was your weekend, Don? B: Well, I wanted to go dancing with my girlfriend but she was too tired to go out. A: So what did you do? B: We just stayed home and watched TV. 2. A: I had a great weekend. B: What happened? A: I met this really terrific girl and I think she likes me. B: Really? A: Yeah, we’re going out next weekend. B: All right! 3. A: What did you do last weekend? B: Umm, I spent most of the time at the gym. A: How come? B: Well, I plan to enter a bodybuilding competition next month. A: Gee, I didn’t know you were a bodybuilder. B: Yeah. Want to see my muscles? 4. A: So, what was your weekend like? B: Not very good. My brother came over. A: Yeah? » B: Well, he’s got three young boys. I spent all weekend playing computer games with my nephews. Now I’m exhausted. A: I’ll bet! 5. A: Did you have a nice weekend? B: Mmm . Not too bad. A: Did you do anything special? B: Well, I saw a really good movie. A: Who with? B: Oh, I don’t think you know him. It’s this really good-looking guy I just met. 6. A: Did you have a nice weekend, Teresa? B: It was okay. A: So what did you do? B: Well, I met some friends on Saturday and we rented a video. A: How about Sunday? Did you see the World Series on TV? B: The what? A: The baseball game. B: Oh. No, I was too tired. I slept most of the day. A: You’re kidding! You missed a really great game. 3. Let’s Listen 1. A: So...
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...pr Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love ALSO BY ELIZABETH GILBERT Pilgrims Stern Men The Last American Man Eat, Pray, Love Eat, Pray, Love VIKING Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi – 110 017, India Penguin Group (NZ), Cnr Airborne and Rosedale Roads, Albany, Auckland 1310, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England First published in 2006 by Viking Penguin, a member of Penguin Group (USA) Inc. 1 3 5 7 9 10 8 6 4 2 Copyright © Elizabeth Gilbert, 2006 All rights reserved LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA Gilbert, Elizabeth, date. Eat, pray, love: one woman’s search for everything across Italy, India and Indonesia / Elizabeth Gilbert p. cm. ISBN 0-670-03471-1 1. Gilbert, Elizabeth, date—Travel...
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...Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love ALSO BY ELIZABETH GILBERT Pilgrims Stern Men The Last American Man Eat, Pray, Love Eat, Pray, Love VIKING Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi – 110 017, India Penguin Group (NZ), Cnr Airborne and Rosedale Roads, Albany, Auckland 1310, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England First published in 2006 by Viking Penguin, a member of Penguin Group (USA) Inc. 1 3 5 7 9 10 8 6 4 2 Copyright © Elizabeth Gilbert, 2006 All rights reserved LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA Gilbert, Elizabeth, date. Eat, pray, love: one woman’s search for everything across Italy, India and Indonesia / Elizabeth Gilbert p. cm. ISBN 0-670-03471-1 ...
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...Student Book Tapescript Unit 1: The Weekend 2. Let’s Listen (Page 2) 1. A: So, how was your weekend, Don? B: Well, I wanted to go dancing with my girlfriend but she was too tired to go out. A: So what did you do? B: We just stayed home and watched TV. 2. A: I had a great weekend. B: What happened? A: I met this really terrific girl and I think she likes me. B: Really? A: Yeah, we’re going out next weekend. B: All right! 3. A: What did you do last weekend? B: Umm, I spent most of the time at the gym. A: How come? B: Well, I plan to enter a bodybuilding competition next month. A: Gee, I didn’t know you were a bodybuilder. B: Yeah. Want to see my muscles? 4. A: So, what was your weekend like? B: Not very good. My brother came over. A: Yeah? B: Well, he’s got three young boys. I spent all weekend playing computer games with my nephews. Now I’m exhausted. A: I’ll bet! 5. A: Did you have a nice weekend? B: Mmm. Not too bad. A: Did you do anything special? B: Well, I saw a really good movie. A: Who with? B: Oh, I don’t think you know him. It’s this really good-looking guy I just met. 6. A: Did you have a nice weekend, Teresa? B: It was okay. A: So what did you do? B: Well, I met some friends on Saturday and we rented a video. A: How about Sunday? Did you see the World Series on TV? B: The what? A: The baseball game. B: Oh. No, I was too tired. I slept most of the day. A: You’re kidding! You missed a really great game. 3. Let’s Listen (Page...
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...Adobe PDF file format. Technical Credits: Cover Design: George Foster, Fairfield, Iowa, USA Editing: Jonathan K. Cohen, Irvine, California, USA This book’s cover text was set in Minion. The interior text was set in Scala and Scala Sans. Contents Introduction Chapter 1: The 100-Question Quiz Subject-Verb Agreement Pronoun Usage Modification Parallelism Comparisons Verb Tenses Diction Review Idioms Review Answers to The 100-Question Quiz Chapter 2: Grammatical Munchkins The Eight Parts of Speech Parts of Speech vs. The Seven Characteristics Other Grammatical Terms Chapter 3: Word Gremlins Diction Showdown 200 Common Grammatical Idioms Chapter 4: Putting It All Together 30 All-Star Grammar Problems Answers and Explanations Editing I – Tune-up Editing II – Punctuation...
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...THE ARMCHAIR ECONOMIST by Steven E. Landsburg Praise: "Witty economists are about as easy to find as anorexic mezzo-sopranos, natty mujahedeen, and cheerful Philadelphians. But Steven E. Landsburg...is one economist who fits the bill. In a wide-ranging, easily digested, unbelievably contrarian survey of everything from why popcorn at movie houses costs so much to why recycling may actually reduce the number of trees on the planet, the University of Rochester professor valiantly turns the discussion of vexing economic questions into an activity that ordinary people might enjoy." —JOE QUEENAN, The Wall Street Journal "The Armchair Economist is a wonderful little book, written by someone for whom English is a first (and beloved) language, and it contains not a single graph or equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists." —ERIK M. JENSEN, The Cleveland Plain Dealer "...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve." -DAN SELIGMAN, Fortune "An ingenious and highly original presentation of some central principles of economics for the proverbial Everyman. Its breezy tone conceals the subtlety of the analysis. Guaranteed to puncture some illusions and to make you think." —MILTON FRIEDMAN CONTENTS Introduction I. 1. 2. 3. 4. 5. WHAT LIFE IS ALL ABOUT The Power of Incentives: How Seat Belts Kill - 3 Rational Riddles: Why the Rolling Stones...
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...she was born both innocent and a virgin, and, as an adolescent, she dreamed of meeting the man of her life (rich, handsome, intelligent), of getting married (in a wedding dress), having two children (who would grow up to be famous) and living in a lovely house (with a sea view). Her father was a travelling salesman, her mother a seamstress, and her hometown, in the interior of Brazil, had only one cinema, one nightclub and one bank, which was why Maria was always hoping that one day, without warning, her Prince Charming would arrive, sweep her off her feet and take her away with him so that they could conquer the world together. While she was waiting for her Prince Charming to appear, all she could do was dream. She fell in love for the first time when she was eleven, en route from her house to school. On the first day of term, she discovered that she was not alone on her way to school: making the same journey was a boy who lived in her neighbourhood and who shared the same timetable. They never exchanged a single word, but gradually Maria became aware that, for her, the best part of the day were those moments spent going to school: moments of dust, thirst and weariness, with the sun beating down, the boy walking fast, and with her trying her hardest to keep up. This scene was repeated month after month; Maria, who hated studying and whose only other distraction in life was television, began to wish that the days would pass...
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...500 extraordinary islands G R E E N L A N D Beaufort Sea Baffin Bay vi Da i tra sS t a nm De it Stra rk Hudson Bay Gulf of Alaska Vancouver Portland C A N A D A Calgary Winnipeg Newfoundland Quebec Minneapolis UNITED STATES San Francisco Los Angeles San Diego Phoenix Dallas Ottawa Montreal ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing...
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...The White Tiger A Novel Aravind Adiga Free Press New York London Toronto Sydney FREE PRESS A Division of Simon & Schuster, Inc. 1230 Avenue of the Americas New York, NY 10020 This book is a work of fiction. Names, characters, places, and incidents either are products of the author's imagination or are used fictitiously. Any resemblance to actual events or locales or persons, living or dead, is entirely coincidental. Copyright © 2008 by Aravind Adiga All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information address Free Press Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020 FREE PRESS and colophon are trademarks of Simon & Schuster, Inc. Library of Congress Cataloging-in-Publication Data Adiga, Aravind. The white tiger: a novel / Aravind Adiga. p. cm. 1. Chauffeurs—India—Bangalore—Fiction. 2. Poor—India— Bangalore—Fiction. 3. Ambition—Fiction. 4. Business people— India—Bangalore—Fiction. 5. Bangalore (India)—Fiction. I. Title. PR9619.4.A35W47 2008 2007045527 823'.92—dc22 ISBN-13: 978-1-4165-6273-3 ISBN-10: 1-4165-6273-7 Visit us on the World Wide Web: http://www.SimonSays.com The First Night For the Desk of: His Excellency Wen Jiabao The Premier's Office Beijing Capital of the Freedom-loving Nation of China From the Desk of: "The White Tiger" A Thinking Man And an Entrepreneur Living in the world's center of Technology and Outsourcing Electronics City Phase 1 (just off Hosur...
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